New Business Plan: 'Go Organic Live' - Entrepreneurship (BMS508)

This document presents a business plan for "Go Organic Live," a UK-based organic grocery store. It includes an executive summary, business description, market research, and management plans. The plan details the company's objective to offer fresh, natural organic products, promoting health and wellness. It further incorporates a PESTLE analysis, SWOT analysis, and segmentation, targeting, and positioning strategies to assess the market and competitive landscape. The report outlines financial information, funding sources, and expected returns on investment. The overall aim is to justify the viability of the business idea and demonstrate effective small business planning.

New Business

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Business Plan...............................................................................................................................3
Pestle Analysis of business..........................................................................................................5
SWOT Analysis ..........................................................................................................................7
Segmentation, Targeting and Positioning of Business................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business planning refers to the construction of business activities along with planning of
achieving goals and objectives of the business. Effective business plans include various elements
such as executive summary, products & services of the business, marketing strategy and analysis
including financial planning and preparation of budgets (Reichert, 2017). The report will include
the concept of business idea of organic products which leads to creation of business plan of
grocery store located in the United Kingdom. The business name is “Go Organic Live” which
offers variety of products to its customers. Apart from this, the report has included the effective
small business planning and performance including various business elements.
MAIN BODY
Business Plan
It is a written document which describes complete information about the business
activities along with the plans of achieving goals and objectives. The business plan is important
because it helps in formation of effective policies and strategies for growth. Effective business
plan attracts potential investors and lenders which access in fulfilling of future financial needs
(Souto and Rodríguez-López, 2021). In context to current business plan of selling organic
products to consumers will improve their health standards. This is prepared to provide an outline
of the business activities which considers some significant factors such as market viability,
human resources, technical and financial aspect.
The business “Go Organic Live” provides freshest, originally grown fruits and
vegetables. It offers foods without presence of artificial colours, flavours, or additives. The
organizations objective is to produce earth-friendly products which contains from pure, natural
supplements. The mission of business is to promote natural organic products by providing high
quality, fresh and natural foods which are health and wellness products. The organic products are
beneficial in many ways such as it improves heart conditions, stronger immune system and better
in taste (McCready and Molls, 2018). There are basically five elements involved which makes
the effective business plan of Go Organic Live business.
Executive Summary-This report represents a business plan for starting an organic food and
drinks business name Go Organic Live that delivers the organic food all over the country.
Moreover, it also incorporates the pestle analysis, segmentation, targeting and positioning is

performed in order know the market structure of products and services of business. In addition,
the human resources part provides a depth understanding about the importance of employees and
owners together with the implementation of growth strategy in business process. Finally, the
financial feasibility described where revenue of projects and sources of finance is discussed
which can be significant for organization to operate its business and maximize the profit
efficiently.
Business description and structure- The Go Organic Live business which deals in organic food
products which are highly demandable by consumers. The business offers variety of organic food
products such as organic fruits and vegetables etc. As consumption of organic products are
healthier and safer for consumers because these products are prepared, produced and processed
without using any sort of chemicals, synthetic pesticides, fertilizers or any other components.
The new business of organic products will be beneficial for the owner as premium farmers
charges low cost due to the fewer uses of chemicals as compare to conventional farming which
makes more profitable organic products (Fei and et.al, 2020). Company will target the customers
who are eco-friendly in nature and more sustainable to environment. As the production of these
products does not pollute the environment and no synthetic chemicals, pesticides are used in the
production process.
Market research and strategies- The emergence of business idea “Go Organic Live” leads with
the growing awareness on healthy lifestyles. The market analysis is a process of examining the
size of the market, various segments, consumer buying patterns, competition, and external
environment (Turner and Endres, 2017). The company can adopt various business strategies
which are the combination of all decisions and action to accomplish the business goals and make
position among the competitors.
Product Differentiation- The business has developed its concept with innovation of new organic
products. Its serves many products but especially focuses on organic drinks. The organic drinks
are different from competitors because the business has adopted the strategy to produce with
natural extracts of fruit juices without polluting the environment.
Pricing strategies – The company will make effective prices of the products by considering
various factors such as consumption of resources, market conditions and the ability of customers
with regard to the need of organic products. The company will concentrate of effective

