Entrepreneurship: Opportunity Analysis for Ledbury Lounge

This report provides a comprehensive opportunity analysis for the Ledbury Lounge, a proposed vegetarian restaurant in the UK. It begins with an overview of the venture, emphasizing the role of entrepreneurship and innovation in the food industry. A detailed SWOT analysis is presented, evaluating both the individual entrepreneur's strengths and weaknesses, as well as the venture's potential. The report then delves into PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors impacting the business. Porter's Five Forces model assesses the competitive landscape, followed by a comparison with competitors and identification of a unique selling proposition. The report also briefly addresses funding considerations and concludes with a summary of key findings. The analysis highlights the opportunities and challenges within the UK food market, particularly the growing demand for healthy vegetarian options.

OPPORTUNITY
ANALYSIS

Table of Contents
INTRODUCTION...........................................................................................................................3
Overview......................................................................................................................................3
Role of entrepreneur and entrepreneurship in innovation............................................................3
SWOT..........................................................................................................................................3
SWOT analysis of venture idea ..................................................................................................4
PESTLE analysis (OPPORTUNITY FINDING)........................................................................4
PORTER FIVE FORCE MODEL...............................................................................................6
COMPARISON WITH COMPETITIORS..................................................................................8
UNIQUE SELLING PROPOSITION.........................................................................................9
FUNDING....................................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Opportunities Analysis shows demand and competitive analysis, and also identifying
market conditions to have clear vision and plan strategies. It is vital process for the growth and
expansion of an industry and necessarily to be performed frequently. Because with help of this
procedure company can early know about the actual state of market.
In this study entrepreneur start its new venture which name is Ledbury Lounge. The
restaurant will deal with high nutrient's food. Also, it will provide high quality diet food in UK
market. The venture would be health conscious for their customers. This study describes
overview about the venture, role of entrepreneur and entrepreneurship, SWOT analysis of an
individual and Swot analysis of venture idea. This study will also conclude PESTLE and Porter
five force model. Also, this study show comparison with competitors, firm USP and funding for
start-up.
Overview
In food industry United Kingdom there are various opportunities are available for
entrepreneurs. We are open a vegetarian's restaurant “Ledbury Lounge” in market which
provides lots of healthy dishes to the customers. They can invest their money and fund United
Kingdom without any fear because state peoples love to eat, always try to explore new things in
market. Also, in United Kingdom there are various ways to expand their business at huge level.
Because UK food market has lost of opportunities for new and existence business. And also
various factors improves the market of UK. So, therefore food industry holds the huge
opportunities for entrepreneur to start their business. The focus is on customers healthy diet and
nutrition is expected to support the popularity of vegetarians restaurants. Also, the customers of
UK are very lavish and love to eat food which is also responsible for enhancing the food ,market.
If the food market is huge and with lots of opportunities but it also has various competitors in
market which are strongly exits in UK such as 26Grains,Redemption bar, Abuelo Coffee.
Role of entrepreneur and entrepreneurship in innovation
As per the Chandra (2017)., role of entrepreneur is who helps to create innovation in
society and also participates in productions of commodities and services. Entrepreneur also
participating in use the national resources for productive activities. Whereas George and et.al.,
(2016)., the entrepreneurs is person who removes or reduce regional disparities through setting
up of company in less developed and backward areas. Entrepreneur is able to establishment of

successful unit in market and country. Individually always involves in organizing and
coordinating activities. The person who can expand the organization and the business. However,
there are various roles of entrepreneur and entrepreneurship in market such as they use national
resources for production good quality goods, also satisfy customers need (Shepherd and
Zacharakis, 2019). They are also established in market successful units, which is innovative and
creating change. Role of entrepreneurs is testing market, innovate the new market and
uncovering needs within in the individual market.
SWOT
Strength
My strength is I have work experience in
food industry. I also have knowledge of
technical expertise (Shepherd and
Zacharakis, 2018). I have good networking
contacts which can be beneficial for my new
business.
Weaknesses
I am weak in interpersonal skills.
Generally I am not meet up with people
because I feel shy.
Opportunities
The major opportunities for me positive
trend in my area such as I am able to mange
multiple task at the same time.
Threats
I have threat of loosing tolerant level at on
smalls things which improve my anger,
and I am got anxious.
SWOT analysis of venture idea
Strength
The major strength of my food restaurant is
providing tasty vegetarian's food to the
customers. The food is total design with the
full consideration of nutrient. Also, the
strength of my business is about the
different concept which little challenging.
Weaknesses
The weakness can be my venture is the taste
of my diet and nutrient food (Tam and
Pearson, 2017). Because always all peoples
are not like the healthy diet because it
contains less spices an oil. Peoples love to
eat junk food, fast food etc.
Opportunities
The opportunities for my business idea is
Threats
The major threat in my business is the

