Organic Bee Farm Business Plan: Startup, Market, and Growth Analysis

This document presents a business plan for an organic bee farm startup, focusing on providing healthy honey to health-conscious consumers. It outlines the business's core product and services, immediate and future goals, required seed capital, and management structure, including team skills, roles, and responsibilities. The plan identifies skill gaps and includes a job advertisement for an operations manager. Furthermore, it details the target market profile, competitive advantages, market research methods, competitor analysis using SWOT, and marketing strategies based on the 4Ps, emphasizing product quality, competitive pricing, exclusive online distribution, and digital promotion through social media and email marketing to reach health-conscious customers and small business owners. This assignment is available on Desklib, a platform offering a variety of study tools and resources for students.

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Table of Contents:

Section One A
Scenario: A: B: C:
Business Overview
1.1 Business summary: Please write business outline. (who, what, where, When and
how)
The start-up idea for business is to launch the organic bee farm in order to bring healthy honey within the
market by making people aware about their health. It is the unique and creative business idea as it has
suitable method of extract honey for their potential customer base in order to provide them organic honey
by making them aware about their health. Further, company also provide customised services in terms of
attracting their customer base by fulfilling their basic needs and wants (Geraldo and Gama, 2019). Order
for the particular product will be placed by both online and offline considering the website of company
that include significant description regarding the particular products. The start-up company will
communicate with suitable consumer to understand the particularities regarding the specific order of their
customers. Here, the basic stakeholders of this enterprise will be customers, investors and employees.
1.2 Describe your core product or service:
The organic bee farm services are provided by the start-up company that will
enable customers to develop consumable products as per their designs and also
purchase suitable parts of several products in quick manner. Along with this, the
effective production is related with any type and taste of honey which is being
developed by company. they lead to develop product according to the needs and
preferences of their customers. For this, the bee farm company launches sugar-free
honey that does not harm the customers and their overall health (Cant, 2018). In
regard of this, company will tend to use competitive pricing strategy that will help
them to attract large number of customers in an effective manner as number of
customers who are aware about their health factors. In this context, low prices and
the useful services helps company to attract large number of customers. Hence, in
order to gain quick delivery, customers will have to pay additional prices.
1.3 Your immediate and future business aims:
Immediate business goals
 To enhance the customer traffic over the website of company
 To enhance brand recognition
 To gain the constant profitability.
Future Business aims
 To expand their business across the UK.
 To develop their own brand mobile application for having or providing better customer
experience.
 To gain effective market leadership in UK.
1.4 Please state the amount of seed capital required and partner
investment : (Up to a maximum of £40,000)
The suitable amount which is required as the seed capital to start the business from

the very beginning is £30,000 as it leads to provide base to company for having the
effective raw materials and running their business in smooth manner. The company
runs under the partnership legalities and the partners share 50-50% ratios so the
investment of both the partners are £15,000 each.

Section One B
Management structure.
1.5b Professional team skills: (Outline individual team members transferrable and
professional skills as per your current CVs only).
 Communication skills: This skill undertake the effective method of
communication with other individuals in terms of ensuring about the swift flow
of information within the company. for this, it is important for the team
member to have this transferable skill so that they can have effective
business communication that contribute towards the smooth functioning of an
organisation (Hou, Deng and Zhong, 2021). In regard of this, effective
communication skills help in facilitating the effective external communication
with customers.
 Team working skills: This skill is useful to develop and sustain suitable high
performing team that leads to achieve daily objectives in stipulated period of
time. Team working skills are important to develop synergetic team and also
leads towards the right direction regarding the success of company.
 Problem solving skill: This skill is useful for individuals in terms of finding
unique and creative solutions about several issues. This skill can be
developed by identifying the both internal and external factors that leads to
impact the business firms in regard of finding suitable solutions of several
business issues.
 Negotiation skill: It can be developed by negotiating with the suppliers and
investors in terms of reducing costs and also gain suitable investment for the
start-up firm. Hence, this skill is useful for the employees to resolve conflicts
by negotiating with others towards the compromise and attracting customers
from the rival sublicenses.
 Persuasion skill: This can be developed by working within the team and
persuading with other team members to follow the instructions. The
persuasion skills are important for becoming an effective leader (Wańkowicz,
2019). This skill can be useful to create high performing team with suitable
synergy. This skill is useful in terms of developing team collaboration and gain
desired outcome from the combined effort of every team member.
 Time management skill: It can be developed by organising effective
business operations in given period of time. This skill needs to be developed
in terms of making sure about the attainment of business objectives
effectively.
1.6b Each team member’s roles and responsibilities:
 CEO: It is one of the most essential role in the start-up of business as the CEO
leads the company towards the success and growth. For this, the leadership
skills are considered as the main abilities of CEO including the core

