Oral-B Marketing Mix: Product, Pricing, Place, and Promotion Analysis

This report provides a comprehensive analysis of Oral-B's marketing strategies. It begins with an overview of the Oral-B brand, its history, and its positioning as a leading oral hygiene product. The report then delves into Oral-B's marketing mix, examining its product portfolio, pricing strategy, distribution network, and promotional activities. A significant portion of the report is dedicated to identifying and understanding Oral-B's target market, including its demographics and consumer behavior. The analysis extends to recent marketing campaigns, showcasing how Oral-B has adapted its strategies over time. The report also explores Oral-B's Integrated Marketing Communication (IMC) plan, detailing its use of advertising, sales promotion, direct marketing, personal selling, and public relations. The conclusion summarizes the key findings and reflects on the brand's success in the competitive oral care market. The report is supported by various references to academic and industry sources.

About Oral-B:
Oral-B is an oral hygiene brand from Proctor & Gamble. Oral-B is situated as a Dentist's
Choice of Toothbrush. Oral-B is set as the Dentist's choice of Toothbrush. The brand uses
the tagline " The brand more dentists use themselves around the world". It was first
begun by Dr. Robert W. Hutson in 1950 as the Hutson toothbrush. Since at that point it
has been obtained by the number of companies like Gillette and presently Proctor and
Gamble claim this brand. Oral-B brand incorporates a wide extend of item portfolio like
manual and electric toothbrushes, battery-powered toothbrushes, floss, toothpaste, and
mouthwash. It has an item for all age groups of individuals.
The World's no.1 dentist-recommended toothbrush brand, Oral-B was founded by a
dentist, and every product is designed with dentists (oralb.uk, n.d.)
Oral-B Marketing Strategy:
Marketing is the activity, set of institutions, and forms for making, communicating,
delivering, and exchanging offerings that have esteem for customers, clients, partners,
and society at large (Philip kotler & Gary Armstrong, n.d.)Oral-B is an American brand
of oral hygiene items, counting toothpaste, toothbrushes (electric, battery and manual
variations), floss, replacement brush heads, irrigators, kids’ toothbrushes, and
mouthwashes of its marketing mix product portfolio (MBA Skool Team, April 19, 2020).
Marketing Mix of Oral-B examinations the brand/company which covers 4Ps (Product,
Price, Place, Promotion) and clarifies the Oral-B marketing methodology. Oral-B is the
around-the-world pioneer within the over $5 billion brushings advertise.
Oral-B Target Market:
A target market will decide how you promote, plan, and bundle your items as well as
what sort of representatives you're searching for to coordinate your company’s outlook.
With that in intellect, Oral-B’s target market is for the foremost portion is anybody that
needs great verbal wellbeing care. But to be more particular it’s too for the next age
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bunch around 18+ since these toothbrushes might get exceptionally costly ( Oral-B
Analysis., November 2018).
Value Proposition of Model of Oral-B:
Market value of Oral-B brands are such that nearly all the age categories within the
nation either doing occupations, trade or instruction lean toward to utilize Oral-B
toothbrushes as the quality is exceptionally tall and the cost rate is sensible for a client
plans to purchase a toothbrush. Too, the toothbrush is exceptionally alluring in looks and
stylish.
 Value
Experience of
Oral-B
Coordinate involvement of the customers who buy the
brands. The satisfaction that they get counting me as a
client is monstrous.
 Description of
Oral-B
Clean hard-to-reach locales to supply benefits for
a total cleaning, to refreshing breath conjointly
brightening teeth whereas advertising you the
included control of extraordinarily outlined grasps
accessible in cool unused colours.
 Benefits of
Oral-B
Benefits of Oral-B incorporates of teeth, refreshing
of breaths, fetched successful and individual
satisfaction for the client.
 Differentiation
of Oral-B
Differentiation of Oral-B is that the customer
really feels satisfied after using the Oral-B
toothbrush as it enhances the beauty of your teeth,
freshens the mouth, remove the dirt and other
particles in the teeth completely.
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The Recent Campaigns of Oral-B:
Sl.
No.
Campaigns Date Source
1 Oral-B launches television ad campaign
for iO
27th August
2020
The Journal of The
British Association
Of Dental Nurses
2 Channel 4 teams up with Oral-B in
youth-targeting campaign
September 12,
2019
Campaigns.com
3 Oral-B announces the launch of its oral
health initiative
By Joshua
Hughes -
October 21,
2020
World Branding
Forum
4 Sociowash bags the creative mandate for
Oral-B
Aug 12, 2020 Social Samosa
5 Crest and Oral-B Campaign to Give
Away Electric Toothbrushes
Dentistry
Today
Dentistry Today
Oral-B Product Strategy:
A portion of the Procter & Gamble Company, the main product of Oral-B is
toothbrushes. The brand incorporates manual and electric toothbrushes for children and
grown-ups, verbal irrigators, and interdental items, such as dental floss (About Oral-B,
n.d.). Oral-B toothbrushes' physical attributes are distinction and precision, which are
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considered superior quality by its customers. Further its electromagnet has aspects that
have given increased competitive advantages over ordinary tooth brushes. And auxiliary
functions of Oral-B toothbrushes suit the customer needs and bring convenience, which is
a mixture of value and quality (Oral-B Electronic Toothbrush Marketing Plan Essay, May
13th, 2020). They have extraordinarily planned items for kids taking care of their touchy
teeth. Inside the kids’ run, they have partitioned the items for each age gather (KIDS
PRODUCTS (STRONG TEETH MAKE STRONG KIDS), n.d.). For electric brushes,
they too create the replacement brushes. Oral-B has begun utilizing pointer which tells us
when you ought to alter your toothbrush. Inside each variation, they have different
models depending on different sorts of bristles.
