CIS8000 Assignment 2: Enterprise Mobile App Business Case for Optus

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CIS8000
ASSIGNMENT 2
ENTERPRISE MOBILE APP
BUSINESS CASE
Student ID:
Student Name:
1

Letter of Transmittal
Chief Information Officer
Optus Network Services
Australia
Chief Executive Officer
Optus Network Service
Australia
In regard to the discussion, we had related to the development of the plan for the mobile application for
the Optus network services for data tracking and cyber security in Australia. This is the report which is
detailing about all the specifications' related to the project by detailing cost-benefit analysis, the mission
of the company and how this mission is aiming to provide better services to the customers. This mobile
application is developed with the motive to provide better opportunities to the uses that they can easily
initiate an online recharge and can also track their data usage easily. This application will provide a better
future for the company as well it will help in improving the productivity of the company.
I would like to thank you for providing us the opportunity to propose this system application which can
contribute to the coming technological changes and if you have any doubts or queries related to this report
you can discuss the same in the meetings.
Student Signature:
Student Name:
2

A REPORT ON THE
NEW REFERRAL PROGRAM
MOBILE ENTERPRISE APPLICATION
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1. Executive Summary
This is the report which is discussing the specifications related to Optus Network Service Mobile
Application. In this report, there is a discussion about the development of the application by stating its
background proposed solution, cost-benefit analysis and all the risk measurement attached to the
application development. It is also detailing how this application can be expanded in the coming future
time for the betterment of the users as well as for the company. It is also specifying the software layout
and requirements which will be considered for the development of the Optus network service application
along with that it also states the primary focus of the application which is to allow the users to track their
mobile data and provide them with online recharge facility accompanied with cybersecurity.
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Contents
1. Executive Summary.....................................................................................................................4
2. Background..................................................................................................................................7
3. Proposed Solution........................................................................................................................7
4. Cost Analysis...............................................................................................................................9
5. Strategic Alignment...................................................................................................................11
6. Value Proposition......................................................................................................................13
7. Project Management and Control..............................................................................................14
8. Infrastructure Requirements......................................................................................................15
9. Software Design, development methodologies, and testing strategies......................................16
10. Internationalization..................................................................................................................17
11. Social Media............................................................................................................................19
12. Risk Management....................................................................................................................19
13. Integration and Deployment....................................................................................................21
14. User acceptance and Change Management.............................................................................22
15. Maintenance.............................................................................................................................23
16. Future Opportunities and enhancements.................................................................................23
17. Conclusion and Recommendations..........................................................................................23
References......................................................................................................................................25
Appendix........................................................................................................................................27
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List of Figures
Figure 1: Proposed Mobile Networking App- Screen 1..................................................................9
Figure 2: Time frame of developing an application......................................................................14
Figure 3: Process for application development.............................................................................17
Figure 4: Success factors...............................................................................................................22
List of Tables
Table 1: Detailing objective, goals and success factors................................................................12
Table 2: Communication and risk assessment table......................................................................19
Table 3: Risk Matrix......................................................................................................................20
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2. Background
This report is the business case report which is prepared by the CIO (Chief Information Officer) which is
based on the mobile application that can be used for the mobile network-based functions by providing the
better services to the customers by replacing the current mobile network practices which consist of the
issues or problems. This mobile application is developed with the aim to provide better network services
to the users like providing the services of recharge by using the mobile application, tracking the usage of
data in the mobile network and also allowing the mobile application to track the recharge status which
will be quite helpful for the network users to track about their data usage.
It has been researched that many of the mobile network users are facing the problem of data tracking and
recharge for which they either have to contact customer care or have to visit the mobile network store
location to get the status of their mobile network but this Optus Mobile Service application aims to
remove all these limitations by introducing the application which is capable of providing efficient
services for the customers in the region of Australia. This application is also featured to provide cyber
security with the 4G plus network with all the other emerging technologies. It is helpful in following up
the daily operations and activities of the stores along with the skilled team which is ready to serve the
customer queries.
The proposal to introduce the mobile network servicing application by replacing the current networking
system is proposed by the manager of the mobile services company. The proposal for the same has been
evaluated by CIO (Chief Information Officer) and it was also concluded that this project will be quite
beneficial as it will be helpful in improving the functions of the mobile services and it also considered to
be cost-effective.