providing different types of food and drinks
at the same place (Sawhney and Miniati,
2017). I can also provide my customers
healthy dishes such as organic food, salads
etc. It is opportunity for me enhance my
business and get profit.
competitors in market. Because in UK
various food business, and they will give
lots of tasty food. That may impacted my
business.
PESTLE analysis (OPPORTUNITY FINDING)
 Political: The political condition of United Kingdom market affect food business. The
political conditions of UK is stable and also government makes this types of rules and
practices which are improved the food market conditions. In food business there are
various rules and regulations such as wages, hygiene factors etc. Apart from all of these,
packaging of food, menu, are also decided by the government. It will be opportunities for
Ledbury Lounge, that they will provide their healthy food to customers not that much
interference of government of UK. Because, government promotes healthy food in
market. For an example government of UK take initiative to reduce the salt level in food
because it may increase salt intake and heart disease in UK.
 Economic: Economic factors includes GDP, taxes, legislation changes, economic
climates etc. The economic conditions of UK is good because country taxes rates, import
and export rates are not that much high (Tang and et.al.,2017). For food business in
United Kingdom there various things which affect business, such as country growth of
GDP, changes in tax policies of countries, fluctuation in legislation etc. Also, there are
some opportunities for our business i.e. if there are any changes in legislation than
Ledbury Lounge can spend on environmental management.
 Social: Healthy and lifestyles of UK citizens area also affects food industry. The social
lifestyles of UK peoples is lavish, and they are concerns about their diet. Diet of
customers and their health is directly affect business of food. People of United Kingdom
thinks before they start to eat. This can also be opportunity for Ledbury Lounge, because
the business is providing vegetarian healthy food which contain lots of vitamins and
nutritions. And nowadays, peoples of country wants to eat same things which Ledbury
Lounge is providing.

 Technological: Technical factors play an important role in food industry. The food
business does not be only on the attraction of their menu and food quality. Customers
services are also very important and that may affect sales of business. With the help of
technological factors, restaurant can provide their services at the customers home or
anywhere they want to, for an example Uber food services (Carta, 2016). With the help of
technological factors customers of United Kingdom can pay their bills online, by the
cards etc. Also, with the advanced technology management of the restaurant can improve
the taste of food by the help of new and advance food channels. Because online
technology such as YouTube, apps and food channels give more knowledge about how to
made and design healthy and attractive food.
 Legal: The legal factors like laws, rules and norms are directly affect the food industry.
The food quality and nutritions are the major areas which are impacted by the laws such
as health and safety, cleanlinesses etc. (Pfeiffer and Blank, Deere and Co, 2015). Also,
packaging of food and waste management area also affected. Restaurant have to provide
healthy foods to their customers. For the vegetarian healthy and nutrient diet is essential
that Ledbury Lounge provide all the services as per the criteria of legal laws. Laws like
health and safety create opportunity for business because restaurant is dealing in diet and
nutrient food and with the help of this law business can promote their food in market.
 Environmental: Environmental factors like country climate and weather is also affect
the food business. The environment of UK is pleasant and appropriate for open and
rooftop restaurant. Also, contains pollution in air, land and water, natural resource
consumptions etc. the food business can improve their growth by enchaining biodiversity,
by improving environmental sustainable development (Lee, Kang and Shin, 2015).
Ledbury Lounge, are providing healthy diet to their customers the company can also
impact by climate changes. So, company can increased awareness about the climate
changes and also design sustainable development programme for environment and
company growth in market.

Illustration: 1 PESTLE Analysis
(Source: What is PESTLE analysis, 2018)
PORTER's FIVE FORCE MODEL
 Competition in the industry(High): This force represent to the numbers of challenger
and their power to undercut an organization. The ample numbers of rival such as
26Grains,Redemption bar, Abuelo Coffee along with the numbers of same goods and
services they offering, the little the power of a firm. There are various competitors in
food industry (Sutton and et.al., 2018). Day by day new competitors enter in market and
make the competitive situations for existing food industry. The competition in UK food
market is high because all the food restaurant providing very tasty and high quality food
to their customers. This situation make the consumer confuse in choosing the restaurant.
 Potential of new entrants into the industry(Low): A power and position of firm is also
impacted by the new entrants into the market. For experience person in food market, it
may consume very less time and money to enter a new food market and be an effective
competitor, the more companies positions may be importantly weakened (Kamal, Sarker
and Pramanik, 2016). The food industry is very large firm or market in United Kingdom.
For entering in UK food market it may contain potential, experience and better terms. So,

