Weatherford International: Opportunities Management Process Project

This project investigates the development of an opportunities management process within the competitive oilfield services market, focusing on Weatherford International. The research examines the company's business overview, goals, and objectives, emphasizing the importance of effective opportunity management for sustained success. Data collection methods included both primary and secondary research, utilizing survey questionnaires and interviews with company managers. The analysis of the collected data, presented in tables and graphs, reveals insights into various aspects of Weatherford's operations, including marketing activities, customer relationships, risk assessment, and research and development investments. The findings highlight positive responses from respondents, indicating the company's effective development of opportunity management processes and its ability to adapt to market trends. The project concludes with recommendations for further improvement and includes a comprehensive list of references.

The Development of
Opportunities
Management Process

Introduction
 The research is conducted to demonstrate about the creation of
scopes and opportunities’ management process within a
competitive market trend
 The business organisation chosen here is a Oilfield services
company named Weatherford International
 The various concepts related to development of opportunities
along with the processes associated with it are the main focus on
the research
 The increase in price of products, poor financial planning along
with cross cultural integration and need for investments in
technology and research were major issues that created hindrance
in the development of opportunities and managing the processes.

Business overview
 Weatherford International is a Oilfield services company and has
been one of the major oil and natural gas services delivery
company
 The company employs over 30,000 employees and is one of the
largest multinational companies within the oil and gas industry
 The business operates in over 100 countries, which makes it
globally successful as well as reputed considering the diversified
oilfield services offered by the company

Goal or objectives of the research
 The main aim of the research is to highlight the importance of
developing opportunities management process by Weatherford
International
 Being reputed and established in local and global arena, the
company has managed delivery of good quality oil and natural
gas services to cater the needs of oil and gas companies largely
 The objectives of the research are to develop findings about the
formation of opportunities management process and make the
company sustain in the competitive global industry

Objectives
 To identify the scopes and opportunities required to be managed
to successfully establishing relationships with clients
 To analyse the various scopes and opportunities and understand
its feasibility
 To assess the probable impacts that may be created with the
management of opportunities
 To recommend necessary measures for ensuring that the
development of opportunities management process bring more
positive outcomes all throughout the business for Weatherford
International

Evidences of collection of data
 The evidences of data collection are based on the whether it is
primary or secondary.
 The current research involves both primary and secondary data
collection, which makes for the researcher to analyse a case
study
 The qualitative data are the responses of managers of the
organisation who are being interviewed
 The quantitative data, on the other hand, are the data and
information obtained with the help of survey questionnaires
distributed to them

Data collection
 The secondary resources include the information derived from the
journals, articles, documents containing information about the
opportunity management process
 The annual report of Weatherford International was also assessed to
determine information about its financial condition and how
opportunities have been developed
 The collection of data is done with the help of non-probability
convenient sampling to assist the managers of the organisation for
selecting a convenient time where they can provide their views and
opinions considering the research topic
 The random probability sampling was useful for selecting a
homogenous group of people from a large heterogeneous group, to
which surveys were distributed

Survey questions (quantitative)
 How often have you been associated with the products and
services offered by Weatherford International?
 Are you satisfied with the kinds of oil and gas services that the
company has delivered till date?
 Does the company use the opportunities management process
wisely to facilitate new marketing techniques?
 Has it been the channel management aligned with the new
technologies, Weatherford International can refine products and
services much more quickly and with convenience?

Survey questions (quantitative)
 The relationship between the marketing activities and sales ensured
managing the opportunities of drawing in more clients and laid foundation to
the profitable revenue generation
 Weatherford International has monitored and tracked the scopes and
opportunities for generation of new revenue through customer relationship
management
 The customer buying process has been considered as a great opportunities
management process for creating process maps for different customer
segments
 The measurement of impact of marketing on the sales pipeline has further
contributed to higher traffic and more customer generation

Survey questions (quantitative)
 For Weatherford International, assessment and mitigation of risks
are critical for the opportunities management process, which can
improve decision making ability and get embedded in the
organisational culture to enhance value creation opportunities
too
 The assessment criteria have also allowed the company to
identify the growth opportunities and managed transparency for
implementing initiatives that are economically feasible.
 The research and development activities have been managed
through investments, which also facilitates grabbing the
opportunities and become profitable within the oil and gas
industry

Survey questions (Qualitative)
 Do you think that your company has grabbed the right
opportunities to sustain in the long run within the oil and gas
industry
 How has the development of opportunity management process
influenced the marketing activities for better reach to the
customers
 Does the channel management anyhow affects supply chain of
operations, which can create risks in business?

Survey questions (Qualitative)
 How well have you managed to develop good relationships
between the marketing and sales activities to create a stronger
customer base?
 Is there any link between the customers’ buying process and the
opportunity management process and if there, how effectively
Weatherford has managed to do so?
 What other recommendations would you like to provide for the
betterment of business performance in the future?