Detailed Report: Organic Cotton Printed T-Shirt Business Model

This report presents a comprehensive business plan for an organic cotton printed t-shirt venture, detailing various aspects of the business. It begins with an introduction to entrepreneurship and the application of the Business Model Canvas, outlining key components like customer segments, value propositions, channels, and cost structures. The report then delves into market analysis, including market size, growth rates, competitive landscape, and current trends affecting the business. It identifies the target customers within the UK market and analyzes the competitive environment. The report further examines technological options, production strategies, sales and distribution methods, and required resources. It addresses legal and ethical considerations, including human resource management, outlining technical and management experience, ownership structure, manpower requirements, and growth strategies. Finally, the report covers financial projections, including revenue forecasts, startup costs, profit and loss statements, and potential sources of financing. Overall, this report provides a detailed framework for launching and managing a successful organic cotton t-shirt business.

Table of Contents
INTRODUCTION...........................................................................................................................1
1.1 Business Model Canvas........................................................................................................1
3.1 Size and full Capacity of the market.....................................................................................2
3.2 Growth rate of industry and how competitive it is and barriers to entry..............................2
3.3 Current trends affecting business positively or negatively...................................................2
3.4 Market segmented.................................................................................................................3
3.5 Where and who are the targeted customers...........................................................................3
3.6 In which area customer are getting products and who are the huge competitors in the
market and their capabilities.......................................................................................................3
3.7 Location of business and how many customers will potentially purchase from this venture.
.....................................................................................................................................................3
4.1 Option for developing technology.......................................................................................4
4.2 Technological changes..........................................................................................................4
4.3 Options for producing product and services.........................................................................4
4.4 Option for sales and distribution...........................................................................................4
4.5 Resources required for development.....................................................................................5
4.6 Laws and regulation relating to business..............................................................................5
4.7 Research develop for moral and ethical issues.....................................................................5
5 Human resource.......................................................................................................................5
5.1 Technical and management experience................................................................................5
5.2 Owners and their roles..........................................................................................................6
5.3 Ownership structure..............................................................................................................6
5.4 Manpower requirements........................................................................................................6
Employees need in 1st, 2nd and 3rd year ...................................................................................6
Finding right employees..............................................................................................................6
Compensate employee................................................................................................................6
Motivate employees....................................................................................................................7
5.5 Company's growth strategy...................................................................................................7

Quality managed and maintaining .............................................................................................7
Organisational structure change with growth.............................................................................7
Career path of employees............................................................................................................7
6 Finance.....................................................................................................................................7
6.1 Projected Revenues...............................................................................................................7
Selling prince per unit.................................................................................................................7
Project volume in unit sold........................................................................................................7
Expected total revenue................................................................................................................7
6.2 Start up cost and equipment cost...........................................................................................8
6.3 Profit and loss statement.......................................................................................................8
6.4 Possible sources of financing ...............................................................................................8
Chances of getting money...........................................................................................................8
Give Up.......................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Entrepreneurship is refers to the process of launching, designing and running business
smoothly. On the other side the individual who always develops and create effective business
ideas is called entrepreneurs. In the other words entrepreneurship can be explained as a
willingness and capacity in order to generate, manage, organize business venture with any kind
of risk to achieve their business goals and profit effectively. In this report Organic Cotton printed
t-shirt business going to be launch. Along with this it will focus on the Canvas business model
and several marketing activities, human resource. Apart from this finance and operation an
technology will get covered in this report effectively.
1.1 Business Model Canvas.
It is the type of strategic management and lean start up template in order to generate
unique documenting existing business models effectively. There are few points which helps to
make business effective, are given below:
Customer segments: These are the main community of business and customers in which
an entrepreneur has purpose to sell their organic cotton printed t-shirt on the customer basis.
Value proposition: It is known as the service line or whole product line which is
provided to the customers by an entrepreneur.
Customer relationships: In order to make customers satisfaction so that an entrepreneur
has to apply innovative idea on their organic cotton printed t-shirt efficiently.
