MGMT20132: Innovation Strategies in Sustainable Business (Semester 1)

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Unit Name and Number: MGMT20132 Innovation and Sustainable Business Development
Assessment number:
Name of the student:
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Business name:

Executive Summary
Innovation is an essential process in an organization so that business can ascertain the relevant
future outcome. Trends in innovations are getting expand which enable and support the business
to grow properly. Oracle Corporation is a famous company which assists clients to maintain their
marketing database software properly. Oracle is launching a cloud engineering system so that
their clients can facilitate data at one place. They are working on a design thinking process to
maintain experiment and empathy and minimize the problems with creative solutions. Thus, a
business can get a competitive advantage with innovation and trend. Moreover, the business
canvas model has supported the business to assess their potential to stand out in a keenly
competitive market place.

Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Discussion........................................................................................................................................5
Selection of business impacted by advances of design thinking.................................................5
Introduction about selected organization and innovation trend...................................................5
Evaluation of different concepts and their relationship...............................................................6
Describe how the creation of an innovation strategy ensures strategic alignment within
organizations and why it is important..........................................................................................8
Impact of the selected innovation trend on the selected organization by using business canvas
model...........................................................................................................................................9
Recommend how the organization's innovation strategy best responds to the innovation trend.
...................................................................................................................................................10
Recommend how the organization best ensures strategic alignment to address the innovation
trend...........................................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

Introduction
For a successful organization, management is using new process and ideas so that they can
facilitate innovation at the workplace. For a successful enterprise, management always seeks new
ideation so that business can get better opportunities. Innovation strategy is helpful to draw a
better future so that the company can sustain at the keen competitive world. For this project,
innovation strategy will be discussed for sustainable business in the context of Oracle
Corporation. They are going to make a more efficient cloud system which can be accessed by
their clients from home without so many restrictions. The overall focus will be defined and
facilitate the relationship between organization environment with different other factors of
innovation like a trend, strategy, value creation, etc. A business canvas model will be presented
the potential of a business with certain recommendations which need improvisation in the firm
for the design thinking process.

Discussion
Selection of business impacted by advances of design thinking
Design thinking refers to the methodology which enables in identifying solutions for different
considerable problems. It refers to innovative thinking so that association can manage their
process and flow of work efficiently. It mainly constitutes two pillars empathy and experiment to
define some relevant solutions of the major problems (Liedtka, 2018, July). Many business firms
and managers are focusing on this frame so that they can enhance the clientele base and their
satisfaction level as well. Oracle Corporation is a famous software development company of
USA. The company is best known for its software with some database management system, etc.
Thus, Oracle has provides some aspects to banking companies so that their customers can easily
transfer money at international level.
From the perspective on Liedtka (2018), design thinking philosophy is useful for a business to
decide one inventive plan to determine solutions of problems. This sort of thinking give different
new chances to business to maintain their customers and envision needs abilities and potential.
Hence, design thinking is essential to understand by business managers so that they can depict
some benefits and advantages in future consideration (Reypens, et. al., 2016).
Introduction about selected organization and innovation trend
Oracle is a famous American multinational corporation in the world which provide all sort of
database software and technology, cloud engineering system and enterprise software. During
2018, Oracle becomes of the third largest software company in terms of revenue. It was founded
in the year 1977 and cover all major areas of the world for further commencement of operations.
There are more than 140000 employees are working in Oracle worldwide which further
contributes to the profit generation ability of a company.
The innovation trend which leads to drawing by Oracle is a cloud system for banks so that they
can integrate functions. Oracle provides a cloud system which further facilitates customers to
transfer the fund even without internet facility. This seamless services of cloud will be going to

enhance their base of clients. This innovation trend is helpful for the company to strengthen its
wide banking clients.
Evaluation of different concepts and their relationship
Business needs more effective focus and consideration so that they can sustain in a keen
competitive world. An organization is required to focus on all units so that association can grab
relevant outcome in the future (Rajapathirana and Hui, 2018). Different factors which need to
ascertain while facilitating innovative idea include organization environment, strategy about
innovation, the trend of the innovation, value creation of the innovation. Thus, a clear linkage is
required to analyze all of these factors so that business can get an efficient return (Alexiev, et.
al., 2016). A proper design thinking is required in such a stage so that business become
successful and competitive different from others. Oracle will be going to provide an integrated
cloud system for their banking clients so that they can further provide assistance in the delivery
of services for ease of payment transfer etc. Hence, such software can be developed with the
corporation of every single unit in Oracle as well as draw proper evaluation of each concept
properly. The evaluation and relationship between such factors lead to discuss as follow in the
context of innovation strategy for Oracle:
Elements Evaluation Relationship
Organization environment This is identified as an internal
aspect of a business.
Management of Oracle needs to
align their operations together
and maintain a healthy
environment so that business can
implement new innovation
properly.
The factors which are
described in the
context of Oracle
related to each other.
Each element is linked
with each other so that
business can become
successful and
implement the
innovation at theInnovation trend Trends are the latest aspects

