Digital Promotional Marketing Campaign for OPPO Find X2 Pro

This project presents a promotional marketing campaign for the OPPO Find X2 Pro, focusing on attracting customers interested in elegant design and advanced camera features. The campaign aims to increase brand awareness, loyalty, and interest through strategies like highlighting the phone's ultra-vision camera system and elegant design at a justified price. Success will be measured by conversion rates and impressions across digital platforms such as Instagram and Facebook, where content will showcase the phone's revolutionary design and AI-based camera. The campaign also emphasizes emotionally connecting with the target audience through feedback and customer service initiatives. Desklib provides access to similar assignments and study resources for students.

Promotional
Campaign

Table of Content
 PURPOSE OF THE PROMOTIONAL CAMPAIGN
 BRAND VISION
 SUCCESS MEASURE OF PROMOTIONAL CAMPAIGN
 TARGET AUDIENCE FOR OPPO FIND X 2 PRO.
 INSTAGRAM (# REVOLUTIONARY DESIGN # AI BASED CAMERA. )
 FACEBOOK
 PRACTISES TO EMOTIONALLY CONNECT WITH TARGET AUDIENCE
 CONCLUSION

INTRODUCTION
Marketing campaign is the inclusion of strategic
activities which assist the organization to
promote their product in the target market more
efficiently. To cater the large number of
audience, companies developed campaigns
carefully to achieve their derived goals.
In regard to this the mentioned PPT will develop
the attractive marketing campaign for OPPO for
its “OPPO Find x2 pro”.

Purpose of the promotional campaign
 The main purpose of the promotional
campaign is to attract the individuals who
are looking for elegant and stylish design
phone.
 The respected mobile phone is offering ultra
vision camera system that can assist the
individual in order to click more realistic
picture
 Through this promotional campaign vast
number of customer would know about this
elegant design phone that offer extraordinary
features in a justified price.
 Develop the brand loyalty, increase brand
awareness as well as develop the interest for
the mentioned mobile in the operational
market.

Brand vision
 The brand vision of Oppo is to become
a sustainable company that contributes
in the development of better world.
 To become one of the renowned
enterprise through its reliable and
elegant product range.

Success measure of promotional
campaign
 In regard to measure the success of the promotional
campaign various key practices will be evolved
such as;
 Conversion rate- it shows that how much visitors
has visited to the official website of a company
during a specific period of time of a campaign. In
regard to this the mentioned campaign should
generate generate around 20% of overall lead.
 Impressions- It highlight the number of views get
to the promotional campaign. In regard to this the
mentioned campaign should need to get around 2
million of view across digital platform.

Target audience for OPPO find x 2 pro.
Basis Target customer segment for OPPO find x 2
pro.
Geographic Region- UK
Age- Teenagers and adult
Gender- male and female
Demographic Income- lower and middle income
occupation- professionals, student and
working class employee
Psychographic Personality- easy going
Interest- people who looking for high
performance feature loaded device with a
justified price.
Behavioural Consumer loyalty

INSTAGRAM (# revolutionary design # AI
based camera. )
 In order to forward the legacy of
our company we launched the new OPPO
find X2 PRO. Which is perfect for the new
generation.
 The respected product takes off the edge,
with smooth curves that look beautiful in the
hand.
 The design is so elegant, which can be feel
from your eyes as well as to your fingertips
to.
 With the IP68 protection, an adventure
enthusiast can use such product for their
outdoor activities.

Facebook
OPPO find x2 pro beyond the imaginary
 In order to forward the brand legacy to the next level,
the new OPPO find X2 pro will blown up your find
with its high speed processor and ultimate video
experiences. Some of the highlights of our flagship
segment is,
 Through the optimization chip, even an ordinary
video can transformed into a Masterpieces.
 The phone also indulged with Dolby Atoms that
offers the theatre experiences.
 48 megapixel wide angle lens, and 13 MP periscope
telephoto lens that assist the individual to click high
resolution photos ans record videos perfectly.

Practises to emotionally connect with
target audience
 Gathering regular feedback form the
customer. An use these insight to
develop more intrinsic product.
 We developed he campaign such as #
OPPO cares, in which the respected
company will unique customer service
vans services will be offer to customer
at their doorstep.

CONCLUSION
 From the analysis of above PPT, it is clearly stated that the promotional campaign plays
one of vital role in order to cater the target audiences through effective marketing
campaign.

REFERENCES
 Books and Journals
 Feng, N., Chen, J., Feng, H. and Li, M., 2021. Promotional pricing strategies for
platform vendors: Competition between first-and third-party products. Decision
Support Systems, 151, p.113627.
 Galli, B.J., 2020. Using marketing to implement a strategic plan: Reflection of
practiced literature. In Start-