responsibilities of CEO in organic bee farm which is a start-up undertaking the
setting strategy and direction, hiring and leading executive team of company
as it leads to make vital managerial and operational decisions.
 Operations manager: This role in the start-up company has suitable aim to
improve the overall productivity of team and also make sure that the business
concept becomes the effective reality of business in an effective manner
(Damayanti and Rahadi, 2021). The operations manager leads to have the team
working and problem solving skills to manage the business operations of
organisation. For this, the primary role of operations manager in terms of
organic bee farm start-up is planning and revising the structure of business
process and HR.
 CFO (chief financial officer): This member of start-up team is related with
the financial growth, for the development of effective relationship with other
organisations, create financial process and report needs which are used with
the company scales. For this, CFO have the business acumen and analytical
skills which is useful to manage the financial resources of company (Kocev and
Kocev, 2019). in regard of this, the main role of CFO is to prepare budgets,
monitor expenditures, cost and P&L by reviewing, reporting and analysing the
financial data of company.
1.7b. Identify your company’s skill gaps, then chose one role and create a
legal advert with the skills required and their roles and responsibilities.
We're HIRING!!
Operations manager (Full-Time)
It is a chance for individuals to join with us
and become part of fast growing business start-
up with career advancement opportunities. Join
Organic Bee Farm today!!!
An overall of 42 hours a week of working
along with various benefits. The deadline for
applying for vacancy is 01st December, 2021.
Roles and
Responsibilities
 Planning and reviewing HR and
logistics
 Contingency management
 Job execution
 Manage quality assurance programmes
 Designing and managing operations
system
Pay and Benefits
-England Living Wage
-20 Days Annual Leave
-Pension Scheme
Contact us today
If any of you are fascinated to working with us
or have any relative interested, please contact
with us on given mail id and address:
 [e-mail]
 or send you CV to 489 Axile Lane, W45
WCX

Section Two A
The market/customer profile.
2.1a Describe your target market profile and where are your proposed
customers based:
The target market for organic bee farm is the middle class consumer, the health
conscious customers and small business enterprises who wants to go through with
something new related to healthy lifestyle. The customer base undertakes the
technological literate customer who seek healthy products and diet regarding the
need for specific health conscious products (Zhongming and et. al., 2019). These
consumers are located in urban areas and also go through with lot in their healthy
lifestyle.
2.2a Describe your perceived competitive advantage/USP:
The USP of company is the low price of honey and concerning services. In regard of this, most of the 3-D
printing service leads to target industrial clients and also everyday customers who are not able to afford
the suitable services of the organic bee farm which exist within the organisation.
Section TWO B
Marketing
2.3b Explain your market research with references, Using primary and secondary
research.
Provide a questionnaire with 5 suitable questions and state the objective of said
questions.
Data collection:
 Qualitative data collection method: The data collection method
undertakes the collection of non-numerical data that can be observed and
also recorded (Onanuga, 2021). For this, the market research in the report is
completed with the help of data collection method as it is cost effective and
also offer proper vision regarding to the particular sector.
 Quantitative data collection method: This method of data collection
undertakes gathering of numerical data that has statistical importance.
2.4b Competitor analysis
(Based on your market research, analyse two key competitors and explain

how your business will compete with them) (You may consider a SWOT
here)

