Enterprise and Entrepreneurship: Organic Cosmetics Business Plan

This report outlines a comprehensive business plan for an organic cosmetics enterprise. It begins with the motivation for selecting the business, highlighting the growing UK market for organic products and increasing consumer awareness of health and safety. The report details the process of conducting feasibility studies, including market analysis and segmentation, and describes the products offered, primarily skin and hair care items. It includes a SWOT analysis, PESTLE analysis, and competitor evaluation to assess market opportunities and industry attractiveness. The financial feasibility is presented through a budget, and a marketing mix is outlined. The report concludes with a vision for the organization, emphasizing cost leadership and market expansion, and references relevant books and online resources.

ENTERPRISE AND
ENTREPRENEURSHIP

TABLE OF CONTENTS
 INTRODUCTION
 MOTIVATION FOR SELECTION OF BUSINESS
 PROCESS OF CONDUCTING
 FEASIBILITY STUDIES CONDUCTED
 DETAILS OF THE PRPODUCTS
 POTENTIAL MARKET OPPORTUNITIES
 ATTRACTIVENESS OF THE INDUSTRY
 CONCLUSION
 REFERENCES

MOTIVATION FOR SELECTION OF
BUSINESS
 The UK industry is increasing and developing quickly in the modern period. It
is clear from the assessment that the previous term saw a decline in the use of
beauty treatments results in a larger chemical content.
 Introducing organic skin and hair care items can help the sector flourish by
assuaging consumer concerns about safety.
 Utilizing organic items is becoming more popular in order to achieve healthy
and secure results. Individuals have been compelled by COVID to develop the
capacity to strengthen such bodily-beneficial aspects.

PROCESS OF CONDUCTING
 The market for organic personal care and cosmetics has expanded
in recent years.
 Due to the effect of the readily accessible large selection of
organic cosmetic industry created entirely of organic components,
The Best Cosmetic Shop as a company has a very good prospect.
 Yes, I did perform studies to show that the pandemic's detrimental
effects had an influence on common cosmetic goods.
 This was the main cause of the clients' increasing health
awareness.

FEASIBILITY STUDIES CONDUCTED
 The market offers a lot of potential for Best Cosmetic
Shop with its organic cosmetic items.
 This is because, in contrast to conventional cosmetics,
that have been discovered to have a wide range of
chemical negative effects on consumers, the item will
have positive health effects on cells.
 Identification of the ideal client database for such items
will be aided by Situation analysis.

CONTINUE….
 Segmentation: As per the segmentation it will be
focusing on the psychological segmentation which
will help the business bring growth in its
operations.
 Positioning: This business wants to present itself as
an organic producer that solely works with natural
ingredients to create its goods.

BUDGET &FINANCIAL FEASIBILITY
Particulars £Amount
Sales 60000
Manufacturing 10000
Retail expenses 4000
Online retailing 3500
Operational expenses 4000
Advertisement expenses 2000
Sales Promotions 5000
Miscellaneous Expenses 2500
Total 31000
Profit 29000

DESCRIPTION OF PRODUCTS OFFERED
 For the purposes of generating larger profits & sustainability in the field of
cosmetics, the firm offers a variety of goods.
 The majority of the items the company offers to its target market are for skin
and hair care.
 Face cream, cleansing, moisturizers, and sun cream are among the skin care
goods that the business will sell on the marketplace.

POTENTIAL MARKET OPPORTUNITIES
Strengths
The company has a variety of
characteristics, including those
related to position, longevity,
problem-solving focus, strong
competence, financial means, and
technical application.
Weaknesses
There are some places where The
Best Cosmetic Shop falls short,
including poor demand forecasts and
an inefficient marketing plan.
Opportunities
Possibilities for The Best Cosmetic
Shop include the introduction of
online platforms and partnerships
that can help it increase sales.
Threats
TBCS may see more strong
competition with multinational
corporations.
SWOT analysis

CONTINUED
Political factors Economic factors Social Factors
Technological
Factors Legal factors Environmental
Factors
PESTLE ANALYSIS

CONTINUED
The Best Cosmetic
Shop
The Body Shop
Pricing
strategy
• Penetration
pricing strategy
• Competitive pricing
strategy
Market
area
• Domestic • International
USP • Wide variety of
organic cosmetics
& product range
• Having ability to gain
greater market share
via good marketing
approach
COMPETITORS EVALUATION & USP

CONTINUED
Products Price
Place Promotion
MARKETING MIX