Channels: It includes in distribution, communication and sales channel.
Key activities: It helps entrepreneur in order to develop their proposition value to
achieve goals.
Key resources: There are several key resources which includes in pay pal platform and
online sites.
Key partners: It focuses on the suppliers and partners like eBay, pay pal etc.
Revenue structure: It shows the earnings of entrepreneur which he receives from
customers.
Cost structure: This is based on developing value of their product and maintain
relationship with customers.
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3.1 Size and full Capacity of the market.
The business of organic cotton printed t-shirt has huge market size by which entrepreneur
can get lot of potential customers towards their product effectively. This is essential for an
entrepreneur before launching a new business within the market file. Whereas capacity of this
business has good sales of product and services. With the help of this an entrepreneur can expand
their business effectively.
3.2 Growth rate of industry and how competitive it is and barriers to entry.
Growth rate is the effective sector of each and every economy which mainly considered
on the higher than the average growth rate within the market. In the case of organic cotton
printed t-shirt an entrepreneur takes huge marketing area in which they can enhance their value
easily. It can be so much competitive because an entrepreneur of this business has huge
marketing area in which he sales their cotton clothes to the economy of UK. That's why it can be
difficult to other people in market because they do not have right to copied their item. Along
with this an entrepreneur has to face few barriers which are given below:
 An entrepreneur can face the declining cost of operations because f the higher skills of
production.
 An entrepreneur has to do work on product differentiation in order make effective
product to its customers.
 Financial resources are also very much effective need for entering in new market so that
an entrepreneur is responsible for this to make their business effective.
3.3 Current trends affecting business positively or negatively.
In the economy of UK market has different type of culture and weather so that the
business of organic printed t-shirt can be influenced by positive or negative manner.
Positively: Trend of the economy affects this business in a positive way. This is because
an entrepreneur makes their product according to the customer demand so that they can get
satisfaction at higher level.
Negatively: Some times an entrepreneur is not able to fulfil the customer requirement
and can get loss in their business.
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3.4 Market segmented.
Market segment refers to the process of categories the potential customers of market into
the particular groups an this process is based on the several characteristics in an effective
manner. In reference to the organic cotton printed t-shirt an entrepreneur or individual classifying
their customers on the demanding basis so that an individual can get ides about their customer
choice and preference in an appropriate manner. Through this an entrepreneur can segmented
their market easily.
3.5 Where and who are the targeted customers.
Targeted customers of organic cotton printed t-shirt will be based on UK market
economy in which an entrepreneur can increase their sales effectively by the customers feedback.
Apart from this potential customers will be good for this business because an entrepreneur can
prepare their product according to them. With the help of target customers an entrepreneur able
to sustain in the UK market for long period of time.
3.6 In which area customer are getting products and who are the huge competitors in the market
and their capabilities.
For launching a new venture in market can be difficult to identifying the products to
customers. But in the case of organic cotton printed t-shirt an entrepreneur selling their product
in the UK market so that their customers are getting product within the UK. There is a huge
competition in market because some suppliers have the different kind of attractive strategies and
strong relationship with old customers because there business is old so that they can make their
customers effectively. That's why this situation affect organic cotton printed t-shirt business
negatively. For this an entrepreneur has to think innovative and implemented on their business
properly.
3.7 Location of business and how many customers will potentially purchase from this venture.
The business location of organic cotton printed t-shirt will be based on UK market in
which an entrepreneur can get lot of customers in a proper manner. As this new business venture
provide different kinds of varieties of clothes along with this an entrepreneur of this business
also offer organic t-shirt which is very good for customer's health. This is because organic
clothing is prepared from the organic cultural standards which is composed by cotton, jute, silk,
ramie etc. therefore it is very effective variety of clothes for every human body effectively.
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On the basis of potential customers this business venture can get lot of customers as an
entrepreneur provided lot of organic cotton printed t-shirt to them. This strategy will attract more
and more customers easily. With the help of this an entrepreneur can get think about customers
requirement and than it will prepare the organic cotton clothes accordingly. If this venture will be
able to meet lot of customers in UK market than an individual can properly make potential
customers effectively.
