Business Proposal: Establishing Organic Bakers in South Ealing, London

The business proposal outlines the establishment of Organic Bakers, a retail bakery located in South Ealing, London. The proposal details the company's objectives, which include catering to the demand for fresh, organic baked goods and establishing a delivery system. The business will operate as a partnership, managed by three partners overseeing finance & administration, marketing & sales, and operations. The proposal covers startup requirements, including infrastructure, equipment, raw materials, and marketing expenses. The location is described as a busy commercial area with high foot traffic and accessibility. The product range will include a variety of breads, pastries, and beverages. The marketing plan includes penetration pricing, happy hour promotions, referral programs, and digital marketing. The proposal also includes a SWOT analysis, assessing the bakery's strengths, weaknesses, opportunities, and threats, along with a competitive analysis of other local bakeries. This comprehensive business proposal aims to provide a detailed plan for establishing and operating a successful organic bakery.

BUISNESS
PROPSAL
ORGANIC BAKERS

INTRODUCTION
• The business proposal aims at establishment of an outlet of a
bakery, called Organic bakers in South Ealing Road, Ealing W5,
London. Organic bakers will be a retailer bakery shop that will
include all range of fresh and organically produced baked items
like biscuits, breads, croissants, cakes, puddings tec. in both
regular and premium price ranges.
• OBJECTIVES
• To cater to the rising needs of fresh and organic baked items.
• To establish a delivery system for all nearby areas within stipulated radius.
• To provide the best quality and flavours in all price ranges to customers.

COMPANY SUMMARY
•Organic bakers will be established in the city centre of the commercial retail
space in South Ealing Road, Ealing W5, London. as a partnership type of
business organisation. The shop will be managed by three business partners
who will also constitute the management team in context of finance &
administration, marketing & sales and operations. A healthy and consistent
revenue base will be established with funding from all the three business
partners in equal share.
•Key to success: Prominent location, High quality fresh products across a
wide variety, competitive pricing, online delivery service

START UP REQUIREMENTS AND
FINANCING
Infrastructure expenditure (Rental) £ 20,000/ year
Renovation expenses £ 10,000
Equipment & Electronics £ 35,000
Raw materials £ 6,000
Legal expenses £ 4,000
Marketing expenditure £ 3,000
Insurance £ 2,000
Salaries £ 60,000/year
Online website and IT set up £ 5,000
Logistics and transportation £ 4,000
Operating expenditure £ 7,000
Miscellaneous £ 1,000

LOCATION
• The property for Organic bakers is situated on the east side of South Ealing Road being a busy through
route connecting west London to Heathrow via the M4/A4. The area is densely populated and mainly
residential with a mix of other retailers. South Ealing Underground station (Piccadilly Line) and regular bus
services pass outside the premises. There is a steady flow of both vehicular and pedestrians throughout
the day.

EQUIPMENT & PERSONNEL
•Baking machine
•Dough kneader
•Electric rotary oven,
•Refrigerator,
•Cake mixer,
•Bread slicer,
•Dough sheeter,
• Bakery equipment
etc.
• Shop Manager
• Marketing
• Operations
• Finance
• Bakers
• Delivery staff
• Additional helpers

PRODUCT RANGE
• The products will range across breads, Donuts, Muffins, Croissants, Cake, pastries,
Beverages (Hot and cold).

MARKETING PLAN
•Pricing strategy: Penetration pricing: 50% discount up to one month of
the opening, Happy hours with free pastries on every Wednesday day 5
pm till 8 pm. Referrals from friends, membership card and loyalty points.
•Market segmentation: People from all age group, people residing in
London, health conscious, preferring fresh baked items made from organic
produce, use social media, Medium to high income market.
•Advertisements: Digital Marketing and social media marketing on
Facebook and Instagram
•Newspaper advertisements and flyers to all nearby areas of the shop

Competition
•There is intense competition due the threat of new entrants and intense
competition from local brands in South Ealing, London such as :
• Tetote Factory
• Bakers of Ealing
• Wenzel’s the bakers
• Outsider Tart
• Richmond Hill bakery
• Ole & Steen
• Laveli Bakery

SWOT ANALYSIS
•Strengths: Prominent location, Lively ambience, organically
produced baked items, high quality products, available delivery
service to nearby areas
•Weaknesses: Limited reach, Intense competition
•Threats: Brexit, high bargaining power of suppliers
•Opportunities: demand for low cost delivery services, rise in
health consciousness

THANK YOU!