Analyzing Globalization's Impact on Orbico Beauty's Joint Venture

This report examines the impact of globalization on Orbico Beauty's potential joint venture in the Indian market. It begins with an introduction outlining the research's aims, objectives, scope, and limitations. A literature review explores existing research on globalization and joint ventures, followed by a discussion of resources, costs, and project management tools like Gantt charts and work breakdown structures. The report identifies key risks associated with the research, then delves into the research methodology, including qualitative methods and data collection techniques. The conclusion and recommendations emphasize the importance of complying with government regulations and understanding market trends. The reflection highlights the knowledge gained and the insights derived from the research, supported by a comprehensive list of references. The report analyzes the challenges and opportunities presented by globalization for multinational companies expanding into international markets, focusing on the specific case of Orbico Beauty's venture in India.

GLOBALISATION

Table of Contents
INTRODUCTION...........................................................................................................................1
Reason for choosing topic. ..........................................................................................................1
Aim and objectives of research....................................................................................................1
Scope and limitations of proposed research.................................................................................2
Literature Review.........................................................................................................................2
Resources and cost consideration for the proposed research.......................................................2
Project plan, Gantt chart and work down structure......................................................................3
Five main risks associated with research.....................................................................................6
PART 2............................................................................................................................................7
CONCLUSION AND RECOMMENDATION...............................................................................7
REFLECTION.................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Globalisation is spread of commodities, technology, information job across the national
boarders and cultures. This is worldwide movement towards economic, trade, financial and
communication integration. Furthermore, Orbico Beauty is one of the leading beauty company of
Romania which was founded in 1996 and deal in cosmetic products of different brands such as
MAC store, Chanel, Lancel Boutique etc. It takes initiative to expand business in Indian market
via joint venture. This report will frame aim and objectives and the various limitation and scope
of the research. It also explains the resources, cost, Gantt chart or work breakdown structure and
risk register in the research.
Reason for choosing topic.
Globalisation provides the opportunities to the different companies to expand their
business in international market. The expansion of business in international markets via joint
venture helps in enhancing the revenue of the company. The main purpose of choosing this topic
to identify the challenges faced by the company in global market. It helps the researcher to enter
in international market to expand their business and earn greater market share(What Are Some
Challenges That Firms Face for International Marketing?, 2019).
Aim and objectives of research
Aim-
“ To identify impact of globalization on feasibility of joint venture as an international
business expansion opportunity in Indian markets. A case study on Orbico Beauty.”
Objectives-
 To articulate the concept and significance of globalization.
 To identify the risk and benefits of join venture to meet out international business
expansion requirements of Orbico Beauty.
 To identify the challenges faced by the Orbico Beauty to gain access to potential
customers in international market by forming joint venture with Lakme Beauty.
 To provide suggestive measures to cope with the challenges of joint venture to meet out
international requirements.
1

Scope and limitations of proposed research
The scope of this project is very wide. Globalization is a very broad concept and this
study is useful in determining the impact of globalisation on multinational companies to expand
business in internation market. The main limitation of carrying out this study was time
constraints. But the researcher of the study has made an effective time plan to analyse the time
required to carry out each activity on a timely manner.
Literature Review
As per the author Yan and Luo, (2016) globalization helps the company to expand the
business in international market. It provides various opportunity and detailed information
regarding the competitors in the market. The business can be expanded through various methods
such as Joint venture, merger and acquisition etc. In their study author states that joint venture is
the best method to expand the business because it helps to understand the market of other
company but the other author Lasserre, (2017) argue that merger is the best option to expand the
business because it minimizes the risk of fraudulent activities in the business.
According to the author Vellas, (2016) there are various risk associated with the
expansion in international market via the joint venture with Lakme Beauty. As per their views
Lakme is already a luxuries brand in India so it only helps to attract the high profile and luxuries
customer while the other author Dhir, (2017) argued. According to their study Joint venture help
them to attract potential customer in Indian market by building up the trust among the customer.
Resources and cost consideration for the proposed research
 Cost- This is defined as total cost that aids to required to complete the project. Cost
Consideration by the company for the proposed business is that the cost required for
starting the new venture in India. The cost associated with the project to expand the
business via joint venture is $20000 (Schwalbe, 2015).
 Time- The impact of globalisation on multi-nation companies can be determined by
framing the entire activities to report. Thus, whole project can be accomplished within
the period of 2 to 3 months.
 Resources- In order to accomplish project management, there are some resources that are
required to carry out the project task. However, the resources are as people, equipment,
facilities, funding and anything that can aids to completion of project activity (Schwalbe,
2015).
2

