Marketing Plan: Organic Beauty and Personal Care Product Launch

Desklib provides past papers and solved assignments; this is a student-submitted presentation on organic beauty product marketing.

Assignment 1
Group Presentation

Table of content
• Introduction
• Product Description
• Peoples need
• Market Segmentation
• Target Market
• Company’s Benefits
• Product distribution in the market
• Pricing Details
• Communication Channel
• Conclusion
• References

Introduction
Beauty and Personal care is the first choice of every human
being. Everybody wants to look smart and beautiful and stay
fit. Our motive is to make everybody smart and fit, so it
decided to launch our new Beauty and personal care
product. This product is made up of true organic substance
and have some real qualities that helps you to make changes
in your personal body from outside and also not harm your
internal body parts (Vaghela, 2014).

Product description
• Beauty and personal care product are made up of organic
ingredients.
• This product is grown and prepared without any pesticides,
growth hormones, antibiotics and chemical fertilisers.
• You have find many product on their label it is written that it
is pure organic but it does not mean that the product is
actually organic, but our product is pure organic we
guarantee changes which has show in your body and you
definitely look better then before.
• Our product not contains any harmful chemicals like
phthalates, parabens, petrochemical and aluminium salt.

What people really wants?
• Use space carefully: how your product look on the
display area. Testers of your product is also easily
accessible for the customers.
• Get technical: technology is an important tool while
selling Beauty and health care products. The digital
touchscreens show information about the products
and well customer service like music, attractive
lighting and a good fragrance.
• Let people play: touch and play with different
products has encourage people and to interact with
the products (Schwarzl, et. al., 2015).

Market Segmentation
• Geographic Segmentation: Acceptable for
all types of customers, covers all over the
world and also covers all religion.
• Demographic Segmentation: group age
limit from 8 years onwards. Medium to high
income person use this product.
• Behavioural Segmentation: you can
purchase these products from online and
offline stores are also available in some areas.
• Psychographic Segmentation: it is use by
the people as beauty and health care, the
people who are health conscious and always
take care about their skin and other things. It
gives you benefits to prevent people from skin
damage (Al-Shatanawi, et. al., 2014).

Target Market
• Basically targeted people are mainly Girls and women's
because they are conscious about there skin and health.
• Youngsters and middle age group people mostly use beauty
products to look handsome and beautiful.
• Small age group children are also use this product because
this is organic and there is no side effects.

Company’s Benefits
• Customers wants to purchase true and organic products.
• There are many other products already launched but the people
are not get satisfied.
• People definitely want try this new product because they are
conscious about their looks and health.
• Due to rising standards of living style in upcoming market and
give preferences to beauty.
• From past few years skin care covers all the market, so this will
be remain in future too. Therefore it is beneficial to launch the
product in present.

Product Distribution in the Market
There are four ways through which products are
distributed in the market:
• Direct selling: direct selling of the product to
consumers.
• Selling through intermediate: it is an intermediation
services between two parties.
• Dual Distribution: in dual distribution wholesalers and
manufacturer use more than one distribution channel
to reach the end user.
• Reverse channel: in reverse channel flow go from
consumer to intermediate then to beneficiary (Terkan,
2014).

Pricing details
• The market price is set for the middle income to high
income people.
• The product is made up of pure organic substance so,
obviously it becomes little bit costly.
• We target audience basically from young age to the old age
persons because they are very conscious about there
health and skin care. And they don’t think about cost.

Communication channel
• We promote our beauty and personal care products through
Advertising on television and on social media platforms.
• We also provide some special offers that will be help to
attract audience for using our beauty and personal care
products.
• There market price is limit as middle income to high income
people. The products mainly target girls and women's
(Terkan, 2014).

Conclusion
Launching Beauty and personal care products for the various
age group of people. Because beauty and personal care is
the most important part for the human beings. Now a days
everyone are conscious about skin problems and health care,
so this product is very useful for their body because it is
made up of organic substances. The products are directly
sales through retailers and service dealers.