YS organic farm is the leading company that has major competitors in the bee farm
company. along with this, company specialises under the high quality factors. In
regard of this, SWOT analysis of YS organic farm is also conducted which is
discussed as underneath:
Strengths Weaknesses
 The firm leads to offer health conscious product
which is sugar free honey to make people aware
about their health.
 It is the largest company in honey farm in US
with more recognised brand image.
 The company leads to offer suitable
products at high cost.
 Along with this, company is not much
popular among the everyday consumers.
Opportunities Threats
 The firm has effective opportunity to lower
down their prices and also leads to attract middle
class customers.
 The company also has the opportunity to expand
them at the international level.
 Enhancing competition in UK about the
honey farm can become threat for
company.
 Limited user understanding of suitable
technology leads to slow down the overall
growth of respective company.
2.5b Marketing strategy
(In support of your business social media campaign, describe your
marketing and branding strategy, with reference to researched materials.
Identify the most appropriate strategies, (You may consider a 4 or 7ps
etc. )
 Product: This factor of marketing mix tends to put emphasis over the
product or service which is being offered by the company. for this, the
company tends to provide sugar free honey with high quality of
manufacturing and hygiene factor. These services tend to enable that
consumers and small business owners leads to gain physical products on the
grounds of their significant designs.
 Price: The company tends to opt competitive pricing strategy as it
undertakes the effective pricing of services and products of an organisation
on the grounds of effective costs which are offered by the main competitors
(Bowman, 2021). The pricing strategy will help the company or start-up to
enhance their profit and improve price positioning of company.
 Place: This factor of marketing mix tends to put emphasis on the effective
understanding of distribution strategy as this strategy opted by company
which is exclusive in terms of ordering and can only be placed by the website
of company.
 Promotion: Here, the company will use digital marketing channels in terms
of promoting their concerning products and commodities. Along with this,
social media marketing is justified marketing channel for the start-up as it is
useful to connect with their health conscious customer who are interest in
maintaining their health factors. Along with this, the email marketing is useful
to communicate with small business owners by looking to use their organic
honey.

2.5.1b. How and where will you launch your product or service.
The suitable product will be launched by the digital channels considering the
construction social media marketing campaign which is based across the contest to
win 1 bottle of honey free. This will lead to introduce the brand name and overall
technology to the customer and lead them to seek free gifts over the website of
company.
Section Three A
Operations and logistics
3.1a Premises and location.:
The company premises will be conducted in own premises of the company.
3.2 Equipment & Set up Costs and suppliers:
Product Supplier Cost.
Advance Rent/deposit £1200
Machines 1 £1000
Gems £800
Furniture’s £1000
Counter table 1 £220
Other equipment’s £180
Total £4400
3.2a Transport needs:
The transportation needs for the newly start-up business undertakes the outbound logistics in terms of
delivering the finished goods to their customers. This need will be achieved by collaborating with third
party logistics over the provider to deliver the organic honey to their potential customers safely and
quickly.
3.2a Legal requirements:
The legal needs for the start-up is related to their deed like partnership or sole trader as it also undertakes
the intellectual property rights protection. The company is registered under the sole trader to register the
logo and other intellectual property so that technological resources of an organisation are not stolen by
other companies (Marcelli, 2019). Along with this, the non-disclosure agreement will be useful during the
communication with external parties and trademark registration that will be applied by the UK national
trademark application.
3.2a Insurance requirements:

The company will need to develop the liability insurance of their employers that will cover the company
for minimum amount of 5 million British pounds and also provided to be the authorised insurer.
3.2a Other Required Certifications:
In this context, the Memorandum of Association and Article of Association is
required regarding the start-up of business in UK.
3.3 Fixed monthly Costs as per cash flow:
Items Costs
Office Rent (per month) (6400/12) £533
Electricity £250
Staff salaries £5,500
Water bill £150

Section Three B
Costs and pricing strategy
Product/service name ( Select a single unit) Organic honey (sugar free)
Cost to your business per unit £100 per customer
Price you charge per unit £110 (inclusive of GST)
Profit margin (£) £10
Profit margin (%)
(Profit / Price x 100 = Profit margin)
9.09%
Mark up (%)
(Profit / Cost x 100 = Mark Up) 10%
3.4b Your Pricing Strategy:
Market penetration is opted as the suitable marketing strategy as it is useful in terms of attracting large number of
customers.