Identifying Entrepreneurial Opportunities for Orgachoco: Analysis

This homework assignment analyzes entrepreneurial opportunities for a company named Orgachoco, which plans to offer organic chocolates with zero added sugar. The student conducts a gap analysis using primary and secondary data collection methods. Primary data is gathered through a questionnaire administered to a sample of 20 respondents to gauge consumer interest in organic chocolates. Secondary data involves a comparative analysis with a competitor (Dairy Milk) to assess market position and pricing strategies. The assignment then interprets the collected data to offer evidence of market potential, including frequency analysis of survey responses. The analysis concludes with an assessment of the market viability and potential for growth, considering consumer preferences and competitive landscape. The student uses the collected data to determine if Orgachoco’s products will be accepted by the public and grab a good market within the United Kingdom. The assignment references relevant academic sources to support the analysis.

Identifying Entrepreneurial
Opportunities
(Activity- 2)

 Introduction
 Data that required to support gap analysis
 Interpret information effectively to offer evidence
of market potential
 Conclusion
 References
Table of Contents

Data that required to support gap
analysis
Gap analysis
Performing analysis, helps an entrepreneur in taking appropriate decisions
while launching a new product considering all the demands and competitive business
environment, which is already in existence. The particular idea, which has been taken
into consideration in present context Orgachoco, where consumers will be offered
different chocolates that are organic in nature and with zero percent added sugar where
individuals who are targeted likes to stay healthy and fit but to maintain their appetite as
well. Here, the director outlining a financial limit and make correlation with genuine
execution which aid achieve set targets.

Continue
This examination comprise two techniques to accumulate data.
Primary data- It alludes to that information which is gathered by directing exploration of the market. The
data which is accumulated by utilizing this strategy to get data about clients needs with the goal that items
can be produced by them. In present context, Orgachoco is going to prepare questionnaire, which can be
utilised by chairman to gather unadulterated and exact data structure advertise. Also, the sample size that
has been taken into consideration is 20, where customers are going to be the respective respondents for
present context.
Secondary data- It alludes to that information which is accumulated from accessible asset in the firm.
There isn't necessity to direct research and contributes more expense and time. Organization like
Orgachoco can effectively create the item according to client. Here, it is said that gap analysis is
conducted considering the secondary data collecting tool, which is presented underneath:

Comparative analysis
Basis Orgachoco Dairy Milk
Size of company It is making arrangement to
set up a manufacturing and
retailing organization that
will offer natural and
organic zero sugar added
chocolates.
It offers number of
chocolate bars, which are
specifically and already
famous in all over the
world.
Price In present context,
acknowledged price
penetration strategy is going
to be followed by
Orgachoco as it is recently
settled association.
It uses premium valuing
technique as it is well build
up firm which set cost as
needs be.

Continue
Location London, UK. International Market
Products Zero sugar added chocolate
bars considering natural
ingredients as well.
Different chocolate products
are offered by the company.
Focuses Focusing on customer pose a
flavor like zero sugar,
amount and cavities.
Specifically, Dairy Milk
offers number of customers
with assembling items
according to potential
consumers.

Questinnaire
Questionnaire
Q1. As per your consideration, do you think if organic chocolates offered by company is going to be accepted by public or not?
(a) Yes
(b) No
Q2. Do you prefer, health products like zero sugar added chocolates and so on?
(a) Strongly Agreed
(b) Agreed
(c) Disagreed
(d) Strongly disagreed
Q3. Do you think products offered by Orgachoco will grab good market within United Kingdom?
(a) Yes
(b) No
Q4. Do you think that Orgachoco will accomplish development at Middlesex and Essex?
(a) Yes
(b) No
Q5. Do you think if, people eats chocolates regularly or not?
(a) Occasionally
(b) Everyday

Interpret information effectively to offer
evidence of market potential
Q1. As per your consideration, do you think if organic
chocolates offered by company is going to be accepted by
public or not?
Frequency
(a) Yes 12
(b) No 8
(a) Yes (b) No
0
2
4
6
8
10
12
12
8
Frequency

Interpretation 1
Interpretation- From the above characterize diagram, it very well may be dissected that
among the number of inhabitants in 20 individuals, 12 are answered that they like would
love to eat organic chocolates offered by company. While staying 8 people are addressed
that they don't care for these sort of beverages.

Q2. Do you prefer, health products like zero sugar added
chocolates and so on?
Frequency
(a) Strongly Agreed 5
(b) Agreed 10
(c) Disagreed 3
(d) Strongly disagreed 2
5
10
3
2
(a) Strongly Agreed
(b) Agreed
(c) Disagreed
(d) Strongly disagreed

Interpretation 2
Interpretation- Above mentioned information has clearly shows that 20 out of 5
respondents strongly agreed, 10 stated that they are just agreeing on the above asked
question. Apart from that, 3 from 20 respondents has given their answer towards
neglection and lastly, only 2 strongly disagreed with the same statement.

Q3. Do you think products offered by Orgachoco will grab
good market within United Kingdom?
Frequency
(a) Yes 14
(b) No 6
(a) Yes (b) No
0
2
4
6
8
10
12
14
14
6 Frequency