in United Kingdom the entreats of new industry is low, because no one take challenge in
starting time.
 Power of suppliers(Low): This force refers how simply suppliers can drive up the cost
of inputs. The power of supplier is generally affected by the suppliers key inputs of
products and services (Green, 2015). If in food industry numbers of suppliers is high then
company can bargain with them, and buy their raw resources for hotel at lower cost. But
if in case suppliers in food industry is lower than the company have no option and
purchase the services at per suppliers price. In UK food market many suppliers are
available such as real food, new Covent garden market etc. so the company can purchase
their desire products at cheap price.
 Power of customers(High): It is affected by that how consumers have power to drive the
price down. It is also depended on company buyers and consumers, how important each
consumer is, and how much it would cost to firm to find out new consumers or new
market for its products(Xingqiang and et.al., 2018). UK's market is also impacted by the
customers. It means they can negotiate for lower price and better deals with restaurant.
Customer has power to fluctuating the cost of products and services available in market.
 Threat of substitute products(High): Substitute products and services such as KIKO
diet, protein diet etc. that can be utilized in point of an organization goods and services
pose a threat (Geiger and et.al.,2018). The firms who have no substitute in market, have
more power in market, and they will also increase their cost and earn profit. When
companies products and services substitute are available in market, then firms power can
be weak. In United Kingdom food industry, substitute of product is high, so company has
no power to increase their price and earn high rate of profit.

Illustration: 2 Porter's Five Forces
(Sources: Porter's 5 Forces, 2019)
With the help of above model individual can know that current status of UK food market.
It will also give details such as competitors, customer, new entrants, substitute etc. individual
can take idea from the market conditions and than plan their new venture accordingly.
COMPARISON WITH COMPETITIORS
There are various food competitors in United Kingdom, such as Freshqo, Foodelico,
yumto etc. They are famous and old companies of UK market which provides foods and drinks
not only low cost but also provides high quality. Also, theses companies strength are they are
attractive and provide their services 24 hours. The strength of Ledbury Lounge is that its diet and
nutrients food, whereas 26Grains,Redemption bar, Abuelo Coffee strength their diet food and
large customers base. 26Grains,Redemption bar, Abuelo Coffee their weakness is structure,
hygiene etc. Madabhushi and Lee (2016)., as per the opinion, the United Kingdom food industry
competition in market is high. Ledbury Lounge is new venture in market (Daw and et.al., 2018).
It is food business which provide healthy and nutritions diet to United Kingdom customers.
Ledbury Lounge also provides their services at low cost which is attracted more customer base in
UK. The weakness of Ledbury Lounge is its inappropriate services food sectors. Because the
food industry of these country is earned high rate of profit. And, citizens of country love foods.
For Ledbury Lounge, it is risky market but hotel invest in company because after some time
company can earn high rate of profit.

UNIQUE SELLING PROPOSITION
Ledbury Lounge restaurant USP is “ NEW nutrient diet”. With the help of this USP
restaurant can build strong relationships with their customers because restaurant provides good
quality food with full of nutrient diet (Bennett, 2019). With the help of this USP restaurant can
also obtain large market share, because by healthy and nutrient diet management of restaurant
promote environmental activities and also control different health disease of consumers. This
USP is also helpful to getting success in UK food market because with the help of these USP
restaurant can attract more customers, because they are providing healthy diet food. Also,
FUNDING
As per the opinion of Green (2015)., there are various funding available in market which
are help full for starting a new business. That is loans, crowdfunding, peer to peer business loans
etc. With the help of these funding an individual can start their business on low interest rate
(Wenning and et.al., 2018). This source of funding provide money on loan, it is depends upon
the person that how much amount they want for starting a new business. Ledbury Lounge also
take help of funding for set up business in United Kingdom market. Restaurant takes 75%loan to
the bank and another 25% money by its own capital.
CONCLUSION
From the above study it has been concluded that the role of entrepreneur and
entrepreneurship in innovation. That how much it is important in market and country with the
help of literature review. The above study also explain the swot analysis of entrepreneur and also
conducted the swot analysis of new venture. The above study has been included pestle and
porter's five force model for find out opportunity in UK market for the new venture. It has been
describes the comparison with the competitors which are available in UK market, USP which are
important to make food business efficient and funding which are important and support
individual to start a new venture.

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Online
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through:<https://blog.oxfordcollegeofmarketing.com/2016/06/30/pestel-analysis/>
Porter's 5 Forces, 2019. [Online] Available
through:<https://www.investopedia.com/terms/p/porter.asp>