Detailed Report: Info System Implementation Proposal for Optus

This report proposes the implementation of an advanced information system for Optus to enhance data security and overall efficiency. It begins with a letter to the sponsor, outlining the project's importance, followed by an executive summary highlighting the need for a robust system to combat information hacking. The report includes an industry analysis of the telecommunications sector, utilizing Porter's Five Forces and SWOT analysis to assess Optus's competitive position. It identifies the problem of data breaches and proposes adopting a Decoy File System to improve security. The report details the system development life cycle (SDLC), covering planning, defining, designing, building, testing, deployment, and maintenance. It also addresses project management, change management, and risk management strategies to ensure successful implementation. The proposal aims to improve Optus's brand image and safeguard customer information through a comprehensive and well-managed information system.

Running head: IMPLEMENTING INFORMATION SYSTEM
Developing and Implementing Information
System
January 23
201
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Letter to Sponsor
Mr. Bharat Alva
Vice President
Information Technology
Optus
Macquarie Park NSW,
Australia
Singtel Optus Pty Limited, traded as Optus is the second largest Australian company of
telecommunications. The company is the wholly owned subsidiary of SingTel, which is based
in Singapore since 2001. Optus majorly operates its activities with the brand name Optus, and
with the motive to offer unmatched services that provide additional value to all the
customers. Information system today has become one of the major needs of every business to
manage the information and data related to employees and the organization. Considering the
benefits of the information system, Optus must implement an advanced information system to
secure the data and information of the organization.
It is my pleasure to represent this reported proposal for Optus under the subject
implementation of an information system. As per the analysis, Information systems perform a
key part in the development of the business as it supports in managing the key data and
resources of the company along with financial analysis. The projected time for developing an
information system for Optus is 5 months, which will follow seven steps of system
development life cycle. The remaining details have been provided in the below report.

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I will look forward to your revert and discuss the further details related to the successful
implementation of an information system into the business.
Regards,

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Executive Summary
The aim of this paper is to increase the knowledge regarding managing the information
system into the business. The paper has provided a detailed analysis of the Optus Company
that is dealing with a challenge of information hacking, etc. In order to overcome this
challenge, Optus Company needs to adopt Deploy File system as the information system. By
adopting this system company will avoid challenges and safeguard the information of its
customers as well as employees. The report involves a system development life cycle of the
suggested system.

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Table of Contents
Letter to Sponsor........................................................................................................................1
Executive Summary...................................................................................................................3
Introduction................................................................................................................................5
Information about Optus........................................................................................................5
Vision of Optus..................................................................................................................6
Mission of Optus................................................................................................................6
Industry Analysis of Telecommunication Industry................................................................6
External Analysis...................................................................................................................7
Porter 5 Force Framework.................................................................................................7
Internal Analysis....................................................................................................................8
SWOT Analysis.................................................................................................................8
Problem and Opportunity Analysis......................................................................................10
Justification..........................................................................................................................11
Cost/Benefit Analysis for Optus Company......................................................................11
Cost/Benefit Analysis of purchasing Decoy File system.................................................12
System Analysis and System Design...................................................................................12
System Development Life Cycle.........................................................................................12
Planning............................................................................................................................13
Defining............................................................................................................................13
Designing.........................................................................................................................13
Building............................................................................................................................13
Testing..............................................................................................................................14
Deployment......................................................................................................................14
Maintenance.....................................................................................................................14
Post Implementation Activities............................................................................................14
Maintenance of the new system – Optus Company will regularly work in properly
segregate the requirements...................................................................................................14
Project Management.........................................................................................................14
Change Management........................................................................................................15
Risk management.............................................................................................................15
Conclusion................................................................................................................................16

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References................................................................................................................................17

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Introduction
The intent of this paper is to present a report related to the implementation of an information
system in Optus Company to assist it in improving its procedures and productivity in the
industry. The information system could be any organized combination of people, software,
data resources, communication networks, hardware, process, and policies that recovers,
stores, converts, and distributes information in a company (Mamary, Shamsuddin and Aziati,
2014). Today, people majorly rely on the advanced information systems in order to
communicate with each other by using a range of information processing instructions,
physical devices, and procedures, stored data, and channels of communication (Rouse, 2018).
Presently, businesses are moving in the race for improving their competencies to sustain the
strong competition of the global market. Hence, organizations are trying to develop their
agility level by refining the procedure of decision making in order to be more competent and
operative to encounter the consecutive variations of the market (Karim, 2011). Considering
this aspect, the report will suggest a new information system for Optus Company to
overcome the challenges that it faces in the industry. Besides this, it will provide details of
the system development life cycle for the selected information system.
Information about Optus
Singtel Optus Pty Limited, traded as Optus is the second largest Australian company of
telecommunications. The company is the wholly owned subsidiary of SingTel, which is based
in Singapore since 2001. Optus majorly operates its activities with the brand name Optus,
while preserving numerous wholly owned subsidiary brands, Virgin Mobile in the market of
mobile telephony, Uecomm in the market of network services and Alphawest in the service
sector of ICT (Optus, 2019b). In order to offer services, Optus majorly owns and runs its own

