BSBADV503: Advertising Research & Strategies for OPS Ltd. Expansion

This report assesses the advertising research requirements for Office Business Supplies Ltd. (OPS Ltd.), a stationary manufacturing company. It analyzes consumer information, product details, and the market environment, justifying the need for concept and media testing. The report also determines the impact of legal, ethical, and cultural considerations on advertising research. A budget and timeframe for research methods are confirmed, and primary and secondary research methods, including a sample questionnaire, are outlined. Pre-test advertising methods, such as consumer jury tests and focus group discussions, are discussed. The report concludes by emphasizing the importance of considering legal, ethical, and cultural requirements in developing effective advertising strategies for OPS Ltd.