Leadership Qualities of Oprah Winfrey: A Case Study

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Assessment -
2

Introduction
• The most essential factor and component
of the business management is
Leadership.
• The main aim of the leader is to leading,
supporting, influencing, and motivating
the employees towards the organizational
goal.
• This project discusses about the crucial
role of leadership through the example of
Oprah Winfrey.

Who is a leader?
• A person who provides guidance and
motivation.
• A person who in commands and in charge
of the employees.
• A person who heads organization and
political party in it.
• A person who is having power which is in
a political nature.

Leadership of a leader
• Leadership is a method through which a
individual influences others to achieve an
goal and directs the organization.
• It is the capacity to build people's trust
and fancy and to inspire them.
• It encourages the group members to have
trust and assist in achieving their
organizational objectives.

Oprah Winfrey
• Oprah Gail Winfrey born on
29 January 1954.
• She is a U.S. director of
media, actress, TV-sendor,
and philanthropist.
• The Oprah Winfrey Show is
best known for her talk
show.
• She was also sometimes
classified as the world's
most influential woman.

What makes a leader
successful?
• Courage: Courage can both grow and
bless as a virtue. Naturally, Oprah
Winfrey is more frightened than others.
• Passion: Nothing is more inspiring than
to see someone who cares what they do.
Oprah Winfrey is the greatest leader
because she shows unlimited enthusiasm
for what she does.

What makes a leader
successful?
• Humility: While trust is extremely
appealing to rulers, the creation of a
lovely person is nothing like a modest
personality. When she is incorrect, Oprah
Winfrey recognizes that critique is an
chance for development.
• Clarity: At all times, Oprah's task is very
evident and concise. Her vision and what
has to be achieved are beyond question.

Keys to measure effectiveness
Business
result
•Oprah is a successful entrepreneur in current time.
•She Host of the Oprah Winfrey show.
Evaluation
Feedback
•Chairman of Harpo production.
•Delivering one million vote to Barak Obama.
Customer
assessment
•She is also called as arguably the world's most
powerful woman.
•Mainstream acceptance of LGBT people

Contribution of leader
Welfare of Society: Passion leads the list because if
people enjoy what they do, the other seven
achievement characteristics will be much simpler to
create.
• As Oprah is very passionate towards its work it
work for the welfare of the people.
• Her success in popularization has opened up the
generation of tabloid talk shows to the prosperous
sector of Ricki Lake, The Jenny Jones Show, The
Jerry Springer Show. Sociologists like Vicki Abt
criticized tabloid talk shows about social standard
redefinition.

Contribution of leader
• She expands her brand strategically: What began as a
TV-brand, plugged into radio, newspapers, films,
subsidiary TV shows, and then a whole network.
• But transformational leaders share an significant
management feature that concentrates on the one thing
that they know and knowledge. Although she may appear
to be everywhere, she concentrates on one region–the
media, excluding charitable works.
• She's looking after her staff: His team lounges and
holidays were known to Oprah. She gives even top
employees hand-picked gifts. The attempts made by her
employees to guarantee it succeeds, which certainly
works for her benefit, would not be difficult to imagine.

Conclusion
• Effective follow-up is an important
element of efficient management, because
the job of the leader is hard and
cumbersome without excellent
supporters.
• Oprah Winfrey is a great influencer that
contributes its great work in welfare of
society.

References
• Conger, J., 2015. Charismatic leadership. Wiley
encyclopedia of management, pp.1-2.
• Priest, S. and Gass, M., 2017. Effective Leadership in
Adventure Programming, 3E. Human Kinetics.
• DuBrin, A.J., 2015. Leadership: Research findings,
practice, and skills. Nelson Education.
• Klenke, K., 2016. Qualitative research in the study of
leadership. Emerald Group Publishing Limited.
• Grint, K., Jones, O.S., Holt, C. and Storey, J., 2016. What is
leadership. The Routledge companion to leadership, p.3.
• Covin, J.G. and Slevin, D.P., 2017. The entrepreneurial
imperatives of strategic leadership. Strategic
entrepreneurship: Creating a new mindset, pp.307-327.