Oracle Energy Solution: Comprehensive Business Development Proposal

This business proposal outlines a plan for Oracle Energy Solution (OES) to establish a solar panel manufacturing plant in Saudi Arabia, capitalizing on the growing demand for renewable energy. The proposal includes a detailed market analysis, feasibility study, and business plan, with a focus on understanding consumer needs and government support. It examines the business concept, feasibility research, and business model, including a business model canvas, to assess the financial viability and competitiveness of the venture. The marketing and sales plans, personnel plan, and financial summary are presented, along with risk management strategies and critical success factors. The report emphasizes the potential for growth in the Saudi Arabian market and the importance of consumer relations and quality to ensure success. The proposal highlights the opportunity to leverage government incentives and the low market competition to establish a profitable solar panel business, catering to both household and international market demands. The study also analyzes the energy industry and the rationale behind choosing this topic, as well as the approach chosen for designing and structuring the report.

Business Development Proposal
Oracle Energy Solution

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................2
1.1 Business opportunity rationale.........................................................................................2
1.2 Rationale for this topic chosen.........................................................................................3
1.3 Approach chosen for designing and structuring of report................................................4
1.4 Relevant models and use of evidence sources..................................................................4
1.5 Time-scale for achievement.............................................................................................5
1.6 Structure of the report.......................................................................................................6
CHAPTER 2: CONCEPT OF BUSINESS .....................................................................................8
2.1 Description of business concept.......................................................................................8
2.2 The Concept Statement.....................................................................................................9
2.3 The Window of opportunity...........................................................................................10
CHAPTER 3: FEASIBILITY RESEARCH..................................................................................11
3.1 The feasibility research plan...........................................................................................11
3.2 Primary and secondary data needs.................................................................................11
3.3 Research methodologies.................................................................................................12
3.4 Five key areas of feasibility research.............................................................................13
3.5 Results of the research in terms of ambition vs ability..................................................22
3.6 Emergent resource needs ...............................................................................................23
CHAPTER 4 THE BUSINESS MODEL .....................................................................................26
4.1 Introduction....................................................................................................................26
4.2 Elements of business models..........................................................................................27
4.2.1 Business model canvas...........................................................................................27
CHAPTER 5 THE BUSINESS PLAN .........................................................................................36
5.1 Overviews of the plan.....................................................................................................36
5.2 Products and service.......................................................................................................36
5.3 Marketing plan (500)......................................................................................................37
5.4 Plan of sales....................................................................................................................39
5.5 Proposed plan of action..................................................................................................39

5.6 Personnel plan................................................................................................................41
5.7 Financial Summary.........................................................................................................42
5.8 Statement of likely risk and the ways it can be managed ..............................................46
5.9 Critical factors for success .............................................................................................47
REFERENCES..............................................................................................................................49