Project plan, Gantt chart and work down structure
Project plan is very essential to keep the project on track and helps in identification of
scope, goals, deliverables and deadlines of the project (Tarhini and et.al., 2015.)).
Gantt chart-
This is defined as bar chart that shows the clear schedule of the project and this chart also
list out the task that is to be performed on the vertical axis and time in horizontal bars.
3

Critical path
4

Work breakdown structure-
This is defined as project management system that aids to frame out deliverables oriented
breakdown for project into the similar components or different tasks.
5
Illustration 1: Work breakdown structure

Five main risks associated with research
Risk Likelihood
of
occurring
risk
Impact of
risk
Person who
manage risk
Ways to mitigate risk
Financial risk High High Finance
manager
It can be mitigate by regulating
the financial structure and cost
associated with the expansion.
Legal risk Medium High HR manager It can be minimized by
evaluating the legal terms and
condition of join venture and
deal with other country in
international market.
Country risk High High HR manager,
finance
manager,
marketing
manager etc.
It can be resolved by evaluating
the rules and regulation of Indian
market.
Political risk Medium Medium Strategic
management
department
It can be mitigated by measuring
and regulating the products and
supply chain in particular time
period.
Currency
exchange risk
Medium Medium Finance
manager
It can be overcome by regulating
the trend of currency in
international market.
6

PART 2
Research methods: The researcher of the study will opt for qualitative research method.
It helps in articulating the concept and significance of globalization and identify the risk and
benefits of joint business venture to meet out international requirements.
Data collection method: The researcher of the study has opted for primary data collection
method where questionnaire method will be chosen in order to gain in- depth understanding on
the impact of globalisation on multinational companies to expand business in internation market.
Sampling: The researcher of the study will opt of random sampling method and the
sample size is 20 customers.
CONCLUSION AND RECOMMENDATION
From the above study this has been concluded globalization is term that defined as to
create new opportunities for developing countries. However, report has covered the activities as
to frame the aims & objectives on the topic as globalisation, research methods has been selected
to carry out the entire research report successfully. Lastly, risk has been defined that can help to
carry out the research activities effectively.
Recommendation
It has been recommended that, in order to expand business in international market Orbico
Beauty must comply with all the government regulatory laws and standards in an effective and
efficient manner for smooth functioning of business in India. Company should focus on
corporate restructuring like merger and acquisition, joint venture, etc. for long term sustainable
growth of business. It also recommended that they have to understand the trend of growth of
beauty products.
REFLECTION
It was very interesting task to carry out this research project. It helped me in broadening
the knowledge on the impact of globalization on multinational companies to expand business in
internation market. I was able to identify various measures of corporate restructuring like
merger, acquisition, merger, etc. It was very interesting to gain viewpoints of various authors and
wider the scope of the particular study.
7

REFERENCES
Books and Journals
Coleman, W.J., Dzansi, D.Y. and Rambe, P., 2015. Enhancing new venture creation success in
South Africa: A project management perspective.
Lackéus, M. and Williams Middleton, K., 2015. Venture creation programs: bridging
entrepreneurship education and technology transfer. Education+ training. 57(1). pp.48-
73.
Reymen, I and et.al., 2017. Decision making for business model development: a process study of
effectuation and causation in new technology‐based ventures. R&D Management.47(4).
pp.595-606.
Reymen, I.M and et.al., 2015. Understanding dynamics of strategic decision making in venture
creation: a process study of effectuation and causation. Strategic entrepreneurship
journal.9(4). pp.351-379.
Yan, A. and Luo, Y., 2016. International Joint Ventures: Theory and Practice: Theory and
Practice. Routledge.
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
Vellas, F., 2016. The international marketing of travel and tourism: A strategic approach.
Macmillan International Higher Education.
Dhir, S., 2017. Flexibility in modification and termination of cross-border joint ventures. Global
Journal of Flexible Systems Management. 18(2). pp.139-151.
Schwalbe, K., 2015. Information technology project management. Cengage Learning.
Tarhini, A and et.al., 2015. Analysis of the critical success factors for enterprise resource
planning implementation from stakeholders’ perspective: A systematic
review. International Business Research.8(4). pp.25-40.
Online
What Are Some Challenges That Firms Face for International Marketing?. 2019. [Online].
Available through: <https://smallbusiness.chron.com/challenges-firms-face-international-
marketing-3356.html>
8