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infrastructure network, and procedures the wholesale services of the Telstra and National
Broadband Network. It serves in the market directly to the customers and works as a
wholesaler to other providers of service like Amaysim and Exetel. With its Optus 'Yes' brand,
it delivers wireless and broadband services of the internet. Other services of wholesale
comprise 4G Mobile and Satellite (Optus, 2019c). (Refer to Appendix 1)
Vision of Optus
The Optus Group has set high standards of professionalism, dedication, and perfect vision in
the worldwide real estate domain. As a group with the major focus of consumer, the business
is aimed towards promoting its vision of altering the way of living with respect to the future.
The company gives major priority to describing, careful planning, implementation, accuracy,
and higher quality deliverables (Optus, 2019a).
Mission of Optus
The mission of Optus is to offer unrivaled services that provide the best value to the
customers. At Optus, Fashion comes with finesse, which has enhanced the expectations of the
customers. The company is accountable for delivering all the assurances (Optus, 2019a).
Industry Analysis of Telecommunication Industry
The Telecommunications Services sector has altered the way people in Australia
communicate by offering increased connectivity. Increasing demand for mobile services has
happened at the expenditure of fixed-line services. Revenue resulting from wireless services
has improved, determined by increasing consumption volumes of mobile data, and improved
mobile connectivity. However, decreasing demand for the services of fixed line and high
price competition in the services of mobile space has considerably diminished the revenue of
the section generating potential. Generally, the revenue of the division is predicted to increase

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annually at the rate of 0.2% (IBIS World, 2018). Mobile providers have contended on a price
basis by providing extra value on their topped plans.
External Analysis
Porter 5 Force Framework
Porter's Five Forces is a framework that recognizes and evaluates the five competitive forces
that create every industry and assists in defining the weaknesses and strength of the business.
This framework is generally utilized to recognize the structure of an industry. Normally used
to recognize an industry's structure to determine corporate strategy, Porter's model can be
applied to any segment of the economy to search for profitability and attractiveness
(50MINUTES.COM, 2015). (Refer to Appendix 2)
Competition among existing players
The competition among players in the telecommunication industry of Australia is high
because all the companies are offering similar kind of products (Optus, 2019d). The
influences that a competing business can cause comprises an attractive advertisement,
customer analysis, effective competitive approaches, and firm concentration ratio.
Bargaining power of suppliers
The bargaining power for sellers of advanced devices and technology is high. Companies of
telecommunication cannot afford to lose the suppliers as customers in the industry demand
for particular products.
Bargaining power of customers
Bargaining power is considered as the ability of the customers to influence the service prices.
The customers can place the industry under pressure, which affects awareness of the buyer in

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the changes in the commodity's prices of the business. The buyer’s bargaining power is high
while considering the switching cost.
The threat of Substitute products
Competition and Development in technology have decreased the profit margin in the
industry. In the industry there can be an existing product that can be a substitute of a product
provided by one business can enforce customer to switch to another alternative, for instance
from telephones to internet calls, telegrams to emails.
The threat of New Entrant
The telecommunication industry possesses numerous numbers of barriers to entry. Few of the
factors that can have an influence on the scale of the threat of new players could pose: capital
requirements, branding, legislative policies, accessibility to distribution, patent rights, the
probability of the industry, customer loyalty, retaliation, product difference economies, the
difference in products, and scales of economies.
Internal Analysis
SWOT Analysis
A SWOT analysis is a model used to assess the competitive position of business by
recognizing its opportunities, strength, threats, and weaknesses. Precisely, SWOT analysis is
an initial valuation model that measures what a business can do and cannot do. A SWOT
analysis is a fundamental framework that measures what is the scope of the business, where it
can be placed through it (Sarsby, 2016). Utilizing environmental data to assess the company’s
position, a SWOT analysis regulates the businesses to go home. (Refer to Appendix 3)

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Strength of Optus
Computerization of activities carry steadiness of quality to the company’s products and has
allowed the business to scale up and scale down depending on the demand situations in the
market.
Optus with its devoted department of customer relationship management has capable to attain
an increased level of customer satisfaction among existing consumers and operative brand
equity among the potential consumers (Fern Fort University, 2019a).
Optus has successfully attained expertise in entering a new marketplace. The business
expansion has assisted the business to create a new revenue stream and differentiate the
economic cycle risk in the industry (Fern Fort University, 2019a).
Weaknesses of Optus
The structure of the organization is only compatible with the existing model of business thus
reducing expansion in head-to-head product segments (Fern Fort University, 2019a).
Optus is not successful at incorporating companies with diverse work culture. Even though,
Optus is successful at incorporating small businesses it has its share of failure to combine
firms that have diverse work culture (Fern Fort University, 2019a).
Opportunities for Optus
The market development will result in weakening of competitor’s advantage and allow Optus
to upsurge its attractiveness in comparison to other rivals (Fern Fort University, 2019a).
Decreasing transportation cost due to low prices of shipping can also bring down the prices of
the products of Optus thus offering an opportunity to the business to either increase its
profitability or pass on the profits to the consumers to increase market share (Fern Fort
University, 2019a).

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Threats for Optus
Laws related to liability in diverse nations are different and Optus may be uncovered to
numerous claims related to liability given change in strategies in those markets.
Stable profitability has augmented the number of companies in the market in the last two
years, which has increased the pressure on not only productivity but also on total sales (Fern
Fort University, 2019a).
Problem and Opportunity Analysis
Optus is one of the leading organizations in the telecommunication sector that is successfully
meeting the changing requirement of the customers. However, the implemented information
system in the business does not support it in maintaining the privacy of the information and
raising security issues. The company has claimed to take rational steps to protect the private
information and personal security of around 300,000 consumers in three distinct incidents
(Arellano, 2015). The hacking of the private information of the customers has majorly
damaged the brand image of the company. The implementation of a successful information
system into the business could support Optus to improve its image in the market and
safeguard the private information of the customers. An information system is said to be the
set of constituents that operate together to handle data processing and storage. Its part is to
assist the main features of operating an organization, like decision-making, communication,
record-keeping, etc. Business utilizes this information in order to enhance business
operations, take strategic decisions, and attain a competitive advantage (Seidel, 2018).
To improve the performance and eliminate the chances of hacking of information Optus can
adopt Decoy file System as an information system. This tool will support the company in
tracking the hackers and save its customers information and offer the best services to them.