Eat Organic Food Business Expansion Plan: A Technological Approach

Desklib provides past papers and solved assignments. This report details a farmer's successful business expansion using technology.

Contents
Introduction......................................................................................................................................2
Executive Summary.........................................................................................................................2
Background Information..................................................................................................................2
Organization Chart...........................................................................................................................3
Functionalities of Business..............................................................................................................4
Project Management........................................................................................................................4
Gantt chart.......................................................................................................................................5
CPM Pert chart................................................................................................................................5
Critical Path.....................................................................................................................................6
Total Duration..................................................................................................................................6
System Vision..................................................................................................................................6
Description of the Problem..............................................................................................................6
Capabilities of the System...............................................................................................................6
Benefits in business.........................................................................................................................7
Cost Analysis...................................................................................................................................7
Business Policies.............................................................................................................................7
Analysis of Risks.............................................................................................................................8

Introduction
In the given assessment a case study is given which is based on a farmer and to expand the
business of the farmer by using technology. The report consists of the concepts that are applied
and implemented in the business by the farmer. The report contains an organization chart that
will decide the farmer to follow a particular hierarchy; a Gantt chart with CPM pert chart is
provided in the report in order to understand the concept of the business strategies used by the
farmer to upgrade and enhance the profits in the business.

Executive Summary
The given assessment is based on a case study which is provided and this case study is related to
a farmer named Ian Jones who wants to switch the field from mechanic to a farmer in order to
expand the family business that was previously owned by Ian’s grandfather as well as his father.
Ian needs to do the vegetation only by using organic manure and components and the name of
the firm which is already given in the brief is “Eat Organic Food” that suggests that only the
organic vegetation will be done and customer will be serviced by only organic food no artificial
manure will be used in the vegetation of the crops (Guimarães, et al., 2015). The business of Ian is
currently on a small scale and no other workers are available for Ian business, he used to take
orders one day earlier as he need time to pack the order and deliver to the customer due to lack of
employees the farmer got a hectic life which her wife was noticing and at last decided to help
him out in his business by taking orders on phone and help them in packaging and hoping that
the business can grow and burgeon on large scale. As the quality of the organic food was far
better than any other food and customer’s feedback were really satisfactory for the farmer so that
resulted in the high pay to the business and provided a great benefit by assuring the quality of
food to the customers.
Background Information
The Farmer needs to switch from the field of mechanic to farming in order to expand the family
business which was previously owned by the father and grandfather of the farmer. The farmer
will only use the organic manure and grow only organic food without altering and substituting
artificial manure in the crops. The farmer takes the order by phone and one day prior to the
delivery period so that he can gain some time to package the order, as this process became hectic
and the management of the business was not properly handled so he decided to use the
technology by using website or any application through which by using only one device he can
keep track of all the orders as well as can manage the finance of the business. So he took all the
business online which helped him throughout for managing his business. As by using website the
customer can online view the pictures of the available food and crops after registering to the
website (Zhang,et al., 2017). The management process for Ian can be easy as he can track all the
orders as well as can manage the payments and bills of the ordered food which can increase the
efficiency of the work. Mockups of the website can be designed before the implementation of the
website so that an overall view of the website can be seen and if any alterations needed they can
be performed easily on mockups. For expanding more, an application can be developed and
uploaded on the play store so that more customers can be added. The farmer will need a
developer of the website so that the website keeps running properly and if any errors or bugs are
found then the developer can fix them or can add more additional features into the website as the

progress of the business takes place. There are more employees that are needed in order to
manage the business and those are:
In the production team, Noel, Noeletta, Mick, and Netta are there. For marketing John is
available. Ruth, wife of the farmer is responsible for taking orders and manages them. Tim,
Terry, and Tina are responsible to handle the machines and Tim is the manager of the machines.
For order and Gardening, Christina, Cathy, Charlie, and Chris are responsible; Accounts are
handled by Sam and Samantha. Pick-up and delivery of the orders are done by Mark and Marsha.
And Dirk will assist Mark and Marsha.
So this overall team will help in expanding the business of the farmer.
Organization Chart
Figure 1: Organization Chart
Functionalities of Business
For a business either on small scale or on large scale, for a particular organization, there is much
functionality that need to be performed. Similarly, for “Eat Organic Food” it is important to
develop and list all the functions that can be carried out so that all the management of every asset
of the business can be managed and handled properly. Here is a list of the functionalities of this
organization is mentioned:
 Order as well as distribute Food:

The business is based on online organic food delivery so there is a proper database that
records all the orders that are given by the customer and the delivery details of the order
get stored and managed by using a database.
 Marketing of Website:
The marketing and publicizing of the business is important in order to attract more
customers for increment in the sales this is the reason the marketing of the website is
important and requirement of the salesperson is also required in the business.
 Augmentation in sales:
The increment in the sale can be done by assuring the quality of the delivered food as
well as by providing delivery on time without any delaying on a promising price and
quality.
 Accounting:
Proper record and documentation of the ordered food payments, as well as the salary and
payment status of the employees those, are contributing to the business. The proper
documentation will help the business to manage the salary and payments from customer
orders and to distribute the salary among employees.
 Status of work of every employee:
The record of every employee work with the status of their work needs to be documented
properly in order to make employee keep working so as to increase the efficiency of the
business. And assigning different work to every employee makes them versatile so that
every employee is capable to perform all the tasks in the absence of any employee
(Carolan-Olah, et al., 2015).