utilization of resources with minimum wastage which ultimately reduces the overall cost of
products.
Management and Personnel - This component consist of maintain g and satisfying the human
resources in the organization. In order to make good environment and culture in the company,
the management will focus on various strategies which will increase the employee's morale
(Lahti, and et.al., 2018). The organization will remove various communication barriers and
structured processes to make friendly environment at the workplace. Effective and motivated
workforce will result in achievement of goals and objectives of the business.
Financial Information – These are the written documents which includes complete financial
information about the business and further which helps in accessing potential investors. This
section is important for the investors for determining the funding strategies and investment
opportunities.
Sources of funding - The business will sources its funds from various angel investors who are
interested in funding for a start-up businesses. Another option of funding the business is to take
bank loans in which the business has to pay regular fixed interest rates.
Return on Interest- Business is associated with numerous risks and external threats. With
consideration of these the company will expect good return on investments by ascertain g the
financial profits earned on investments with relative to cost of investments. In future, the
company is expected to increase the financial profits. It will provide the clear information of
progress towards attainment of business objectives and goals.
Pestle Analysis of business
It is a simple framework performed by businesses to know the external factors in a
structured way which affects the overall performance of the organization. Pestle analysis enable
the business to anticipate future threats and take suitable actions to minimize the impacts on
business (Matovic, 2020). Their are certain elements of this analysis are as follows:-
Political Factors – This factor deals with tax rates and political stability of a country. In context
with upcoming business venture of Go Organic Live has to consider effective costs while
deciding the prices of the products. This in turn will helps the business to minimizes the issues
and implement strategy to overcome during fluctuations of country's political condition. The
organic food industry is greatly affected by the policies of the government and also leads to

changes in business trends. The support of political parties will encourage the agriculture sector
to grow healthy food products for the nation.
Economic Factors- These factor include the interest rates, tax rates, various policies and
government activities. These factors are indirect in relation with the business but leads to
influence the investments value in the future. With consideration of this factor, the Go Organic
Live needs to follow the strict tax rates which are decided by the Uk government in organic food
products. Due to pandemic, the retail sector has greatly affected which affects the overall
economic position of the country. Additionally, organic production is less dependent on external
raw materials which reduces the financial costs of the product.
Social Factors- These are the culture norms and expectations of the consumer which affects the
business. By analysing social factor the Go Organic Live business helps in better planning of
their marketing strategies. This factor deals with perception and views of people that affects the
business activities (Victor and et.al., 2018). Due to recent pandemic situation, the consumers
taste and preferences also changes which leads to creation of many new business opportunities in
the market. As many people are becoming health conscious so by developing the new organic
drink will helps the business to gain competitive advantage in the market.
Technological Factor- This includes the changes and modification in technologies which affects
business operations. In context to Go Organic Live business idea can adapt many advantages and
opportunities present in the market. By creating new technology will create new products to the
consumer which will create entire new market for the business. The company can use digital
platform to launch any new product or services. This will easily accessible by the consumers
which will creates more sales and revenue for the business. The more advancement of
technologies will lead to more growth and development of the business. The business will
promote its products by posting them on digital platform which ultimately leads to increase in
sales and revenue.
Environmental factor- It includes ecological factors which affects the business. The Go
Organic Live will concern and take care of environment. The company will focus on production
factor from where the raw materials are coming. It will overlook all environmental factors that
must not be polluting the natural resources. The business will concentrate on more plantation of
trees. As the organic products does not include any harmful chemicals or pesticides so it will

