Business Plan Report: Organic Beauty Products, Market Analysis

This report presents a business plan for an organic beauty product company, detailing various aspects of the business. It begins with an introduction to the business and its objectives, followed by a discussion of the capital required, including a breakdown of the budget and equipment costs. The report also outlines the human resources needed and the target market, employing the STP model for segmentation, targeting, and positioning. A promotion plan is presented, incorporating social media, brochures, and promotional schemes. The key features and benefits of the products are highlighted, along with an analysis of competitors. The report also covers the strengths and weaknesses of the business plan, emphasizing the unique selling proposition, and concludes with a summary of the findings. The references include books and journals related to business planning and competition analysis, providing a comprehensive overview of the subject.