Project Management
Before the initialization of the project, it is necessary to plan the project and assemble the tools
and techniques for the management of the project after its completion. This given table will help
to provide the overall view of the planning as well as managing of the project and the website
which is created in order to increase the sale of the business of the farmer.
Name of process Activity performed Depend on
Analysis and Planning Analyze the requirements of the
project and then plan and
schedule work accordingly.
Owner of the project
Research Research all the possible solution
to the problem and decide the
most promising one.
Developing a team of the project
Designing Design the solution by using
wireframes or mock-ups and let it
approved by the owner after
checking all the requirements are
covered or not.
Designing team of the project
Implementation Now after approval, implement
and write code for the solution
Developer teams
Testing Test and verify the output which
comes after coding.
Testers
Re-check and fixing Fix the errors faced while testing
of the website.
Developers
Deployment Finally, deploy the project and
allow customers to use the
website or the application.
Owner and manager
Marketing Market and publicize the
application and solution so that
more customers get register and
sales and benefit can be
increased.
Marketing team
Gantt chart
The total number of days covered by the Gantt chart is approximately 19-20 days.
CPM Pert chart
This is the CPM pert chart of the website.

Critical Path
The critical path of the project is the shortest path to achieve the requirements of the project so
the pert chart is used to give the shortest path and this is performed by the manager and the
owner of the project before the initialization of the project.
Total Duration
The total duration of the project is explained by using the Gantt chart in which it can be clearly
seen that it will take overall 19-20 days for the completion including all the activities that need
to perform (Chiputwa, et al., 2015).
System Vision
System vision will include the overall view of the system at once so that the project can be
effective and properly executive (Ingrao, et al., 2016).
Description of the Problem
The problem that was faced by the farmer as he needs to expand the business of organic farming
and need to deliver organic food to the customers on time. All the processing need to be done by
the farmer himself as there were no employees to handle the business that is why this solution is
adopted by the farmer of creating the website so that all the management can be properly done
online and with the help of a small team the farmer is capable to expand its business as well as
increase in efficiency of the business by adopting this online solution.
Capabilities of the System
System used Functions of the System
Order food The system is capable to provide the facility
to customers of ordering the food online.
Managing The system is capable to record the work and
status of the staff and employees those are
working in the business.
Production and Availability The availability and production of the crops
can be updated by the farmer timely so that
the customer can choose any food which he
wishes to.
Delivery The status of the ordered food can be tracked

and recorded.
Accounts and Payments The Accounts of the ordered food, as well as
the payments of the customer, can be
recorded and documented properly.
Feedback of the Customer The feedback of the customer can be
reviewed and acknowledged by the owner in
order to make improvisations in the business.
Benefits in business
There are many benefits of making the website and setting the business online (Kumar and
Barani ,2016).
 The farmer can manage the status of all the employees those are working in the business.
 The farmer can update the availability of the food crops so that customer can choose
among the available food products.
 Flexibility in the business.
 Timely updates and offers can be provided to customers so as to increase sales.
 Status of payments and accounts can be easily managed by the owner.
 Salary and payments can be recorded easily for every employee.
 Easy accessibility of the business by the owner.
Cost Analysis
The overall analysis of the cost can be estimated by the planning and strategy of the overall
project. It is estimated that approximately take $5000 for planning as well as analyzing the
requirements, $9000 for hiring employees, system requirements and cost of resources are
approximately $4500 and the services cost can be approximately $5500.
Business Policies
There are a few policies that the business enforce in order to maintain business ethics and
maintenance. These policies include:

 No mixing of artificial manure in the organic manure in order to maintain integrity in the
working ethics of the business.
 The customer should place the order at least one day before the required delivery.
 Time to time offers should be provided to the customers (Ayuya, et al., 2015).
 One free item for the working employees can be provided daily.
Analysis of Risks
There are few risks that can be faced in the business that are discussed here:
RISK SEVERITY MITIGATION
Lack of skilled employees High Before initialization of the
project, proper human resources
process should be done.
Improper design of the solution High Recommendations and research
work should be performed
properly before implementation.
The complex design of the
solution
High The solution created should be
easy and handy to access.
Employees conflicts Low Meetings should be done on a
regular basis.
Customer dissatisfaction High Continuous feedbacks of
customers and fulfill the needs of
customers.

References
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Website Design and Credibility, Customers’ Trust, and Food Safety. In International Conference on
Applied Human Factors and Ergonomics (pp. 115-125). Springer, Cham.
 Carolan-Olah, M., Steele, C. and Krenzin, G., 2015. Development and initial testing of a GDM
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 Kumar, R. and Barani, G., 2016. Website Quality on Online Behavioural Intention of Organic Food
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