MBA Business Communication: Marketing Communication Plan for Oreo

This report presents a marketing communication plan for Oreo, a brand under Mondelez International. It begins with an introduction to Oreo, highlighting its history, market sector, competitors, target market, and global presence. A market review follows, encompassing internal and external factors through a PESTEL analysis, SWOT analysis, and alignment with Mondelez's marketing objectives. The problem statement identifies the need to address the perception of Oreo as an unhealthy snack and increase awareness of healthier options. The communication plan details segmentation, targeting adults aged 18-45 who are health-conscious but enjoy sweets. The strategy focuses on market penetration and development, expanding advertising, targeting new segments, improving packaging, and expanding the distribution of healthier varieties. The goal is to promote Oreo's healthier alternatives and maintain brand growth in a changing market landscape. Desklib provides access to similar solved assignments and resources for students.