Optus Mobile App: Organizational Impact, Resources & Implementation

This report examines the impact of the Optus mobile application on organizational systems and processes, focusing on its effects on operations management, information technology management, and business development. It assesses the resource implications for maintaining the applic...Read More

Optus Mobile Phone Applications 1
Optus mobile phone application
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Optus Mobile Phone Applications 2
Optus mobile phone application
Question 1
Impact of Optus mobile app to organizations systems and processes
Optus provides intelligent communications solutions in very many ways to the entire
businesses’ organization systems and processes. The communications impact is evident in the
current infinite connectivity, ease of access to data and interaction with employees and customers
(Dolan and Rowley, 2009). Optus has an incorporated structure that helps businesses to deliver
information communications and technology in the most efficient manner. The design for Optus
delivery is designed with very high quality standards and customized to fit each particular
organization’s objectives (McClatchey, 2016). Optus positive impact is evident in the following
ways.
Operations Management
Optus operations management services are ISO certifies incorporating the ICT and
management practices. In operations strategy and development, Optus takes a holistic approach
to the organizations, selling points, management, employees and all stakeholders so as to meet
the business financial goals.
Information Technology Management
Optus has helped to minimize time wasted in dealing with resolved issues in the
organization. Through directed communications to intended recipients, the impact in business
processes has been evident where departments focus on deliverables.

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Business development systems
Focusing on specific growth issues in the organization, Optus has impacted business
growth by ensuring that communication is effective and efficient. This has been evident where
customized information is only sent to intended business development recipients and not the
whole organization.
Time Management
Optus has enabled instant messaging with the solution to given problems. This reduces
the time spent in first identifying the problem and finding the solutions.
Staff engagement
Employees who are actively engaged in the organization perform better and are more
productive (Hjorth, 2015). Optus engages employees in tracking their career growth, interacting
with clients and also in applying for off and leave days.
Client’s engagement
Optus has impacted businesses positively by enhancing customers’ experiences. This is
evident through offering timely and effective customer service through Optus.
Question 2
Resources implications to the organization for maintaining the Optus phone application
Optus represents a combined, complete outlook of vital business systems, always as they
occur in organizations, using shared databases operated by database administration system.
Optus app monitors business operations and objectives (Peel, 2017). This app comprises systems

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that distribute communally among different departments information they personally provide.
Optus functions drive information distribution to all businesses departments and supervisors, and
external stakeholders’ connections.
Optus reduces the number and amount of resources needed in the business environment by
being more efficient and resources in most areas like the following.
 Optus must be combined with software’s and interfaces for ease of using and work to be
seamless in all the businesses multiple units.
 Need for one database or several shared servers accessible to all apps searching and
reporting utilities
 Optus needs growth, and customization, for ease addition of service modules when
wanted .Databank inthe organization can be made toflow seamlessly using Optus. This
will be ensured by having all the business information stored in one central place for
ease of access.
 With the ease of access of information, all members of the intended departments can
access the information but only the authorized administrator is authorized to make
changes in the original documentations, this enhances quality and credibility.
 There is ease access to updating information; this has been enabled by Optus in-built
system that allows a sequential work flow.
 Generating reports for Directors and stakeholders has been made easy in Optus hence
reducing the number of employees involved in report writing (May and Hearn, 2015).
The reports generated can be done in spread sheets or excel to fit the recipients
preference.

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 Optus has system has been automated this ensures there is instant messaging in
responding to both internal and external stakeholders.
Question 3
Impact to partners/suppliers and employees impacted, if at all, by the implementation of
the phone application Optus
Thereasons that give Optus a cutting edge in the ERP sector:
 Enhances the enterprise operations
 Quality of information received is reliable and verifiable.
 Enhanced sharing of information within departments in the company.
 Minimizes wastage of time and repetition of activities already performed.
 Eradicates complains that may occur due to negligence.
 Eliminates redundancy in the company as tasks are not repeated and employees are made
to only focus on tasks that add value to the business (Chapman and Wutzke, 2017). This
helps in the growth of the organizations and enhances employee’s skills to aspects that
grow their careers.
 Optus improves performance as employees don’t have to sit in meeting disusing on
reports. These reports can be easily accessible and discussions made on the Optus app.
This creates a triple down effect where efficiency is enhanced.
 Companies are able to have long time projections; this has been enabled by Optus
planning system where future events can be diarized.
 Customer service has been enhanced by the use of Optus. This is done by the instant
response to customers issues in real time.

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 Optus creates a competitive edge; this is through enhanced overall business processes and
operations. Hence the business becomes profitable.
Shortcomings of Enterprises using Optus:
 The application software is expensive. Most organizations are unable to afford it. Also
the consults and experts to train and install the Optus app are few and very expensive.
 For Optus to function well, organizations have to spend a lot of money and time in
training and mentoring their staff. This most organizations find to be very expensive.
 Due to competing interests in most enterprises, some departments are usually reluctant in
sharing their information with other departments.
Impending challenges why enterprises are reluctant in adopting Optus
Introduction of Optus to most enterprises is challenging because it disrupts the
organization culture. This is most rampant in companies that are reluctant to change and are rigid
in their operations (Fang, et. al., 2018). For instances in businesses that deal with sensitive clients
or confidential internal information, sharing is usually a very big challenge.
Organizations have also been advised to take a long term view on the Optus app
integration to their operations. This is because it takes time for its results to be evident. One of
the big challenges that businesses have to deal with is getting skill personnel to manage the
Optus app. To sum it up, it’s very important for companies and business to critically analyze
their business operation s before adopting the Optus App. This will help in customizing Optus to
enhance the growth of the business and improve operations.

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References list
Chapman, S. and Wutzke, S., 2017. Not in our back yard: media coverage of community
opposition to mobile phone towers–an application of Sandman's outrage model of risk
perception. Australian and New Zealand journal of public health, 21(6), pp.614-620.
May, H. and Hearn, G., 2015.The mobile phone as media. International journal of cultural
studies, 8(2), pp.195-211.
Peel, J., 2017. When (Scientific) Rationality Rules:(Mis) Application of the Precautionary
Principle in Australian Mobile Phone Tower Cases: Telstra Corporation Limited v
Hornsby Shire Council. Journal of Environmental Law, 19(1), pp.103-120.
Hjorth, L., 2015. Locating Mobility: Practices of co-presence and the persistence of the postal
metaphor in SMS/MMS mobile phone customization in Melbourne. Fibreculture
Journal, 6, pp.web-page.
Dolan, M. and Rowley, J., 2009.The precautionary principle in the context of mobile phone and
base station radiofrequency exposures. Environmental Health Perspectives, 117(9),
p.1329.
McClatchey, S., 2016.The consumption of mobile services by Australian university
students. International Journal of Mobile Marketing, 1(1), pp.1-9.
Hawking, P., Stein, A., Zeleznikow, J., Sharma, P., Nugent, D., Dawson, L. and Foster, S., 2015,
July. Emerging issues in location based tourism systems. In Mobile Business, 2005.ICMB
2005. International Conference on (pp. 75-81). IEEE.

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Fang, Q., Sufi, F. and Cosic, I., 2018. A mobile device based ECG analysis system. In Data
Mining in Medical and Biological Research.InTech.
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