This report provides an in-depth analysis of Oreo biscuit's advertising strategies, focusing on how the brand has built a strong global presence. It examines various advertising tools such as social media marketing (Twitter, Facebook, Instagram, Pinterest), real-time marketing, personal selling, events, experiential marketing, and viral marketing. The report highlights the success of Oreo's marketing campaigns, including the Super Bowl XLVII campaign, the Daily Twist campaign, and the Oreo eclipse campaign, demonstrating how these efforts have increased brand awareness and sales. It also discusses the company's customer engagement strategies, including personalized attention and content sharing. The report concludes with recommendations for future advertising approaches, emphasizing customer-centric strategies and the importance of adapting to the evolving media landscape. This assignment is contributed by a student and is available on Desklib, a platform offering AI-based study tools.
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