Analysis of Organizational Design and Change Management Strategies

This report examines the critical relationship between organizational design and change management, focusing on how organizations adapt to internal and external environmental shifts. It explores the application of Lewin's change model, which includes unfreezing, change, and refreezing phases, and how it is implemented within organizations. The report delves into the barriers to change, such as lack of common understanding, lack of clarity, and lack of time, and suggests strategies to overcome these obstacles. It references real-world examples, such as Amazon, to illustrate the practical application of change management principles. The document emphasizes the importance of communication, employee involvement, and organizational redesign to facilitate successful change implementation and adaptation within an organization.

Evaluate how organizational design has
to respond and adapt to change
management and the relationship that
exists between the two using a specific
organizational situation

THE CHANGING ENVIRONMENT
• Changes in the internal as well as external
environment of an organization required to be
adopted in the organization design by using
several strategies to minimize its impact on
the business. Amazon also uses several types
of strategies to minimizing the impact of
changes in the organization. In order to
minimize the effect of change is traditionally
Amazon uses these changes on the smaller
scale so that the failure of these changes can
not affect at large scale to the organization.

CHANGE MANAGEMENT
• There are several different
models which helps an
organization to adapt changes
such as Lewin's change model
management model, Kotter,
transformational and
psychological change. The
Lewin’s Change Management
Models among all the models is
explained in detail below

LEWIN CHANGE MODEL
• Unfreeze- This is the first most stage of change the organization
prepare themselves to adopt changes in the organization to refuse the
old ways and processes to be followed in the organization. Amazon
provides several guidelines to their employees about the basic
information they are required to make changes and the needs of the
changes in the organization.
• Change– In this second stage the organization adopt the changes that
are to be implemented on the organization in the form of new
innovation and strategies. In order to adopt change in the organization
like Amazon employees plays an important role in the process of
change. In order to change the total structure of organizational design
and development it is essential that it can be adopted by employees.
• Refreeze- In the last stage it is essential that the change which has
been accepted by all the employees in the organization is to be make
effective organizational system and measure the effect of this change
for future betterment. In this step the organization focus to adapt new
process and ensure that the old process does not exist in the system.

BARRIERS TO CHANGE
• It is not easy to adapt changes in a large organization
as it requires a lot of efforts.
• Lack of common Understanding: In order to initiate
changes in the organisation it is essential for the
organisation to communicate those changes which
requires a common understanding to adapt those
changes.
• Lack of clarity: The change Amazon wants to
implement in the organisation should be clear enough
that it can be properly understood by each and every
stakeholder of the company.
• Lack of time: In order to adapt a change in the
organisation it takes a proper time in implication.

OVERCOMING BARRIERS TO
CHANGE
• In order to make and flexible
organization it is essential for them
to overcome these barriers with the
help of communication and
government of employees
redesigning of organization and
preparing employees for the change.
All these steps will help Amazon to
overcome the barriers of changes in
the organization.

REFERENCES
• Lauer, T., 2021. Barriers to Change. In Change Management (pp. 29-44).
Springer, Berlin, Heidelberg.
• Arndt, D., 2021. Barriers to Change: Environmental Blockades as Radical
Spatial Practice (Master's thesis, University of Waterloo).
• Diener, F. and Špaček, M., 2021. Digital Transformation in Banking: A
Managerial Perspective on Barriers to Change. Sustainability, 13(4),
p.2032.
• Albalkhy, W. and Sweis, R., 2020. Barriers to adopting lean construction in
the construction industry: a literature review. International Journal of Lean
Six Sigma.

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