Management Information System: Optus ERP Implementation Report

This report provides a comprehensive analysis of an ERP (Enterprise Resource Planning) system implementation proposal for Optus, a major Australian telecommunications company. It begins with a cover letter advocating for the ERP system to improve business processes, followed by an executive summary highlighting the benefits of ERP, particularly Microsoft Dynamics, in streamlining operations and decision-making. The report then offers an overview of Optus, including its vision, mission, business processes, and an internal and external operating environment analysis using a SWOT framework. It explores the opportunities and problems related to IT, details the proposed ERP system implementation, including the SDLC model, post-implementation analysis, and risk and change management. The report concludes by emphasizing the benefits of ERP in enhancing efficiency and providing better services to customers. It also includes references to support the analysis and recommendations.

Running head: MANAGEMENT INFORMATION SYSTEM
Cover Letter for Sponsor
To,
The Governing Body,
OPTUS,
1, Lyon Park Rd,
Macquarie Park, Sydney,
NSW 2113
Subject: - Application of the ERP implementation in OPTUS
Dear Sir/Madam,
I am here to notify you that Optus wants some support of information structures as all our
processes are functioned by manually or the internet. These can improve commercial enactment.
For the past ten to twelve months, Optus has industrialized at a quick pace. Consequently, this
step can be settled by using the information structure. The synopsis of these reports out team
proposing an enterprise resource planning system which can be used in the Optus to improve
numerous commercial areas.
These propose system (ERP) can permit these telecom industries to conduct several
numbers of charge at a similar time, which can raise the effectiveness of these corporate sectors.
It also assists the telecom industry to take well-organized and effective decisions. Enterprise
resource planning also sanctions the sector with a charming information stream among all the
commercial approaches as well as switches communication and connection between each
investor and clients. The most highlighting section of using the ERP is the faultless productivity
which can permit the industry to deliver better class facilities to the clients.

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So, our team mutually, demands to sanction us and support to implement the planned
structure in this industry where we need you like a respectable sponsor. We have incorporated a
monetary support fact sheet and the suggestion such that you can evaluate the ERP system and
can take well-organized judgment about this concern. My entire team and I would like to
appreciate you in advance for giving us time to evaluate the suggestion platform.
Thank You Yours Sincerely,
Melissa Hopkins
CMO, OPTUS

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MANGEMENT INFORMATION SYSTEM
Name of the Student:
Name of the University:
Author’s Note:

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Executive Summary:-
According to the innovative world, modern technology is motivating all the industries. Internet
and web network has a critical part in these telecom industries (Optus). The authority of Optus
use internet skill to generate their services and facilities as well as their technical ability, also
support them to deliver their amenities to their customers and business client. The IT structure
and facility systems are the crucial drivers of their day-to-day commercial operation. This
specific study will mostly contract with the ERP structure and their impression on the telecom
business. Enterprise resource planning has been delivering superior selections for business
managers to cope with their industrial operation. This approach has been facilitating in creating
business outlines that aid in achieving better tactic to the market. This business authority is using
proper software to evolving the ERP system in these businesses. Microsoft Dynamics is the
sectional software system which is using for incorporating all the significant useful parts of a
company in an integrated system. It is usually denoted as the combined applications or software
that is using to load, gather, switch as well as understand the evidence from several business
parts. It provides a constant and unified opinion of the commercial procedure by applying the
common records that are controlled by the official database. The Optus authority can be used to
track several commercial possessions like as the cash, raw materials and production capability.
The proposed system (ERP) permit the telecom industry with a smooth information stream
among all the sales techniques as well as switches communication and a link between each
investor. These structures are functioned on an extensive range of computer hardware and
network formations. Consequently, with the growing concerns in the telecom industry, these
propose system can agree with the business cope with their actions effortlessly. In the same way,
all business processes or approaches can be controlled using the ERP systems.

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Table of Contents
Introduction:-...................................................................................................................................5
Discussion:-.....................................................................................................................................6
Organization Overview:-.............................................................................................................6
Vision:-....................................................................................................................................7
Mission:-..................................................................................................................................7
Business process:-....................................................................................................................7
Internal and External operating environments:-..........................................................................8
Strength:-.................................................................................................................................8
Weakness:-...............................................................................................................................9
Opportunities:-.........................................................................................................................9
Threats:-.................................................................................................................................10
Opportunity and problem of IT:-...............................................................................................10
ERP systems in Optus:-.............................................................................................................11
SDLC model:-............................................................................................................................13
Post Implementation Analysis:-.................................................................................................15
Risk, project and Change management:-...................................................................................16
Conclusion:-...................................................................................................................................18
References:-...................................................................................................................................19

