Business Plan Report: Brit Vines Organic Food & Beverages

This report presents a comprehensive business plan for Brit Vines, an organic food and beverage restaurant located in South Ealing, London, UK. It includes a detailed cost structure analysis spanning from 2020 to 2022, outlining salaries, advertising, rent, material costs, and machine expenses. The report also details revenue streams from clothing sales, online bookings, client advances, and further developments. A cash flow analysis is provided, alongside a photographic presentation of the location and equipment. The human resource requirements are identified, and the target market is defined. The report describes Brit Vines' organic food and beverage products, analyzes its competitors like KFC and McDonald's, and assesses the strengths and weaknesses of the proposed business plan, highlighting unique selling points such as providing organic products at a cheaper price. The conclusion emphasizes the importance of the business plan for attracting customers and achieving profitability. References to relevant business texts are included.

INTRODUCTION
TO BUSINESS

TABLE OF CONTENT
• Introduction
• Cost structure
• Photographic presentation of location, layout and equipment's
• Requirements of human resource
• Identify target market
• Describe product
• Competitors
• Strength and weaknesses of proposed business plan
• Unique selling points
• Conclusion
• References

Introduction
• Business plan refers to the written document that is useful to attain the business goals
and reflects the time frame in which the plan should be attained so that profitable results
can be enjoyed. In this report a new business is to be operated with a name of Brit vines
that deals in organic food and beverages at the South Ealing area, London, UK.

Cost structure
Particulars 2020 2021 2022
Variable costs
Salaries to staff 10000 55000 52000
Advertisement 5000 28000 25830
Rent of building 5000 28000 21800
Fixed costs
Machines
Cost of material
20000
30000
60000
80000
58000
72000
Total cost 70000 251000 229630

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• Revenue stream
Particulars 2020 2021 2022
Selling of clothes 35000 150000 152000
Online bookings 25000 95000 96000
Advances from clients 20000 51000 52000
Further developments 20000 50000 50000
Total revenues 100000 346000 350000

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• Cash flow analysis
•Particulars 2020 2021 2022
Receipts
Selling of clothes 35000 150000 152000
Online bookings 25000 95000 96000
Advances from clients 20000 51000 52000
Further developments 20000 50000 50000
Total receipts 100000 346000 35000
Payments
Salaries to staff 10000 55000 52000
Advertisement 5000 28000 25830
Rent of building 5000 28000 21800
Machines 20000 60000 58000
Cost of material 30000 80000 72000
Total payments 70000 251000 229630
Cash at the end 30000 95000 120370

Photographic presentation of location, layout and equipment's
• Location
• layout and equipment's

Continue…

Requirements of human resource
• Human resource requirement defines the particular capabilities that is needed by the
organization to perform the task. In Brit Vines restaurant, they need the several human
resource like waiters, chefs, manager who can perform their task in effective and
efficient manner.

Identify target market
• Target market refers to the group of consumers on the basis on which company products
and services are to be aimed. In this Brit Vines Restaurant, manager can focus on
targeting the marketing on the basis of people lifestyle and their age groups. In current
scenario, the lifestyle of the people changes towards the organic touch and to fulfill this
Brit Vines restaurant come into existence.

Describe product
• Brit Vines Restaurant can deliver the organic range of foods and beverages. The
company come up new idea that is serving fast food i.e. Burger, pizza, pasta, cookies,
juices with organic ingredients that contains fresh products which is not harm the people
health. The product that is best within the restaurant is the Vegan Food cone in which
restaurant can serve the organic flavors and ingredients that are healthy for the customers
like berries, plant based ingredients, vegetables, vegan sauces, honey which is very
beneficial for the health of the people.

Competitors
• Identification of competitors is essential for every business organisation. In context of
the chosen organisation, there are a number of competitors in the market which has to be
examined in order to achieve profitability level as well as implementing the production
services within the market of London. The prime competitors of Brit vines restaurant are
some famous restaurant of London which include KFC, McDonald’s, cafe coffee Day
and various other restaurants which are operating their business within London and also
acting as a large food chain.