4.1 Option for developing technology
In today's context business are developing rapidly with the help of advance tools and
technology in emerging market area. The organic cotton print t-shirt are acquiring feedbacks
from its customers so that they can bring changes in their technology for better improvement of
their product viand services(Drucker, 2014). It is also acquiring design by the themselves so that
they can bring up their own design for the technology so that they can fulfil customers needs as
well as acquire large number of market share in competitive marketplace.
4.2 Technological changes
In context to business technologies are changing at emerging rate in order to fulfil the
need and demand of customer requirements. The changes that may affect the business function
are impact of operating cost as use of advance technology are reducing operation cost. Securing
sensitive information for maintaining sensitive business or consumer communication(.Kirzner,
2015). Apart from this, help in improving communication process as well as increase
productivity of employees and staff members.
4.3 Options for producing product and services.
The organic cotton printed t-shirt are producing their product or services through license
and partnership. They are opting license for the production of their cotton print t-shirt in the
competitive market place of united kingdom. Along with this they are acquiring partnership with
different online shopping websites such as amazon and flip-kart so that they can sell their
product and reach to large number of customers in an effective as well as attain loyalty for longer
period of time.
4.4 Option for sales and distribution
The option for sales and distribution attained by Organic cotton t-shirts are whole seller
distribution and partnership with affordable price. They are directly selling their product and
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services to the customers as their no intermediary in between then and its potential
customers(Kuratko, 2016). Where as they are also coupling up with the online shopping app
dealers such as amazon and flip kart to sell out their product and services within competitive
marketplace.
4.5 Resources required for development
Resources the are required for the process of development of are skills and workful
manpower so that they can use maximum utilization of resources in an effective manner. They
are using best and organic quality of raw material so that they can design their product which are
eco friendly in nature. So that it dose not create any harm to human body. Moreover, they are
using best supplier for their product and services so that its potential customer dose not need to
wait for longer duration of time.
4.6 Laws and regulation relating to business
Organic cotton t-shirt are maintaining proper rules and regulation of their company.
Herein, a respective organisation is following proper industry strands in performing their
function and activities (Etzkowitz and Zhou, 2017). They are also adopting trademarks and
copyrights so that no one can copy their product easily. Moreover the are maintaining proper
norms and regulation of the country where they are operating their business.
4.7 Research develop for moral and ethical issues
Moral and maintaining ethical issues are essential as to have an organisation to have good
command over competitive marketplace. It is necessary for each and every organisation to
maintain proper ethical issues of that country where they are operating such as making proper
advertisement for their product so that it dose not hurt any one's culture or custom.
5 Human resource
5.1 Technical and management experience
Organic cotton t-shirt are hiring talented and expertise technician candidates for their
operating their advance tools and technology so that they can reduce their operation cost in an
effective manner. Moreover they are maintaining from flow of management so that each and
every activities of their business function can be maintained.
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5.2 Owners and their roles
The owners are entrepreneur, a entrepreneur is a person who is coming up with its new
idea that is organic printed t-shirt for youngsters in the market place of United Kingdom.
Manger, who is responsible for all the activities and function that are taking place within
organisation. They need to ensure that each function are done on time so that it dose nir clash
with each other.
5.3 Ownership structure
An ownership structure concerns with the internal organisation of business entity and
rights of individual holding or legal equitable interest in the business. An entrepreneur of
Organic cotton T-shirt is necessary to understand how ownership structure of a business entity is
organised as they have proper rights in the entire business(Zahra, 2017). It is a public ownership
firm that offers benefit of equity, ownership and valuation as well as freedom to sell their
product and services in competitive marketplace of united kingdom.
5.4 Manpower requirements
The requirements of manpower in organic cotton t-shirt are mangers, technician, front
lone employees with special skills so that they can fulfil their business objectives and gaols in
competitive marketplace.