3. Proposed Solution
The above section is detailing the problems or the limitations which is being faced by the customers in the
current networking services of mobiles. The most important issue is of convenience and tracking the
recharge status along with providing cyber security while using the 4G plus network. Introducing the
Optus Service application will be a good solution as it will be helpful in providing better mobile
networking services in the mobile phones of the users where user can easily track the information related
their network by using this mobile networking application (Celli et al. 2018).
It will be helpful in improving the communication among the users and the service providers because
with the help of this application consumers will be provided with the customer care facility where the
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interaction between the users and the service providers can be done easily. Apart from that this
application is focusing on the providing cyber security from the threats and attacks which come along
with the 4G plus network and the users can safely transfer and share their network by using the mobile
application. Its main feature of tracking will be quite attractive for the users as users can be well informed
in advance about their data usage and can also track their data usage and other data related queries
anytime and anywhere with the help of this application. Also, it allows the user to initiate their recharge
while using this application by making an online payment and enjoy using mobile networking services.
There are many users within the company which is using this application to make sure that application is
providing the desired results which are expected.
The table which is detailed below is listing out the advantages of the proposed mobile application and
how this application has affected the multiple works flows related to business operations:
Benefits Provided by Application Processes and workflows affected by the
application
Improving the mobile networking services Central mobile system networking
Improved communication Sharing of confidential data and information
Tracking the network system Networking system
Tracking the recharge status Scheduling of the mobile networking system
Improved mobile network Network coordination
Providing cybersecurity from cyber attacks and
threats
Process of data security
Improved interaction Access to consumers problems
Resolving customer queries Process of administration
Providing IT support Integration of the mobile systems
This development of the new mobile application will be helpful in improving the productivity of the
mobile networking system and also it is considered to be cost-effective that will be helpful for the existing
the mobile networking systems and eliminate the problems faced by them. Also, it will be helpful in
providing security to the data which is attacked by the cyber-attacks.
The section detailed below is detailing the details related to the proposed solution and this solution will be
helpful for Optus Mobile the network industry. Also, it is detailing the process that how this application
will be implemented.
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Figure 1: Proposed Mobile Networking App- Screen 1
4. Cost Analysis
The table drawn below is listing about the cost estimation which will be required for the development and
implementation of this mobile network application. The estimation of the cost has been done on the
following basis:
 Multi-lingual
 Compatibility with IOS and Android platform
 Signing in with multi-factor
 Developing in-house
 Developing custom interface but keeping the application not complex technically
 Integration along with current mobile network organization and the network system
 Development of application on the basis of the wireframe design
The complete cost of the application can be estimated as the AUD768M, along with the ongoing cost of at
least AUD22M. The payback period for the capital invested in developing the application can be
assumed about the half year which will be recovering the cost which is being invested by the Optus
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Service Provider Company. The detailed analysis of the cost is given in the table below which is also
specifying the geographical areas which are mentioned in Appendix 1 below.
Cost Analysis
Year
2019 2020 2021 2022 2023 TOTAL
Project Benefits - Anticipated
Direct 0
Optus Staff workers $
521.00
$
630.00
$
702.00
$
806.00
$
905.00
$
3,564.00
In house development team 630 $
720.00
$
801.00
$
900.00
$
1,025.00
$
4,076.00
$
-
$
-
Direct Benefits $
1,151.00
$
1,350.00
$
1,503.00
$
1,706.00
$
1,930.00
$
7,640.00
Indirect 0
Optus Customers $
182.00
$
256.00
$
364.00
$
452.00
$
555.00
$
1,809.00
Application purchasing $
150.00
$
268.00
$
304.00
$
425.00
$
501.00
$
1,648.00
$
-
TOTAL BENEFITS $
1,483.00
$
1,874.00
$
2,171.00
$
2,583.00
$
2,986.00
$
11,097.00
Project Costs
Software Pricing $
190.00
$
255.00
$
364.00
$
478.00
$
581.00
$
1,868.00
Android Studio $
