Business Plan for Brit Vines: Organic Food and Beverages in London, UK

This report outlines a comprehensive business plan for Brit Vines, an organic food and beverage establishment situated in South Ealing, London, UK. It begins with an introduction, followed by a detailed cost structure analysis spanning three years, including salaries, advertising, rent, material costs, and machine expenses. The report then delves into revenue streams from food, beverages, online bookings, and client advances, accompanied by a cash flow analysis. It presents photographic documentation of the location, layout, and equipment. The report also outlines human resource requirements, identifies the target market, and describes the organic product offerings, including vegan options. A competitive analysis identifies key rivals. The plan highlights the strengths and weaknesses of the proposed business, emphasizing the unique selling points of providing organic products at a competitive price. The report concludes with a summary and references relevant sources, emphasizing the importance of a well-defined business plan for success.

INTRODUCTION TO
BUSINESS

TABLE OF CONTENT
• Introduction
• Cost structure
• Photographic presentation of location, layout and equipment's
• Requirements of human resource
• Identify target market
• Describe product
• Competitors
• Strength and weaknesses of proposed business plan
• Unique selling points
• Conclusion
• References

Introduction
• Business plan refers to the written document that is useful to attain the business goals
and reflects the time frame in which the plan should be attained so that profitable results
can be enjoyed. In this report a new business is to be operated with a name of Brit vines
that deals in organic food and beverages at the South Ealing area, London, UK.

Introduction
• Business plan refers to the written document that is useful to attain the business goals
and reflects the time frame in which the plan should be attained so that profitable results
can be enjoyed. In this report a new business is to be operated with a name of Brit vines
that deals in organic food and beverages at the South Ealing area, London, UK.

Cost structure
Particulars 2020 2021 2022
Variable costs
Salaries to staff 10000 55000 52000
Advertisement 5000 28000 25830
Rent of building 5000 28000 21800
Fixed costs
Machines
Cost of material
20000
30000
60000
80000
58000
72000
Total cost 70000 251000 229630

Continue…
• Revenue stream
Particulars 2020 2021 2022
Selling of Food and beverages 35000 150000 152000
Online bookings 25000 95000 96000
Advances from clients 20000 51000 52000
Further developments 20000 50000 50000
Total revenues 100000 346000 350000

Continue…
• Cash flow analysis
•
Particulars 2020 2021 2022
Receipts
Selling of foods and beverages 35000 150000 152000
Online bookings 25000 95000 96000
Advances from clients 20000 51000 52000
Further developments 20000 50000 50000
Total receipts 100000 346000 35000
Payments
Salaries to staff 10000 55000 52000
Advertisement 5000 28000 25830
Rent of building 5000 28000 21800
Machines 20000 60000 58000
Cost of material 30000 80000 72000
Total payments 70000 251000 229630
Cash at the end 30000 95000 120370

Photographic presentation of location,
layout and equipment's
• Location
• layout and equipment's

Continue…

Requirements of human resource
• Human resource requirement defines the particular capabilities that is needed by the
organization to perform the task. In Brit Vines restaurant, they need the several human
resource like waiters, chefs, manager who can perform their task in effective and
efficient manner.

Identify target market
• Target market refers to the group of consumers on the basis on which company products
and services are to be aimed. In this Brit Vines Restaurant, manager can focus on
targeting the marketing on the basis of people lifestyle and their age groups. In current
scenario, the lifestyle of the people changes towards the organic touch and to fulfill this
Brit Vines restaurant come into existence.

Describe product
• Brit Vines Restaurant can deliver the organic range of foods and beverages. The
company come up new idea that is serving fast food i.e. Burger, pizza, pasta, cookies,
juices with organic ingredients that contains fresh products which is not harm the people
health. The product that is best within the restaurant is the Vegan Food cone in which
restaurant can serve the organic flavors and ingredients that are healthy for the customers
like berries, plant based ingredients, vegetables, vegan sauces, honey which is very
beneficial for the health of the people.