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Introduction:-
The expansion in the ground of IT highly is subject to the improvements in the up-to-date
technologies. In these current times, every industrial process is directing with the support of
internet skill. These technologies permit these industries to reach their particular business
objectives, and purposes, particularly the telecom industry is highly profited with the internet
skill as all their industrial actions are highly reliant on the internet skill. The facilities are also
delivering over the internet and all categories of communication among the industry. Their
customers are accompanied over the internet (Nwankpa 2015). Optus are too reliant on the
Information systems which allow them to achieve their activities effectively and more
comfortably. These intellectual structures permit the telecom industries to see their occupational
objectives and aims by permitting the professional with active communication, better-quality
effectiveness in the place of work, allow the enterprise to advantage an inexpensive benefit and
many more.
This specific report generally contracts with the effects of ERP systems on more than a
few businesses. The designated company for this study is the Optus, who is the telecom service
provider in Australia (Optus, 2020). The report elaborately defines the outcome of ERP systems
on Optus. It also deliberates the execution procedure of the ERP system with the support of the
software development life cycle model. A system investigation is also directed in this task to
display the probability of the ERP system in the Optus. Finally, these tasks also argue the
management procedures used to switch and control with the ERP system in these telecom
industries (Optus).

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Discussion:-
Organization Overview:-
Optus property limited is one of the most prominent telecom organization in Australia.
These telecom industries mainly trade under the Optus brand, while sustaining quite a few
exclusively maintained sub-brands, like Virgin Mobile Australia in the market of mobile
telephony (Optus, 2020). Optus are primarily investing for Australian people in creating a
sustainable network and generate a better technological future.
Optus delivers a sort of communications facilities that contain mobile, long-distance and
national services, international and local telephony, commercial network services, satellite and
internet facilities, and subscription digital media and television services (Lin, Zhao and Wei
2014). This organization reached a world’s first accomplishment in coupling pre-5G
technologies Immense MIMO with 3CC Carrier Accumulation skills.
The Optus market position has not transformed all that much over some times. It was the
quantity two Telco in the telecom market then its inauguration some twenty-one years ago, with
an inclusive market share balanced around the 23%-27% (Moradi et al. 2014). Also, unaffected
is the detail that the popularity of its market segment is constructing on its mobile facility.
Optus will want all of its advertising skills to recall its market position. Sophisticated
client publicizing based on innovative capabilities that will contribute it to generate constant
customer relations will be the next field in the trade market, and Optus is well-positioned to grab
the prospects that these innovative technologies proposal (Optus, 2020). It will be supported by
the constant evolution in smartphones meanwhile that will permit it to exhaust the possibilities
its interactions with its clients.

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These signs of progress will save Optus at the lead of the mobile data subdivision (Optus,
2020). They will support to recall valuable clients as they watch to network skill and
accessibility for their data facilities and broadband.
Vision:-
Optus help industries and persons connect anytime and in several ways. These
organizations make communications faster, more comfortable, more efficient and dependable by
working to break the obstructions of price, distance, technology, time (Feng et al. 2014). These
organizations are trying to create an excellent friendly and professional relationship between
their shareholders, clients. These telecom industries also believe that delivering and creating
significance to their clients, workers and stakeholders. There is an essential part of their business.
Mission:-
The purpose of Optus is to allow communication by contravening obstacles and building
connections (Optus, 2020). They also help industries and people to communicate anytime and all
the time through their reliable connection. Optus are always try to provide hustle free facilities
which can be helpful for their customers.
Business process:-
This organization incorporated Delivery Outline delivers a standard set of methods and
distribution abilities to support effective changeover and maintainable distribution of excellent
ICT managed facilities (Modarres 2016). Their business process is very much legal and
maintains some ethical guidelines, which is one of the best parts of these organization. Their
technical operations centres delivering professional technical facilities and an acceleration point

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for the resolve of more complicated issues. Optus Design Approval Panel that assesses and
accepts customised facility or distribution models.
Internal and External operating environments:-
A SWOT analysis is an outline that is using to develop a business's economic positioning
in its commercial atmosphere (Kou, Peng and Wang 2014). These can be used by Optus and will
contain the documentation of its internal Strengths (S) and Weaknesses (W) surveyed by the
literature of the Opportunities (O) and Threats (T) it expresses in its general business
background.
Optus is among the essential companies within the telecom industry, and it desires to
recall this point. Optus is cautiously appraising its SWOT analysis and exhausting it to create
tactical judgments. For a SWOT analysis to be directing of the business, a cooperating procedure
wants to be accepted by organizing among all the divisions of the industry like management
information systems, marketing, finance, human resource, operations, strategic planning,
logistics etc.
Strength:-
Optus has a considerable amount of openings in almost every state, maintained by a
robust circulation network that creates sure that its productivities are accessible effortlessly to a
large number of clients in an appropriate way (Optus, 2020). This organization has a durable
connection with its suppliers that not only deliver them with materials but also concentrate on
supporting the business's training and products.
Optus's low price arrangement supports its produce at a little cost and vends its goods at a
minimum price, making it reasonable for its consumers. Optus has an expanded worker, with

