Go Beauty: Business Strategy for Organic Beauty Products in the UK

This presentation outlines the business plan for Go Beauty, a company focused on providing organic and chemical-free beauty products in the UK. It details the motivation behind the business, driven by the increasing demand for natural skincare solutions and concerns about the harmful effects of chemical-based products. The presentation covers the process of generating the business idea, feasibility studies highlighting the viability of organic products in the UK market, and specific product details, including ingredients, packaging, and pricing. It also analyzes potential market opportunities, including political, economic, and social factors, and assesses the attractiveness of the market using Porter's Five Forces. The presentation concludes with the company's vision to become a global leader in the cosmetic market by offering beneficial organic products. The study highlights the strong potential for extended services within the sector, emphasizing profitability targets and revenue growth.

PRODUCTS SERVICE IN SECTOR
• UK organic beauty sector is widely growing with new
demands among customers, high range potentialities
emerging within marketing and commercial business.
• Go Beauty comes with new range of herbal beauty
products, organic and chemical free products as per
customers preferences with best ingredients supply.

INTRODUCTION
• Product or service based business in any sector holds huge importance
within recent timer for competitive market positioning within recent
industry domains.
• Go beauty company will follow the steps that will explain the motivation
for the business, the process for generating business idea, feasibilities
studies, the details of the product. The presentation will also explain
about the market opportunities, the attractiveness of the industry and the
vision of the business.

MOTIVATION FOR THE BUSINESS
• The motivation for choosing the organic beauty products is the demand of
the organic and chemical free skin care products. The company has been
motivated to launch the new product idea by looking at the various skin
diseases that is a result of using chemical based skin and hair products.
• The Go Beauty (Pseudo name) has been motivated by looking at the
various harms that has been caused by the chemical based skin products.
• The idea of the organic skin and hair care products is effective as the
people are looking for products that does not cause the side effects on the
skin after the application of it.

PROCESS OF GENERATING IDEA
There are various ideas which were considered for the generation of the business idea
The inspiration for the organic skin products was the female friends who were suffering from the skin
diseases because they were using the chemical based beauty products.
• Internet research
• Focus groups
• Interviews
• Brainstorming

VIABILITY OF THE BUSINESS
• The business of the organic skin and hair products is viable as the
recent trend of the chemical free products in UK has been
increasing at a very fast speed.
• This increase the viability of the business in the market as the idea
of the organic skin products is unique and the demand of organic
products is very high in the cosmetic market of UK.
• The organic products are very high in the cosmetic market of the
UK and the supply of this kind of products is really low.
Feasibility of the business

DETAILS OF THE PRODUCT
• The products are made with the organic raw materials that contains the Aloe Vera and the
extracts of the fruits that can benefit the skin and provide the solution to the various types of
skin diseases and problems that is the result of the chemical based skin products.
• The products will be sold in the tubes of 25g and 50g which will provide the option to the
customers that they can choose the quantity that they want to buy accordingly.
• The products will be priced at £15 per 25g and £25 per 50g which will attract the customers
to buy the big tube as they will find it a better deal.

POTENTIAL MARKET OPPORTUNITIES
• Political: The political factors externally within UK specifies that politically company has strong positioning, and wider
stronger positioning which signifies that company In future has high position. Political stable business further extends
growth to be operated functionally.
• Economic: The economic trends determine that Go Beauty has stable economic base, and services can be extensively
formulated as per competent planned attributes for authentic working engagement among customers. Economically UK has
strong GDP, interest rates are stable for dynamic business growth.
• Social: All customers recent preferences will be taken care within social parameters for external competitive growth
standards, where social factor is strength and holds huge scope within go Beauty company. Socially company has
competitive business goals, wider customer oriented expertise for diverse benchmarks growth. Beauty products will be based
on customers social needs, best preferences inclusion and wider end technical paradigms for evolving rapid determined pace.

ATTRACTIVENESS OF THE MARKET
Porter's five forces
 Competition in the industry- The competition in the industry of the cosmetic market for the organic skin and hair
products is low as there are not a hug number of the sellers that sells the organic and chemical free skin products.
This makes the companies to keep the prices of their products very high. This will be beneficial for The Go beauty
as it will be the only seller in the market that will fulfil the demand of the organic skin products at an affordable cost.
 Threat of new entrants- The threat of the new entrants is low in the cosmetic market as the new entrants will not go
for the idea of chemical free product because the first thing in the mind of the new entrants will be earning profit.
This will make them to use the chemical based raw materials in their production.
 Threat of substitute- The threat of substitute in this market is high as there are various producer of the cosmetic
products that say that their products are chemical free but in reality the base of their products are the chemical based
raw materials. It is also hard for the customers to identify the organic product as the product gives the same result at
the beginning but creates problems for the skin in long term application.

VISION
• The vision of The Go beauty (Pseudo name) is to provide the
organic and chemical free products in the cosmetic market to every
customer in the market.
• The vision of the company is to provide the benefits and beauty to
the people by providing them the organic skin products that can
reduce the impact of chemical based products on the skin.
• The company is looking to become the global leader in the
cosmetic market and earn profit by selling the organic products to
every customer in the world.

CONCLUSION
• The presentation has concluded detailed analysis of the Go beauty company business plan, motivation and vision
to ideally expand competitive goals with extended range of best organic beauty products range supplies. Study
done in presentation has concluded determined pace, where potentiality for extended services within sector is
strong for new business plan.
• Report has concluded that products are ranged such as body oils, mists and face packs, body packs. The
attractiveness within industry is strong, authentically strong for new profitability targets and deliver higher
revenue growth aspects.

REFERENCES
• Bland, D.J. and Osterwalder, A., 2019. Testing business ideas: A field guide for rapid
experimentation. John Wiley & Sons..
• Cheah, J., Amran, A. and Yahya, S., 2019. External oriented resources and social enterprises’
performance: The dominant mediating role of formal business planning. Journal of Cleaner
Production. 236. p.117693.
• Draelos, Z.D., 2018. The science behind skin care: moisturizers. Journal of cosmetic
dermatology. 17(2). pp.138-144.
• Fox, C., 2018. (Business) Planning for the Future. Legal Information Management. 18(4). pp.233-
239.
• Grönroos, C., 1990. Marketing redefined. Management Decision.