Analysis of Opportunities & Problems in Social E-Commerce: A Report

This report presents a comprehensive analysis of the opportunities and problems inherent in social e-commerce. It details the research process, including the nature, strategy, and design of the business research, focusing on challenges faced by e-commerce companies. The report covers qualitative and quantitative research methods, sampling techniques, and structured interviewing, as well as the importance of ethical and legal considerations. It also examines literature reviews, questionnaire design, and content analysis, culminating in a mixed-method approach. The analysis incorporates employee surveys and focuses on the application of various research designs to understand the impact of organizational challenges on e-commerce performance and profitability, offering a detailed exploration of the learning process and critical thinking within a business context.

Running head: OPPORTUNITIES & PROBLEMS OF SOCIAL E-COMMERCE
Opportunities & Problems of Social E-Commerce
Name of the student
Name of the University
Author Note

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OPPORTUNITIES & PROBLEMS OF SOCIAL E-COMMERCE
Executive Summary
The main aim of this paper will be to do a thorough analysis and evaluation of the method and
procedure of learning. The time span is that often week, where a journal will be written weekly.
For doing this, employee surveys have been conducted by me in respect of understanding the
challenges that are prevailing in the e-commerce company and will conduct the research designs
as well that will comprise of the structured interviewing as well as questionnaires.

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Table of Contents
Introduction......................................................................................................................................4
Week 1.............................................................................................................................................4
The nature, process and strategy of the business research...........................................................4
Week 2.............................................................................................................................................4
Research design and planning the process of research................................................................4
Week 3.............................................................................................................................................5
Literature Review and Writing Business Research.....................................................................5
Week 4.............................................................................................................................................5
Ethics and Legal Consideration in Business Research................................................................5
Week 5.............................................................................................................................................6
Nature of qualitative research, sampling and participant observation.........................................6
Week 6.............................................................................................................................................6
Interviewing, Focus Groups and Language in qualitative research.............................................6
Week 7.............................................................................................................................................7
The nature and sampling in quantitative research.......................................................................7
Week 8.............................................................................................................................................7
Structured Interviewing and Questionnaire design......................................................................7
Week 9.............................................................................................................................................8
Structured observation and Analysis of the content....................................................................8

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Week 10...........................................................................................................................................8
Mixed Method Research: combination of quantitative and qualitative research.........................8
Conclusion.......................................................................................................................................8
Reference.........................................................................................................................................9

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OPPORTUNITIES & PROBLEMS OF SOCIAL E-COMMERCE
Introduction
There is the need to evaluate as well as explain the learning process. In this respect, there
is the need to maintain a personal reflective journal. The evaluation will be focused mainly on
the experience gathered in the process of learning. This experience will be utilized for my
opinion and point of view relating to my experience of learning. This is also one of the key
objectives of turning the process of learning to be effective and useful. Critical learning is a
major aspect of today’s modern education system. Hence, understanding and explaining my own
personal experiences in the learning process will enable me to enrich m knowledge a great deal
and thinking critically form own view point, definitely will make the entire process of learning
very effective.
Week 1
The nature, process and strategy of the business research
The business research has been conducted for analyzing the major challenges that the e-
commerce companies within Australia are encountering and to determine the steps that are being
employed to overcome them. The business research process has assisted me in identifying the
scopes as well as challenging aspects that will be resulting in having a positive impact regarding
the organizational performance of the e-commerce companies. For doing this, I have conducted
surveys through questionnaires by taking into consideration the employees of the organization
(Myers 2013). This business research process is considered effective for improving the
performance of the organization by working on the flaws that are causing a hindrance on the path
of organizational growth.

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Week2
Designing and planning of the research procedure
The work that will be undertaken by me here is making a research design or a research outline.
The main components of the research design will comprise of the kinds of questions and
enquiries. This will comprise of various methods of design related to a particular matter or a
topic. The varied theoretical aspects will steer the process of research that will get associated
with the studies as well as processes regarding the designing of research that will take place in
association to the purpose of the research (Brodie 2013). The research method will focus on
varied research designs such as qualitative and quantitative design.
Week 3
Literature Review and Writing Business Research
The business research has been prepared by me by taking into consideration the various
challenges that are being faced by the e-commerce organizations and the opportunities that are
present for overcoming these challenging situations faced by such organizations. To write this
business research, certain aspects have been taken into consideration by me for identifying the
ways by which Amazon, the e-commerce company is trying to find out the problems that are
faced by the employees and also the potential opportunities that are present. Also, I have tried
finding out how the organizational profitability is getting affected by the challenges within the
organization (Sekaran 2016).

