Effective Business Communication: An Essay on Oral Communication

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BUSN20017: EFFECTIVE BUSINESS
COMMUNICATION
Assessment Three: Individually Written Essay

In any organisation, a good communication process is key to successful management in the
company because of the proper circulation of information between the staff of the company.
Communication can be considered as the most important factor of any organisation because, by
the help of this, the company interacts with the customers, other clients, and companies. In the
following essay, the main focus will be on the oral communication skill which is the part of
verbal communication. The essay will discuss the communication and its importance, oral
communication, types of oral communication, the importance of oral communication at the
workplace and the business school. It will also discuss the advantages and disadvantages of oral
communication and the misalignments that may cause the variation in the result received from
the research. The thesis of this essay is to determine whether oral communication is prioritised in
the workplace and the business school or not. Now the main structure of the essay will start and
firstly, the communication is defined in the next section.
Communication can be defined as the process or method of transfer of information between the
two or more persons. There are many modes of communication which are used in an
organisation like verbal and non-verbal communication. The verbal communication is defined as
the process of sharing information by the use of words and the nonverbal communication is
sharing of information without words by using the only expression, gesture, and posture
(Sutiyatno, 2018). Oral communication is an important method of communication in the
organisation because it allows the sharing of information by speaking and delivering the
information to the audience by interacting with them. It is also one of the most effective methods
of communication as it includes the vocals or an aural way for communicating (Gomes & Yasin,
2016). Communication is considered the most important part because it helps in creating
coordination between the people who are working in the organisation. Also, communication
helps in making decisions for the company and implementing them with the help of the team
along with eliminating the fake information which is flowing in the organisation. Oral
communication is basically of three types, they are a presentation, conversation and listening to
anyone who is speaking. Oral communication may be one way or two way. The one-way
communication takes place in case of a presentation where a speaker delivers the message to the
audience for addressing them something. In this case, the person who is delivering a presentation
is the only speaker and the others are the audience. Listening is also a part of one way
communication in which the listeners or audience listen to the speaker very carefully. The other

remaining part of oral communication is the conversation part in which the people or person
share their views or information which each other and it comes under the two-way
communication. The oral communication is considered as an important part of communication
because if a person is an expert in these three parts of oral communication then it helps him in
growing in the organisation. Out of these three parts, listening is found to be the most important
in oral communication because a listener is considered as the connector when the information is
delivered by the speaker (Ediger, 2011). The next one which is also important in oral
communication is conversational communication that is used when the listeners cannot
understand the information shared by the speaker. Oral communication is important in any
organisation because it helps in training and educating the team so that their performance can be
improved and they can produce a better result for the organisation.
In business schools, oral communication is considered as an important factor because it allows in
further phases of life which will help them to manage their growth and success. But it is found
that out of the presentation, conversation and listening, the business schools are mostly focused
on presentational oral communication. It is also found that the students who are attending the
communication classes behave more professionally by dressing proper and decently when they
are going for any oral presentation. Communication is considered important for the business
schools because if the business students have good communication skills, there are more chances
to get more respect in the organisation and it also generates more chances of getting a job in the
market. By oral communication, the students of business schools found to be more active
listeners as compare to others. For better knowledge about the importance of oral communication
in the business school, the learning goals decided by the Association of Advanced Collegiate
School of Business for the students who are undergraduate was preferred. The focus was on
learning goals because they are the one which gives the detail about the mission of the school
and the priorities of the school for the development of professionalism in students. The
hierarchy of the business school about the communication and their preferences resulted that
many of the business schools are not even concerned about oral communication, they are giving
more priority to the written communication. The business schools which are giving importance
to oral communication are giving more priority to presentation then listening and conversing.
The least preference in oral communication is given to listening even if this is the most important
and necessary for the business students. Out of the 207, AACSB verified business schools in the