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people of several racial, geographical, educational and geographical circumstances that support
the business by carrying in miscellaneous thoughts and approaches of doing things. This telecom
sector has a vast product portfolio where it delivers goods in a broad category. It has a quantity
of exclusive product helps that are not offered by participants (Scroggins 2014). Optus recognize
the strategic trusts with its dealers, suppliers, vendors and other shareholders. These permit it to
influence them if essential, be in the upcoming times.
Weakness:-
The present ratio that displays the capability of Optus to fulfil its short term monetary
responsibilities is lower than the professional average. These might mean that Optus could have
liquidity difficulties in the upcoming time (Optus, 2020). The employees at Optus is focusing on
habitually local employees and low quantities of employees from other racial circumstances.
Lack of divergence makes it challenging for workers from different traditional background to
correct at the factory, leading to damage of the ability. Optus has a sophisticated worker revenue
rate linked to participants. These indicate that it has more person leaving the work, and as an
outcome, it is expenses more on development and training as workers keep joining or going.
Some products of these industries have an extraordinary market stake, while maximum
products have a minimum market share. This dependence on a rare product creates Optus
susceptibility to external pressures if these faulty products affect for some reason. The choice-
making is extremely centralized, and judgments by teams essential to be permitted by definite
officials. This decreases effectiveness in processes by creating them more time-consuming. It
also indicates to decreased revolution.

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Opportunities:-
There has been a rise in the number of internet operators all over the universe. These
means that there is a chance for Optus to increase their online existence. By using the internet to
interrelate with its clients. There has been an innovative development and an evolution in
transactions of the e-commerce business. These indicate that the huge number of person is now
purchasing a product through the online medium. Optus can receive income by inaugural online
stores and creating sales over these (Shen, Chen and Wang 2016). The inhabitants have been
increasing and are predictable to produce at an optimistic ratio for the future years. These are
useful for these organization as there will be a rise in the number of possible clients that it can
mark.
The Australian government has also declared funding on the transaction of globally
responsive goods in this division (Optus, 2020). Optus should follow these governmental rules
and increase there productivity. Customers within this manufacturing organization are becoming
more aware of strength, and this is a section that is expanding. Optus can take benefit from
industrial products that are valuable to the client's health.
Threats:-
Innovative technological expansions by a few participants within the business pose a risk
to Optus as a client involved in this new skill can be lost to contestants, reducing Optus’s
inclusive market stake (Kilic et al. 2015). Supernumerary products accessibility is also
increasing, which is risk mutually for the whole business as consumption of present products
reduction. The negotiating power of contractors has enlarged over the times with the decline in
the number of traders. These indicate that the budgets of inputs could rise for Optus. Political

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doubts in Australia demonstrate to be an obstacle in business, hampering performance at
intervals and creating the business suffer high costs.
Opportunity and problem of IT:-
The industry frequently faces difficulties while handling their all economic performances
and thus involve great support from several information systems. All industrial operations of
Optus are executing over the internet, and therefore supervision of all commercial approaches is
an extremely complicated practice (Matharu et al. 2015). This management dispute can be
determined by the use of a suitable ERP structure by the industry.
Microsoft dynamics is one type of ERP development software system which is used for
incorporating each significant business areas in an integrated system. It is usually denoting as the
integrating software that is used to collect, load, grip as well as understand the evidence from
several professional areas. It provides an uninterrupted and incorporated opinion of the business
procedure by applying the official records that are controlled by the official database. The
industry can be used to determine several financial resources like the cash, raw materials and
production capability. ERP system permits the business with a smooth evidential flow among all
the commercial approaches as well as grips communication and connection between each
shareholder.
The structure participates the several necessary procedures as well as deliver error-free
fabrication and transaction. The fabrics are functioning on extensive network range arrangements
and computer hardware. Consequently, with the growing concerns in the telecom industry, the
ERP systems can permit the industry to cope with their processes effortlessly. Correspondingly,
all industrial methods or approaches can be controlled using the ERP systems.