40.00
$
50.00
$
60.00
$
70.00
$
80.00
$
300.00
Android Mobiles $
150.00
$
205.00
$
304.00
$
408.00
$
501.00
$
1,568.00
Software Maintenance /
Subscription
$
440.00
$
542.00
$
622.00
$
725.00
$
875.00
$
3,204.00
Anrdoid $
120.00
$
222.00
$
302.00
$
405.00
$
555.00
$
1,604.00
iOS $
20.00
$
20.00
$
20.00
$
20.00
$
20.00
$
100.00
Integration software $
300.00
$
300.00
$
300.00
$
300.00
$
300.00
$
1,500.00
Services Implementation $
500.00
$
500.00
$
500.00
$
500.00
$
500.00
$
2,500.00
Integration of software $
200.00
$
200.00
$
200.00
$
200.00
$
200.00
$
1,000.00
installation of hardware $
300.00
$
300.00
$
300.00
$
300.00
$
300.00
$
1,500.00
Services Maintenenace / Upgrades $
35.00
$
60.00
$
100.00
$
120.00
$
133.00
$
448.00
Optus software $
12.00
$
20.00
$
35.00
$
45.00
$
51.00
$
163.00
Optus Hardware $
11.00
$
20.00
$
35.00
$
45.00
$
52.00
$
163.00
Integration services $ $ $ $ $ $
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12.00 20.00 30.00 30.00 30.00 122.00
Infrastructure Purchase $
202.00
$
206.00
$
201.00
$
202.00
$
202.00
$
1,013.00
$
-
Hardware $
150.00
$
150.00
$
150.00
$
150.00
$
150.00
$
750.00
Software $
52.00
$
56.00
$
51.00
$
52.00
$
52.00
$
263.00
Infrastructure Maintenance $
63.00
$
63.00
$
63.00
$
63.00
$
65.00
$
317.00
$
-
Optus Hardware $
40.00
$
40.00
$
40.00
$
40.00
$
42.00
$
202.00
Optus Software $
15.00
$
15.00
$
15.00
$
15.00
$
15.00
$
75.00
other services associated with Optus $
8.00
$
8.00
$
8.00
$
8.00
$
8.00
$
40.00
TOTAL $
1,430.00
$
1,626.00
$
1,850.00
$
2,088.00
$
2,356.00
$
9,350.00
GST $
143.00
$
162.60
$
185.00
$
208.80
$
235.60
$
935.00
TOTAL COSTS $
1,573.00
$
1,788.60
$
2,035.00
$
2,296.80
$
2,591.60
$
10,285.00
Net Present Value
Total project benefits $
1,483.00
$
1,874.00
$
2,171.00
$
2,583.00
$
2,986.00
$
11,097.00
Total project costs -$
1,573.00
-$
1,788.60
-$
2,035.00
-$
2,296.80
-$
2,591.60
-$
10,285.00
Net cash flows -$
90.00
$
85.40
$
136.00
$
286.20
$
394.40
$
812.00
NPV years 1-5 $480.53
Internal Rate of Return
IRR years 1-5 142.26%
5. Strategic Alignment
The Optus Service Provider is working with the motive to provide quality services to its customers and
solving the issues or problems faced by the user using the company network. The strength of the company
is proper management of the network and the organization along with keeping the staff employed
completely engaged to provide better networking facility. All this aim is majorly being focused by the
management of the project which is responsible for maintaining the link among the implementation of
strategy and process of the project management. It is stated that it is really important that organization is
aligned all together for the successful development of the application and it will be helpful for the
organization to retain better position so that all the goals are achieved successfully (Bhatti et al. 2017).
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The strategic objective of Optus networking service is to make sure that the relationship between the
employees and the organization is well maintained by delivering the high outputs which can make the
consumers and end-user satisfied and happy. It is the prime focus of the company to provide the
consumers with the high-quality mobile network and other network related facilities easily so that they
don’t have to face any kind of problem and enjoy high-speed network with good quality and tracking
system. Also, it aims to successfully provide a valuable outcome to all the shareholders who are sharing
the value. Currently, the organization is facing the problem of the tracking system and online recharge
system which is burdening the staff routines of the employees. So, this project is developed with the
motive to improve the satisfaction of the staff and improvise the network quality so that end users can be
satisfied. Also, in terms of monetary value, this project is aiming to replace the current system which is
quite costly.
The table detailed below is listing out the alignment of the project along with the strategic objectives:
Table 1: Detailing objective, goals and success factors
Corporate Objectives The goal of the project Success Factors of the project
Relation among the
network providers and
employees
 Supporting employees with
better interaction facilities with
the end users.
 Aligning with a better
corporate culture of Optus
Service Provider
 Improved employee satisfaction.
 High-quality services to end users.
 Reduction in administrative work
pressure.
Delivering high-quality
network for the end
users
 Improvement in network
quality.
 Improving the level of
communication with the end
users.
 Providing data tracking
system.
 Superior 4G plus network.
 Increasing customer satisfaction.
Maintaining the security
level
 Securing sensitive and private
information.
 Maintaining authentication.
 Safety and security to
confidential information stored
 Reducing network failures.
 Availability of 24/7 customer
services.
 Improved security level from
various cyber attacks.
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