save the lands and does not degrade the soil. This will ultimately help the business to make good
image in the market by adopting sustainable acts.
Legal Factor- These factor interprets the relationship between the business and government.
The Go Organic Live business will be strictly governed its operations under the law and
legislation rules. It will issue license for its organic business with adoption of trademark and
logo. By following the laws and legislation will helps the Go Organic Live in improving its
performance. For successful implementation of the business, it will adhere with various acts such
as employment act, environmental consumption act etc which helps in smooth functioning of a
business.
SWOT Analysis
This is a simple framework which helps the business to analyse its internal and external
forces. The business internal areas are its strengths and weaknesses and on other side
identification of external forces which are threats and opportunities of the business (Oraman and
et.al., 2018). It helps the business to perform well by identifying its risks earlier leads the
business to address the problems well.
Strengths- The innovative business concept strengths are its organic products offering will leads
to ecological benefits. The business requires very initial investment at early stages. Its core
strength is organic products are highly demandable by the consumers for healthier lifestyles. The
organic farming practices reduce pollution by conserving water, reduces soil erosion and helps in
increasing soil fertility. The production of organic products minimizes the external costs and
makes efficient use of resources with minimum wastages.
Weaknesses – The business concept have certain weaknesses which will reduces the growth. The
company only produces organic food products will lack behind in competition due to
competitors offering variety of products. As the change in taste and preferences of consumers
will affect the overall business performance. The changing demands of the consumer with recent
trends set a high level of competency in the market. The company's weaknesses is that it
produces organic foods which includes huge costs. This reflects in increment in prices of the
products which leads to decrease in demands of the organic products.
Opportunities – The Go Organic Live has various opportunities to make increments in sales and
profits. The company can export its products in different countries which will helps the business

to capture more markets. The company will promote its products on digital platform which
makes more publicity and awareness of the brand. The business will start delivering its products
online which ultimately leads in more sales and expansion of business.
Threats- It is considered as the warnings or problems which will affects the business strategies
and policies. The availability of competitors in the market is considered as big threat of any
business organizations. As competitors are also providing same range of products and services at
same prices which distracts the consumers. The competitors are also adopting the same
marketing strategies which threatens the performance of organic products business. This leads to
more distraction of consumers over the brand as they have varieties of options available at same
platform. The major economic factor such as interest and tax rates greatly affects the business
sales and profitability.
Segmentation, Targeting and Positioning of Business
Segmentation- It concerns with the division of consumers according to similar characteristics.
The business Go Organic Live has segment the market on the basis of demographic information
where it has to select the specific group people in order to improve the business performances
(Ghosh, Das, Das and Maulik, 2019). The “Go Organic Live” business has consider the age,
gender and income as the key aspect where people of age 16 to 55 are targeted. Further, both
males and female are segmented that helps in enhancing the overall position in competitive
market. The business has set the prices which are easily affordable by the lower and middle
income group people. If it makes any increment in prices of products will leads to distraction of
consumers and further they will tend to buy other brand products.
Targeting- It is consider as effective strategy which breaks the large market into smaller
segments. This makes the company to concentrate on a specific group of customers out of
capturing large audience. Instead of reaching to entire market, the brand makes target market
which leads to connecting defined groups within that market (Camilleri, 2018). The Go Organic
Live can target the market area where the flow of consumers is more like local markets, malls
etc. By targeting the consumers will improve the marketing strategies and consumer experiences.
Positioning – It is the concept of developing and making brand's products and services position
in the minds of consumers (Lessmann and et.al., 2019). The company Go Organic Live can
perform CSR activities (corporate social responsibility) with this company can will build positive

image in the society. These activities are generally performed to the have upliftment of the
society's values. The Go Organic Live can position the product by assuring the maximum use of
natural substances. This will make more sales of organic food products.
Key Performance Indicators
The company will expect to increase its revenues in upcoming years by increasing the
production of products. The Go Organic Live will increase its profit margin after expanding its
business and operations. The business will measures the client retention rate in which the
comparison can be framed to know the number of new consumers increases and how the
business is successful in satisfying existing customers.
CONCLUSION
From the above report it can be concluded that effective business plan helps in
understanding the business marketing, financial and operational performances. It helps in
formulating business strategies with the motive to achieve end financial goals. The report
consists of innovative business plan which includes business strategies and operations. Further it
has described the external factors which affects the overall performance of business. And by
conducting the swot analysis it analysed the strengths and weaknesses of the businesses along
with the opportunities available in the market. The concept of new business leads to
segmentation, targeting and positioning of the product. At the end the key performance
indicators are structured in order to measure the performance over specific period of time.

REFERENCES
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