Case Study Analysis: Orange Sky's Innovation and Creativity (BIZ301)

This case study analyzes Orange Sky, focusing on its approach to creative destruction and innovation within its organizational structure. The analysis examines how Orange Sky utilizes innovative methods, such as mobile applications and area tracking devices, to provide free laundry services to homeless individuals. It explores the role of digital marketing in enhancing customer satisfaction and gaining a competitive edge. The study also investigates the impact of convergence innovation on Orange Sky's success, highlighting how it addresses complex societal issues and creates unique experiences for both workers and the firm. The document references key concepts and academic sources to support its findings, providing a comprehensive overview of Orange Sky's innovative strategies and their implications for organizational strategy. The case study also demonstrates an understanding of the theories from the subject modules as applied to the case study.

ORGANIZATIONAL CREATIVITY
AND INNOVATION

Table of Contents
MAIN BODY.............................................................................................................................................2
Identifying Orange Sky company approach to creative destruction.........................................................2
What innovative method has company utilize and how did it support them from a competitive
perspective...............................................................................................................................................2
How has convergence innovation contributed to Orange Sky firm success and what experience
innovation has been created.....................................................................................................................2
REFERENCES..........................................................................................................................................3

MAIN BODY
Identifying Orange Sky company approach to creative destruction
Creative destruction is defined process of innovation by which a company may attempt to
innovate some new products or service. Chosen company may adopt method in the context of
this procedure, in term of using mobile application to take order and help homeless individual
person for purpose of free laundry service. Furthermore, in term of innovation, firm may take
action to use area track devices which enable them to determine where needy people available
who need their help.
What innovative method has company utilize and how did it support them from a competitive
perspective
In order to determine consumer need and enhance their satisfactory level, Orange Sky
Organization may adopt digital marketing channels as innovative approach, which enable
management them to gain competitive edge (Melović & et.al., 2020). It helps to promote
venture and gain the attention of needy customers who may tend to obtain better social service
for which they may do not need to pay high prices as they are unable to do so.
How has convergence innovation contributed to Orange Sky firm success and what experience
innovation has been created
Convergence creation refer to solution oriented method that enable user to address
complex issues that constrain society’s capabilities and business profitability (Lim, Lee & Jung,
2020). It contributes to grow venture and get better success of chosen company in term of
enabling management to consider local people needs, especially homeless who are unable to take
benefits of varied things because of high pricing tags.
Innovation has created unexpected experience for workers and firm as well, which they
never compare with any other things like money.

REFERENCES
Book and Journals
Lim, S., Lee, H. H., & Jung, K. C. (2020). Convergence strategy and innovation capability of the
classic art industry. International Journal of Quality Innovation. 6. pp.1-12.
Melović, B. & et.al., (2020). The impact of digital transformation and digital marketing on the
brand promotion, positioning and electronic business in Montenegro. Technology in
Society. 63. 101425.