Analysis of Organizational Structures and International Expansion

This presentation examines the role and responsibility of business functional areas in relation to organizational structures and international expansion, using Mark and Spencer as a case study. It highlights how a well-defined organizational structure aids both the company and its employees by enabling effective strategy development and role assignment. Key functional areas such as marketing, human resources, customer service, finance, research and development, and sales are discussed, emphasizing their respective contributions to the company's success. The presentation also explores the impact of digitalization on international business expansion, noting its ability to reduce transactional costs, enhance competitiveness, increase productivity, and improve brand awareness. The conclusion emphasizes that digitalization plays a vital role in contributing to the world economy and creates significant opportunities for businesses to expand globally through strategic investments in various operational methods.

Organizational Structures and
International Expansion

Cover Content
• Introduction
• Organisation Structure and Function
• Effect of digitalisation
• Conclusion
• REFERENCES

INTRODUCTION
• It presents the role of and responsibility of the business functional areas that
perform their action according their skills and ability.
• The structure assist both the company and the employees as in by making a
proper strategy of workings and assigning the roles to the members.
• The following PPT is considering mark and Spencer, it is an UK based company
which provides services in worldwide.

Organisation Structure and Function
• Organisational structure is a process which helps in
analysing the hierarchy in the company. It
concentrates on every department, it operations and
who is answerable to whom in the institution. It is
build and planed that how the company manages
and assist in achieving the organisational
objectives.

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• Marketing - Marketing define as the process of different set of activities which are
used by an organisation in order to increase the awareness of goods and services of the
company.
• Human resource - This department is hired for recruiting a skilled workforce that
can create a effective and efficient working in the work environment. The major
function of this department is staffing, managing the working environment, providing
a fair policies and regulations that can be effective for both employees and managers.

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• Customer service - This section of the business is organised to focus on
maintaining the relationship between the company and the customers.
• Finance - This department plays a major role in maintaining the funds in the
institution by including a proper and effective planning. It contain different
practices like recording transactions, inflows and outflows of capital and many
more.

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• Research and development – This department plays a vital role in the
administration as it gives a innovative thoughts for working and research that
assists business in getting a competing advantage in the market.
• Sales - The main aim of the area is to rise or promote the product of the
company and grow the brand image in the market or in the sight of the consumer
by making a proper strategy and offers.

Effect of digitalisation
• The impact of digital technology on expansion of business intentionally are
explained below in relation of Mark and Spencer.
• Reduce the transactional cost in foreign market
• Helps business to be competitive
• It increase productivity
• It increase brand awareness

Conclusion
• From the above presentation it is concluded that digitalisation plays a vital role in
contributing the world economy. It creates a big opportunity for the business in
the terms of expanding their business in wide range with investing a huge
amount of investment by including the methods of operations like research and
development, human resource and financial resources etc.

REFERENCES
• Cornut, J. and Dale, N., 2019. Historical, practical, and theoretical perspectives on the
digitalisation of diplomacy: An exploratory analysis. Diplomacy & Statecraft, 30(4),
pp.829-836.
• De Vos, J., 2020. The Digitalisation of (inter) subjectivity: A Psy-critique of the Digital
Death Drive. Routledge.
• Englisch, J., 2018. Digitalisation and the future of national tax systems: taxing robots?.
Available at SSRN 3244670.