Report on Optus' CSR Strategy for Sustainable Development Goals

This report examines Optus, Australia's second-largest telecommunication company, and suggests aligning its Corporate Social Responsibility (CSR) activities with the Sustainable Development Goals (SDGs), specifically focusing on decent work and economic development. Targeting SDGs is recommended to maintain economic and financial performance, increase self-regulation for social change, and improve stock returns. The report highlights the evolution of CSR from voluntary engagement to a strategic approach that creates shared value for shareholders. By adopting responsible practices related to SDGs, Optus can revive development and create a win-win situation, contributing to a better and more sustainable future. Desklib provides access to similar solved assignments and resources for students.

Academic Communication
Business and Economics

Introduction
Optus is measured as the
second largest
telecommunication company
in Australia
It operates its individual
network infrastructure
It provides direct services to
end users (Optus, 2018)
The report aims to persuade
the managers to target a
sustainable development goal
This goal requires to be part
of CSR activities of Optus

Sustainable Development Goals
It is blueprint to
accomplish a better future
It helps to make a better
sustainable future
The SDG that will be
targeted will be decent
work and economic
development
 This will help to
accelerate success (Sachs,
2012).

Discovering expectations during post-
crisis business landscape
It is recommended as it
will help to maintain
economic and financial
performance of Optus.
It will raise the ability
to self-regulate social
change.
The rate of stock
return will also
increase (Liu et al.,
2016).

Evolution of CSR
CSR was mostly
comprehended as a
voluntary type of social
engrossment
This will help to edge
closer to the SDG
The senior management
is recommended to
concentrate on creating
shared value for
shareholders (Carroll and
Shabana, 2010).

Conclusion
It could be concluded that long-drawn-out
comprehension of CSR convoluted that
sets a high standard
SDGs deals with interrelated issues that
persuades adopting responsible practices
This helps to revive development
This also creates a win-win circumstance
for the companies

References
Carroll, A.B. and Shabana, K.M., 2010. The business case for
corporate social responsibility: A review of concepts, research and
practice. International Journal of Management Reviews, 12(1),
pp.85-105.
Liu, L., Oza, S., Hogan, D., Chu, Y., Perin, J., Zhu, J., Lawn, J.E.,
Cousens, S., Mathers, C. and Black, R.E., 2016. Global, regional,
and national causes of under-5 mortality in 2000–15: an updated
systematic analysis with implications for the Sustainable
Development Goals. The Lancet, 388(10063), pp.3027-3035.
Optus, 2018. About Us. [online] Available at:
https://www.optus.com.au/about. [Accessed 30 October 2018].
Sachs, J.D., 2012. From millennium development goals to
sustainable development goals. The Lancet, 379(9832), pp.2206-
2211.