Orderup Business Analysis: Startup in Tourism & Hospitality

This presentation provides a comprehensive analysis of Orderup, an American-based food delivery startup founded in 2009. The analysis covers Orderup's business structure, its evolution from a Grubhub subsidiary to a franchise model, and its service delivery capabilities. It examines the quality and completeness of its mobile application, its user interface design, and its strategies for customer acquisition. The presentation also touches upon the company's valuation, innovation, and the impact of tax law changes. The references cited support the research and analysis of the business, its challenges, and its successes within the tourism and hospitality sector. The presentation highlights Orderup's market strategies, business model, and its significance in the food delivery industry.

ORDERUP
BUSINESS
NAME OF THE STUDENT, NAME OF THE
UNIVERSITY

STRUCTURE
 Organization
 Development
 Convenient Service Delivery
 Flexibility of Services
 Goal oriented and complaint
 Conclusion

INTRODUCTION
 Orderup is an American based company, which
primarily focusses on ordering food from mobile
and delivering that in at least thirty-seven markets.
 It was founded in 2009 by Chris Jeffery and Jason
Kwicien (Orderup.com.au, 2019).
 It was recently occupied by Groupon. Earlier, it was
a part of the Grubhub organization
(Orderup.com.au, 2019).

QUALITY AND
COMPLETENESS
 Orderup is a complete line of food delivery service
through mobile application. It has now re-
structured itself into a franchise model.
 The company has its specialized franchise stores
for its stores in Australia that was updated in the
year 2015.
 Franchise stores helps to expand the business to
the remotest locations but is majorly dependent on
the smooth availability of transport.

VISUAL DESIGN
 The company has an interesting design for its
website Orderup which hosts a very clean User
Interface (UI) (Orderup.com.au, 2019).
 It depicts the ideal clients, solutions, marketing
messages along with the order options.
 The design of the logo is very simple with a
diagonal pattern. This depicts the essence of
reaching out in bright colors, which are associated
with food.

EVIDENCE AND RESEARCH
 The business took a lot of time to gain customers and
popularize among them. The innovation also led to
enforce changes in tax laws and market demands.
 The business is presently valued at USD 1. million.
However, it is now sold out to Grubhub
(Orderup.com.au, 2019).
 Orderup enforces people to create their own brands
and integrate payment options through the POS
integration process.

REFERENCES
Foley, E. (2010). Approaches of Bill & Melinda Gates Foundation-funded Intermediary Organizations to Structuring
and Supporting Small High Schools in New York City. Policy Studies Associates, Inc.
Haynie, J. M., Shepherd, D., Mosakowski, E., & Earley, P. C. (2010). A situated metacognitive model of the
entrepreneurial mindset. Journal of business venturing, 25(2), 217-229.
Orderup.com.au. (2019). OrderUp! – Online Ordering Systems & Solutions. Retrieved 23 September 2019, from
https://www.orderup.com.au/
Orderup. (2019). Orderup online ordering technology. Retrieved 09 22, 2019, from Ordrup:
https://www.orderup.com.au/
Peetz, D., Bruynius, S., & Murray, G. (2019). Choice and the impact of changes to Sunday premiums in the
Australian retail and hospitality industries. Journal of Industrial Relations, 0022185618814578.
Perkins, R., & Khoo-Lattimore, C. (2019). Friend or foe: Challenges to collaboration success at different lifecycle
stages for regional small tourism firms in Australia. Tourism and Hospitality Research, 1467358419836719.
Zhang, H., Lu, Y., Gupta, S., & Zhao, L. (2014). What motivates customers to participate in social commerce?
The impact of technological environments and virtual customer experiences. Information & Management, 51(8), 1017-
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