Oral-B Pricing Strategy:
Oral-B designed their pricing policy keeping in their mind the middle and upper-class
consumers who are looking for innovative and qualitative products. They are seeking a
change from the traditional items in the marketplace. As a part of Proctor & Gamble, the
products of Oral-B can be found in all the countries (Proctor & Gamble, n.d.). Oral-B sets
different price ranges for different consumers according to their income ranges. Oral-B
has adopted the skimming pricing policy ( Hitesh Bhasin, March 19, 2019). When a firm
uses an item estimating technique by charging the highest initial price that clients will
pay and after that brings down it over time is called skimming pricing policy (ADAM
HAYES ,DAVID KINDNESS, March23, 2021).
Oral-B Place & Distribution Strategy:
Oral-B incorporates a sturdy distribution network as a result of it gets the like its parent
company’s distribution network. It is easily available in most countries in several outlets
like the hypermarket, supermarket, grocery store, shopping centers, local stores, malls,
dentist's clinic, and medication shops. Oral-B too went advanced to form a sale from the
customer so that can purchase it from the online source. Oral-B utilizes all kinds of
strategies to advance its item (History & Marketing Strategies Of Oral B, n.d.). Its
employments the mainstream media for its advancement. Oral-B moreover provides
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dental care information and gives discounts and motivating forces on buy from on its site.
They too give dental practitioners free tests so that they can utilize them and support
them. Consequently, this concludes the promoting blend of Oral-B.
IMC Plan for Oral-B:
Integrated marketing communication (IMC) makes this marketing action additional
economical and effective since it depends on totally different communication ways and
customer touch focuses to deliver a reliable message in additional ways that and in
additional compelling ways. Oral-B which is broadly controlled by P&G, for its target
group of onlookers in the UK, has created a procedure of making inventive and different
sorts of toothbrushes for its group of onlookers.
Advertising: Oral-B has given its product promotion in daily papers, tv, and radio. It has driven
the individuals to have accepted within the brand conjointly motivated them to purchase the same
and be steadfast to the brand (Gandolfo Dominici, 2009). Oral-B for its electric toothbrush has
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executed very attractive taglines in its promoting campaign, just; like the electric-brush has more
developments, weight sensor, 3-D activity innovation, and an office to set a clock.
 Sales promotion: Sales promotion is a set of marketing advances pointed to fortify the
demand in specific items and increment brand awareness. Oral-B has picked up
considerably and gives data to the customers that lead them to purchase the item.
 Direct Marketing: Oral-B has adopted direct marketing to its clients through direct mail,
E-mail, and telemarketing. Through the mode of direct marketing, oral-B can reach its
conclusion clients specifically (MAYHEW, K. and ROSEWELL, B, 2009).
 Personal Selling: Oral-B uses its personal selling strategy to set the relationship with the
customers (Panfilova, A, 2015). The personal selling of Oral-B makes a difference them
to discover the correct and potential customers to purchase their electric toothbrushes and
other customer-oriented products. Oral-B in arranges to attain this, to begin with, makes
contact with the individual through any frame of communication mode (Aeron Davis,
2013).
 Public relation Activities: Oral-B for its public relations exercises offer assistance to
promote their brands through press discharges, by organizing a free dental check-up or
any social occasion, and by making open appurtenance (Ajit Sam&V. Joseph Paul Raj,
2015). Oral-B has coordinated a million-dollar campaign in arrange to empower its
customers approximately the benefits of having a premium electric toothbrush with them
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Reflective Report:
The Oral-B brand could be an around the world pioneer within the over £2.9 billion
brushing market. The portion of the Procter and Gamble Company since 2006, the Oral-B
brand incorporates manual and electric toothbrushes for children and grown-ups, oral
irrigators and verbal care centers, and interdental items, such as dental floss. Oral-B
toothbrushes are utilized by more dental specialists than any other brand around the
world ( "About Oral-B"., 2012-01-25). Oral-B points to illuminate the issue of oral care
disregard by people driving to bad breath. This influences individuals from the ages of 25
to 39 a long time, counting those who are fair beginning their careers or are within the
career schedule as of now. The procedure behind the choice of target gathering of people
gives them comfort, ease, moment delight, and quick choices to their hectic day-by-day,
active commitments. The opportunity that the company takes advantage of is the essential
age of consistent social networking among people and meeting people within the age
bracket of 25-39. As a result of this, they have spiked up the want for new breath as
compared to others, as such, the modern item includes a range of openings to be
delighted in. It is the as it were accessible innovation for shoppers who need to associate
with specialists, uncommon openings are accessible for android or iOS utilizing clients.
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