US, about 14% of them have don't any learning goals related to oral communication in their
school. Taking about other types of oral communication, the highest percentage in the oral
communication is given to presentational oral communication which was about 76% of the
business schools which prefer oral communication in their learning goals and the least
percentage is given to the listening oral communication which was 11%. The percentage of
conversational oral communication was 22% of the business schools (Brink & Costigan, 2015).
The presentational oral communication is considered important because it is assumed that if the
students have good oral presentational skills, then they may get a better opportunity by
expressing themselves in front of others.
The barriers which are making it difficult to develop good oral communication skills for a person
in an organisation can be personal, psychological and organisational. The psychological barriers
are the result of the emotions of a person, they can arise due to the lack of attention of the
listeners when the person who is presentation is speaking on a topic which is not understood by
him. The lack of trust on the other person and the prematurity is also an emotional barrier to oral
communication. The personal barriers in oral communication are generated because of the lack
of confidence and the refusal of the person to communicate with others. The lack of motivation
also comes under the personal barriers in oral communication (Dan, 2015). When the
organisation doesn’t allow its employees and management to put their views and share their
information with others then it comes under the organisational barriers. The policies of the
organisation, the status, and image of the organisation in the market, the structure of
organisational and related factors are the part of organisational barriers (Gray & Murray, 2011).
There are some other barriers like the unavailability of clear information which is not understood
by the presenter. Oral communication is advantageous in various ways like it is less expensive as
compared to the other communication methods and also it saves the time of the organisation. It
allows better understanding to the employees of the organisation and the level of transparency is
also high than the other communication methods. Oral communication helps in generating
motivation and energy between the team members of the organisation (Ann Vrchota, 2015). The
one who is using oral communication can change his perception which means it allows flexibility
to the user. The employees can know better about the morals and principles of the organisation in
a company. Along with all these advantages, oral communication has disadvantages too. The oral
communication cannot be used as a proof in the organisation which means the management or

the organisation cannot only depend on the oral communication, there is need of some other type
of method too to create a support for the organisation. Also, the communication processing in the
business is very formal so the use of only oral communication cannot b considered as authentic
for the business purpose. Oral communication is found to be less steady because of its flexibility
nature so there is need of a proper system to handle the oral communication that can manage the
data or information delivered during oral communication (Sterling et.al, 2016). When the
business or organisation is going through any legal work then oral communication cannot be
used as a proof which makes it one of the biggest disadvantages of oral communication. Time-
saving is the advantage of oral communication but sometimes it becomes the disadvantage when
the meetings or speeches extended to a long time.
The result of this research can have because of the misalignment in the data. The reasons behind
the misalignment in the results of the oral communicational skills are many. This study found
that oral communication is an essential factor for the business students in business schools
because it is the most preferred method of teaching in the schools too when they are taught by
the professors in the classrooms (Emanue, 2011). It is also one of the most popular methods of
communication which is in trend from many centuries when the kings and the leaders use this
method of communication to get the support and motivate their people. The other issue or
misalignment in the study of oral communication can be the unavailability of the proper
communicational theory which can prove the importance of communication skills and its need in
the business. The next reason which can be the cause of the improper results of the oral
communication is the willingness of the business to get certified from the AACSB which creates
a fake data that will affect the result of the research. These business schools just create a fake
image and fake data to mislead the AACSB board. A fake environment in the schools is created
to satisfy the norms and conditions of the AACSB. This research also showed that if the sellers
or the agent don't have good communication skills like oral communication then they are not
able to share their information with the customers and the clients because of which the
organisation may face the loss of customers and clients. There is a need for special training for
the employees and the workforce to present themselves in front of everyone in the market. If a
salesman is not able to clarify the specification about any product or services then it is a
drawback for his career and the business (DeIuliis, 2016).

It can be cleared stated after going through the various research papers and articles that oral
communication is a very essential part of every organisation as it will add business value to the
organisation and the employee engagement can be increased if the management of the
organisation become concerned about the training of their employees. For the management of an
organisation, it is recommended to use a communication process that can include all the
employees from the top to bottom who are in the structure of the organisation. The organisational
environment is also formed by the help of better communication so the focus on communication
should be more just like the other major activities in the organisation. Also, the research is
conducted only on the topic of oral communication and the discussion is on its three types of
communication so it is recommended if the area of research was broad then it will clarify many
other related issues too.

References
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the workplace and AACSB-accredited business programs aligned? Academy of
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 Ann Vrchota, D. (2015). A View of Oral Communication Activities in Food Science
From the Perspective of a Communication Researcher. Journal of Food Science
Education, 14(2), 36-47
 Emanuel, Richard. (2011). Critical concerns for oral communication education in the
United States and the United Kingdom. Forum on Public Policy: A Journal of the Oxford
Round Table, Forum on Public Policy: A Journal of the Oxford Round Table, Fall, 2011.
 Ediger, M. (2011). Oral Communication Across the Curriculum. Journal of Instructional
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 Gomes, C., & Yasin, M. (2016). Toward Understanding the Importance of the Different
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 Dan Shanahan. (2015). High Oral Communication Apprehensives: How Can Students be
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 Sterling, E., Bravo, A., Porzecanski, A., Burks, R., Linder, J., Langen, T., . . . Bynum, N.
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 Sutiyatno, S. (2018). The Effect of Teacher's Verbal Communication and Non-verbal
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 DeIuliis, D. (2016). Workplace Communication. Communication Research Trends, 35(1),
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