EXECUTIVE SUMMARY
Sources of energy such as fuel and electricity are common and highly consumed sources.
In the present era with non renewable energy is rapidly emerging as the alternative to fossil fuels
within the market. Solar panels are considered to be the effective and well defined sources of
energy generation aspects in the market. Present business plan will be developed for Oracle
Energy Solution (OES) to establish a solar panel manufacturing plant in Saudi Arabia. The
organisation will focus on enhancing the energy supply in the market by offering a wide and
significant range of products within the economy. The business unit will set up a manufacturing
plant in Rihad to enhance the sales and growth aspects in the market.
The business plan focuses on significant aspects of the feasibility study of the business. it
develops a well defined understanding about the factors associated with products and features
associated with the same. The business plan has proposed to develop a market for solar panels in
the Saudi market where by an investment plan of 2500000 SAR is proposed. Moreover the study
evaluated that the business success demands a well defined aspect of consumer relations and
quality aspects to enhance trust and loyalty in the market. The market analysis revealed that
government intervention in the economy in high for the business which has developed an
insignificant aspect for the business growth and development aspect. OES will focus on taking
advantage of government support for expanding market to enhance sales. The risk within the
market was analysed to be low due to low market competition in the economy.
It can be evaluated from the study that solar energy source is considered as one of the
most effective market which has developed its demand among household market in Saudi Arabia
and thus enhances the economy of the country. However, it also impacts upon different sources
and thus creates a great impact upon growth factor within international market. Solar panels are
considered to be the effective and efficient sources of energy generation so that it can be utilized
within households so that energy consumption can be saved. Hence, solar energy sources assists
households in providing best support in terms of using renewable energy and thus save the power
consumption. Further, it has been assessed that there is great market for solar energy which
proves to be golden opportunity and attain desired success and growth.
Furthermore, OES helps firm to focus upon using different solar panels as they are in
high demand among the household consumers of target market. Also, company focuses upon
developing manufacturing plant in Rihad city in order to fulfil the needs and wants of consumers.
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Here, main focus of business is to determine and assess the energy requirements among
culturally diverse customers of Saudi Arabia and thus offers them energy efficient and cost
effective aspects of power. The mission of the business will be attain individual consumer needs
of consumers, offering them high quality products by successfully associating with employees,
suppliers and government of the country.
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CHAPTER 1: INTRODUCTION
1.1 Business opportunity rationale
Illustration 1: Solar panel implementation in household
(Source:The Sun's Energy. 2015)
Energy industry is facing challenges within the market due to contracting resources and
rising demand in the economy. Sources of energy such as fuel and electricity are common and
highly consumed. In the present era with non renewable energy is rapidly emerging as the
alternative to fossil fuels within the market. It has been analysed that these sources have huge
potential to grow and develop within the economy. Solar energy source is one of the significant
market which has developed significant demand in the economy. The impact of the same has
created a wide and well developed growth measures in the global market. It has been analysed
that solar energy market has the golden opportunity for growth and development in the present
market. It has helped the companies in creating a well defined impact on demand and supply
aspects in the country. The above figure represents the installation of solar panels in the
household which works as a significant energy substitute for daily operations.
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Solar panels are considered to be the effective and well defined sources of energy
generation aspects in the market. Companies are continuously developing and designing the new
and developed models of solar panels to create and achieve demands within the market. Saudi
Arabia is one of the significant market for the proposed plan. The government is developing high
interest in enhancing the solar energy sector within the market. Considering the above factors
present business proposal for Oracle Energy Solution (OES) has been designed and developed
to establish a solar panel manufacturing plant and market in Saudi Arabia. As per the researches
the stated country has wide scope of development and is developing high demand for solar
panels. Moreover, the overall growth aspects for the proposed product is high in Saudi Arabia as
government is developing effective infrastructure for the renewable energy industry thus Solar
panel manufacturing will be a successful business opportunity in the country.
1.2 Rationale for this topic chosen
The analysis of energy industry revealed that the scope of the segment growth and
development is high and effective in the nation. It was evaluated that countries are seeking
alternatives for fossil fuel to enhance the growth and development aspects. Solar panel models in
the current era are developing at an effective rate. Solar power is an increasing market due to low
cost association and environmental aspects associated with the business. The present topic will
develop an extensive and in-depth analysis related to market demand and growth associated with
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Illustration 2: Working process of solar panel
(Source:Solar Mounting Systems 101, 2015)

