New Business Venture: Organic Counter's Launch Strategy Report

This report provides a comprehensive analysis of the launch strategy for a new business venture called "Organic Counter," focusing on serving organic drinks in the UK market. It explores different types of business organizations, highlighting the advantages of partnership start-ups over sole proprietorships. The report includes a detailed examination of the company's organizational structure, functional areas (marketing, finance, HR, and operations), and marketing strategies. Furthermore, it incorporates PESTLE, SWOT, and Porter's Five Forces analyses to assess the external environment and competitive landscape. The conclusion emphasizes the importance of understanding market dynamics and developing effective marketing strategies for success.