which lead to assess with a
business. Innovation trends refer
to the new and latest technology
utilization for the success of a
business. Oracle will be going to
launch and implement a trend of
innovation of cloud integration
system. This system provides a
different experience to bank
clients where users can easily
transfer money internationally
without additional charges and
without internet.
market place. The
environment includes
the perspective of
employees which need
to be positive for every
innovation. This will
be going to help in
implement of trend and
better execution of
strategy and plan in
Oracle. Moreover, it
will be supported
Oracle to boost their
ability to define
innovation properly
and proclaim some
positive value for their
users. Thus, Oracle has
found that their all
aspects need to be
linked with one other
so that business can get
the efficient outcome
and resolve problems
of customers.
Innovation strategy The strategy is a plan or
framework which make every
firm successful. Innovation
strategy is identified as a
framework which supports a new
idea to launch into the market.
Oracle will be directed a plan so
that they can implement such a
cloud system at the market place
and make it popular.
Innovation value capture One of the factors on which
business need to focus on is
innovation value capture. It is
required for a business to
evaluate the value which

captures by innovation for the
market place. Oracle is identified
that such innovation boosts
banking process so that every
individual start use it. It mainly
supports such rural areas where
internet speed is slow.
Innovation capabilities The ability of a business is
required for success. The most
essential factor is the assessment
of innovation capabilities of a
business so that the organization
can sustain at the market place.
Oracle is required to determine
their innovation capability so
that they can facilitate cloud
system properly and it works
without internet as well.
Describe how the creation of an innovation strategy ensures strategic alignment within
organizations and why it is important.
Strategies are essential and core part of a business so that management can grab positive
outcome and accomplish the task properly. Innovation strategy is related with execution of
ideation so that business can resolve their client’s problems with effective solutions. Thus,
innovation strategy is helpful in the success and growth of a business for a longer duration.
Strategic alignment is a part of the innovation strategy where both these factors are related to
each other (Li, et. al., 2016). It is helpful to maintain consistency in the work which further

facilitates business to accomplish desired goals and targets. Oracle is required to understand that
innovation strategy helps the strategic alignment of a business with its importance for a business.
Oracle wants to implement a system which transfers fund even without internet. This software is
developing for banks so that they can integrate functions on the cloud and maintain the security
of users:
Element Description Importance
Culture development One of the most essential
thing which enable the
creation of innovation
strategy is cultural
development. It is really
essential for Oracle to
develop a supportive culture
so that each unit brings
together for the development
of such software.
It is important for Oracle to
develop a supportive culture
in the workplace. This will
result in an effective
valuation of innovation. All
team works together like
marketing research about
such software, R&D to
develop this software on
assessed information.
Evaluation of factors Different factors and
elements are required to
understand by a business for
its ultimate success. Trust,
communication are two major
pillars of every effective
strategy implementation. In
strategic alignment, all
employees of Oracle need to
trust each other and maintain
appropriate communication
with one other to manage
Trust and communication are
helpful for Oracle to maintain
transparency in the
workplace. This will be going
to aid in the creation of an
innovation strategy and align
it with the strategic process.
Hence, such aspects
relationship with one other
enables Oracle to develop
such software and enhance

changes. their sales and gains.
Impact of the selected innovation trend on the selected organization by using the business
canvas model
(Figure: Business Model Canvas of Oracle)
(Sources: By Author)
Business canvas model of Oracle has presented that they have good relation with famous IT
firms, banking institutes, etc. The key activities or Oracle is to resolve problems encounter in
software and provide innovative ideas to integrate the entire system. Their cost structure presents
operation cost and another cost which include server cost, connectors cost, license and support
Key partners:
Government
TCS
ANZ Bank
Staff
Key activities:
Platform
network
Problem-solving
with Iaas etc.
Valuable
proposition:
Solution for
different
problems
Software for
integration
of business
Customer
relationship:
Customer
acquisition
Boosting sales
Customer
segmentation:
Mainly focus
on every IT
business or
some big firms,
banks, etc.
Key resources:
Sales force,
support teams
Oracle
Enterprise
architect
Channels:
Big data services
Premier support
My Oracle
Support
Cost structure:
Operation cost: License and support
services
Server cost, Switches cost.
Revenue stream:
Licensing for big data connector
Big data appliances X4 and 2 Full Rack

service cost. They have not used the customer segmentation approach as their main users belong
to the IT sector or banking firms. Hence, this model has been indicated that Oracle can
implement new innovation effectively with supportive staff workforce which enhances sales of a
business.
Recommend how the organization's innovation strategy best responds to the innovation
trend.
Oracle can organize its innovation with the help of staff only. They need to assess staff potential
first and then assess customers. Thus, with a clear assessment of clients and staff potential,
Oracle Corporation become able to organize its innovations properly. This process will be going
to help in the success of a firm.
Oracle can develop innovation capability in terms of the use of different product innovation, AI
technique, etc. It will be supported to enhance the potential of a business so that they can
enhance the level of performance and boost sales.
It is pursuing cloud system, enterprise system for their users to enhance their level of operations
and enable them to manage work of operations. They can provide some effective value from its
innovation with determining benefits to users. Moreover, they need to focus on the environment
as well to protect it from carbon footprints.
Recommend how the organization best ensures strategic alignment to address the
innovation trend
The major recommendations for Oracle are proposed as follow:
 Give training and assistance to associates for developing a competitive edge.
 Produce software which can be assessed from any place so that fund leads to transfer
from any location.
Conclusion
From the above report, it has been analyzed that design thinking work as the essence for a
business. Design thinking has recognized possible solutions for the issues with the goal of

increment in business sales. Different factors are linked with each other include environment of
business, innovation strategy, trend, capability and capturing of value. Management has
developed a business canvas model to ascertain various innovation potential and opportunities.