Employees need in 1st, 2nd and 3rd year
The number of employees need in 1st year is 600, in 2nd year is 1000 and 3rd the
employees need in functioning business activities are 1500.
Finding right employees
An organisation can find right employee as per need of job designation who can fulfil
business gaols and objectives. For such purpose they can have right candidate with appropriate
quality so that they fulfil the job designation in an effective manner.\
Compensate employee
Herein, a respective organisation is compensating employee with right pay of time as
they have proper knowledge of their job designation as well as help an organisation to fulfil its
objectives as well as needs and demands of customers.
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Motivate employees
Organic Cotton T-shirt are motivating their employees by rewarding them for their
excellent performance, providing bonus and other facilities such as medical facilities for their
employees.
5.5 Company's growth strategy
The company's growth strategy is to develop in competitive marketplace by providing by
providing premium quality of product which are eco friendly in nature too.
Quality managed and maintaining
Quality is maintained as they are using best resources for manufacturing their product
and services. Moreover, they are focusing on eco friendly product so that it dose not harm any
skin type.
Organisational structure change with growth
In an organisation, organisational structure is created with the growth and development of
a business function(Baum, Freseand Baron, 2014). If a respective organisation is following
proper organisation structures they can attain success in an effective manner.
Career path of employees
Organic cotton t-shirt are providing various advantages to its employees such as flexible
working hours so that they can continue their other work in an effective manner and develop
their career appropriately.
6 Finance
6.1 Projected Revenues
The project revenues for the sale of the product and services are $50000 per year. It is
the estimate revenue of an entrepreneur by offering their best quality of product and services.
Selling prince per unit
From the market research an entrepreneur have decided the selling price per unit is $ 12
Project volume in unit sold
The volume of unit sold in the competitive marketplace is $20
Expected total revenue
The expected total revenue of an entrepreneur is $50000 per year.
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6.2 Start up cost and equipment cost
The start of equipment cost and capital cost is $20000- $30000
6.3 Profit and loss statement
6.4 Possible sources of financing
The possible source of financing are raising fund from the public or else acquiring loan
from the banks or financial institution.
Chances of getting money
There are 80 % of chances of raising money from the marketplace as well as from
financial institution.
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Give Up
For raising money an entrepreneur need to give some of the security in order raise money
from the financial institution.
CONCLUSION
According to the above representative report it has been concluded that an entrepreneur
has launched their new business venture with the name of Organic cotton printed t-shirt in the
UK market. So it was successful business because organic clothes are much benefited for
customers. Along with this, an entrepreneur has applied business canvas model and marketing
factor in order to running their business in a smooth way. Apart from this an entrepreneur had
been used human resources, technological factors and financial aspect in order to achieve their
goals an objectives in an effective manner.
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REFERENCES
Books & Journals
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and entrepreneurship. Routledge.
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and future research agenda. Strategic entrepreneurship: Creating a new mindset,
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Psychology Press.
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International Higher Education.
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Routledge.
Naudé, W., 2014. Entrepreneurship and economic development. International Development.
Ideas, Experiences and Prospects.
Cooper, A. and Folta, T., 2017. Entrepreneurship and high‐technology clusters. The Blackwell
handbook of entrepreneurship. pp. 348-367.
Scarborough, N.M., 2016. Essentials of entrepreneurship and small business management.
Pearson.
Lipset, S.M., 2018. Values, education, and entrepreneurship. In Promise Of Development (pp.
39-75). Routledge.
Schaper, M. ed., 2016. Making ecopreneurs: Developing sustainable entrepreneurship. CRC
Press.
Bhachu, P., 2017. Immigration and entrepreneurship: culture, capital, and ethnic networks.
Routledge.
Drucker, , 2014.Kirzner,2015. Kuratko, , 2016Etzkowitz,and Zhou,2017Zahra
2017Baum,Frese,and Baron,2014.Burns,and Dewhurst,2016.ReadSarasvathy, and
Wiltbank2016.Naudé2014.
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