the selected product. It has been evaluated that wide number of projects have been undertaken on
the selected aspect. Government and organisations are handling the projects in an effective
manner. The topic thus have been selected to develop an in-depth understanding about the topic
and analyse the opportunity associated with the proposed products. Solar panels are developing
market all over the globe. Business proposal on this topic will help in developing an extensive
understanding about the same.
1.3 Approach chosen for designing and structuring of report
The present study will undertake a detailed an extensive study regarding solar panel
manufacturing and installation in residential aspects for the study. The research will be carried
out on the exploratory approach which will help in analysing the concept, methods and analysis
of solar energy and its demand in the overall market. This approach will be effective for
understanding the information analysed and to seek the effective gap within the market to
establish the proposed product. Exploratory approach will help Oracle Energy Solutions (OES)
to understand the customer requirements and demands in the market. It will be identify that how
the company can produce the sustainable net cash flow and profit. Secondary research analysis
will be carried out to identify the significant information for the study.
1.4 Relevant models and use of evidence sources
OES is developing a feasible study to start up a new development project within the
market. Relevant concepts and models will be analysed and evaluated for the overall analysis.
The list of concepts and models applied in the study are effectively discussed henceforth.
 Timescale
 The Statement of concept
 Value Added Analysis
 Target market evaluation
 Feasibility of the research
 Gap analysis
 Segmentation analysis
 Value propositions
 Behaviour of buyers
 Start-up capital
 Working capital
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 Cash flow
 Break even analysis
 Marketing plan
 Assessment of risk
 Sustainability of business
 Statements of Finances+
1.5 Time-scale for achievement
The overall analysis will be undertaken as per the scheduled time frame and in a
structured manner. This will help in developing effective and well defined results for the
organisation. This aspect for the study will help in ensuring the well defined structure and
activity schedule to carry out the business plan for the proposed product.
Table 1: Time scale for Business plan
No. Tasks Duration in
weeks
Dependency
1 Conducting Market and Feasibility Analysis 3 -
2 Arrangement of funds 2 2
Selecting and finalizing the location 3 2
4 Appointing Employees 2 3
5 Buying essential equipment’s and tools 1 4
6 Installing the machines and tools 3 3
7 Marketing activities 2 5
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1.6 Structure of the report
The overall analysis of the study focuses on creating a detailed evaluating of research
structure. The report will analyse different aspects which the organisation will carry out to
conduct a detailed analysis of the study. The business development proposal consists of the
following chapters: Chapter 1 Introduction: This chapter of the study will develop an overview of the overall
study. This section of the study will develop a synopsis of the business plan and aspects
related to the same. This chapter will introduce the product idea, its relative market, and
significance of the study as well. It also provides a detailed analysis about different
models and frameworks which will be applied in the study to attain business objectives. Chapter 2 Business concept: This aspect of the study will analyse the detailed planning
about the business concept. It will examine the product features demanded in the country
the target market for the product and the value that the product will provide to its
potential buyers. Thus, it develops a well defined understanding about the factors
associated with products and features associated with the same.
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 Chapter 3 Feasibility Research: This chapter of the study will analyse the methodology
aspects of the analysis. The data collection aspects and research analysis will be
investigated in the section mentioned. It will help in developing a detailed planning about
five major areas of feasibility research. Chapter 4 The Business Model: This section of the study is one of the significant and
most crucial part of the study. The chapter will evaluate the financial viability and
competitiveness within the market. This section will critically determine the
sustainability and growth aspects of the venture.
 Chapter 5 The Business Plan: This is the last and most effective section of the analysis
which will focus on analysing the overall study and will analyse the feasibility of the
study to generate effective and well defined results for the business.
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CHAPTER 2: CONCEPT OF BUSINESS
2.1 Description of business concept
This section discusses that energy industry possess huge growth and success in the
market due to raising demand among consumers. However, main issues faced by such business is
increasing imbalance for resources contracting supply and rising demand for fuel and gas within
economy. It involves wide range of sources such as fuel and electricity that are common and
highly consumed by every sector of the country. Consumers are focusing upon more renewable
energy in comparison of using fossil fuels which is non-renewable sources. Also, the mentioned
resources which are cheaper as compared to fossil fuels that are high priced. Hence, renewable
energy sources possess huge potential to grow and develop within the economy. Solar energy
consumption is increasing among household in day to day lives which helps them to save the
cost of electricity and other energy sources. Therefore, solar energy source is one of the crucial
market that has developed its demand within the economy. However, it impacts upon the sources
and creates a wide and well developed growth measures within the global market. Solar energy
sources also helps in providing best support to consumers in the form of saving renewable
energy and thus using solar panels to absorb the sun rays and utilize for household purposes.
However, solar energy market has developed golden opportunity for current market growth and
success. It also assists several companies to create a wide market in order to fulfil the demand
and supply aspects within the nation. Solar panels are considered to be the effective and efficient
sources of energy generation so that it can be utilized within households so that energy
consumption can be saved.
There are different companies which are regularly working in the field of solar panels in
regard to develop and design different innovative models of solar panels to fulfil the needs of
Saudi Arabia target market. Here, government of the country is focusing upon enhancing the use
of solar energy sector within market. Oracle Energy Solution aims to design and develop
innovative solar energy panel so that they can set up their manufacturing plan in Riyadh, Saudi
Arabia. It has high population as well as developed by all means. A 200 KW rooftop installation
is planned to establish in Riyadh which is expected to generate 330 Mwh/year. It can be
evaluated that country possess significant scope of development and also possess huge demand
in relation to set up solar panels to utilising renewable energy sources. Hence, the proposed plan
for setting solar panels in Saudi Arabia requires huge infrastructure for the renewable energy
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