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Week 4
Ethical and legal considerations
Law and ethics are the two major ground rules that need to be followed in case of each
and every research. While carrying out the research, it must be kept in mind that none of the
research related activities must violate any legal rules. Apart from this, the entire research must
be ethical. There must always be a strict check in order to ensure that no ethical or legal codes
are violated during the course of the research. At first, it assisted in the promotion of the aims of
research such as knowledge, truth and avoidance of mistakes. In respect of business research, the
ethical as well as legal scenarios should be getting considered due to various issues. At first, it
assisted in the promotion of the aims of research such as knowledge, truth and avoidance of
mistakes. If the ethical and legal codes are properly maintained, they will help in maintaining the
essential rules and regulations of the project. It will help in keeping the important information
safe and secure.

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Finally, the ethical consideration regarding business research will assist in the promotion of
various important moral values within the e-commerce organization (Driffield 2013).
Week 5
Nature of qualitative research, sampling and participant observation
The qualitative researches been conducted here. The qualitative research consists of the higher
segment and the ordinary segment. I have taken into consideration the aspect of participant
observation to be a tool for collection of data in regard to the employees and processes of the
qualitative research. In addition to this, data collection method having a qualitative approach,
which will be including, the interview process, observation process and the evaluation process.
Regarding the documents has been taken into consideration. I have undertaken some particular
scenarios into account, in order to properly design and frame the research study. Along with this,
the process of getting the various participant observations will also be utilized. All these are the
different questions that will guide the research study and will enable to utilize all the strategic
aspects for the purpose of recording the data and also for evaluating the same. (Hair 2013).
Week 6
Interviewing, Focus Groups and Language in qualitative research
The interview process has been used by me for doing the exploration of the viewpoints,
beliefs and experiences regarding the individual participants and there is occurring the use of
focus groups to produce the qualitative data. To design the interview structure, I have considered

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such questions, which will be producing enough data regarding the research and will be
addressing the aims and research based goals. The questions that I have set were all open-ended,
unbiased as well as understandable (Zikmund 2013). Before the commencement of the interview,
the respondents were informed about the study details and they were given assurance in respect
of the ethical standards.
Week 7
The nature and sampling in quantitative research
. The sampling method has been used. This sampling structure helped to determine if the
method of probability or that of non probability would be used. Apart from this, several other
considerations were also taken into account like choosing the size and the original units of the
sample, which finally led to the fieldwork. Moreover, four processes have been chosen by me in
respect of selecting the samples indiscriminately such as cluster, stratified random, random as
well as systematic. Quota sampling, purposive sampling and convenience sampling will be
contained in the method of non-random sampling (Bryman 2015).
Week 8
Structured Interviewing and Questionnaire design
I have used both structured interviewing as well as unstructured interviewing. The
unstructured interviewing comprises of the open-ended questions whereas the structured
interviewing will comprise of questionnaires having close-ended questions.

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Week 9
Structured observation and Analysis of the content
In addition, content evaluation is being conducted with the help of texts that are
considered being in the form of audio-visual and textual.
Week 10
Mixed Method Research: combination of quantitative and qualitative research
The component design element will include the process of data collection in an
independent manner and then combining it at the end in respect of interpretation as well as
conclusion. The integrated design aspect will include the association of different options relating
to the assessment of more meaningful perceptions (Collis 2013).
Conclusion
For concluding the discussion, it can be stated that I have conducted the business research
that comprises of its nature, process as well as strategic aspect. I have also planned and designed
the research process. The literature review has been elucidated and the ethical consideration
relating to the business research has also been conducted. In addition, I have explained the nature
and sampling relating to qualitative research as well as quantitative research methods in accord
with the business research. Lastly, I have conducted the structured interviewing as well as
designing of questionnaires and also structured observation as well as content analysis in respect
of the business research.

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Reference
Brodie, R.J., Ilic, A., Juric, B. and Hollebeek, L., 2013. Consumer engagement in a virtual brand
community: An exploratory analysis. Journal of Business Research, 66(1), pp.105-114.
Bryman, A. and Bell, E., 2015. Business research methods. Oxford University Press, USA.
Collis, J. and Hussey, R., 2013. Business research: A practical guide for undergraduate and
postgraduate students. Palgrave macmillan.
Driffield, N., Jones, C. and Crotty, J., 2013. International business research and risky
investments, an analysis of FDI in conflict zones. International business review, 22(1), pp.140-
155.
Hair Jr, J.F. and Lukas, B., 2014. Marketing research (Vol. 2). McGraw-Hill Education
Australia.
Myers, M.D., 2013. Qualitative research in business and management. Sage.
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.
Zikmund, W.G., Babin, B.J., Carr, J.C. and Griffin, M., 2013. Business research methods.
Cengage Learning.