Investigating Consumer Behavior towards Organic Food in the UK Market

This research report investigates consumer behavior towards organic food in the UK, examining factors influencing purchasing decisions and the increasing demand for organic products. The study employs a questionnaire-based primary data collection method, surveying potential customers in the UK to understand their preferences, consumption habits, and perceptions of organic food. Key findings reveal that while consumers generally hold positive attitudes towards organic food due to health and environmental consciousness, the sector is still developing and requires increased awareness. The report concludes with recommendations for promoting organic food consumption through targeted marketing, branding strategies, and addressing concerns about affordability. This document is available on Desklib, a platform offering a wide range of study tools and resources for students.

To investigate the impact of organic food on
consumer behavior – Study on how the
introduction for organic foods change the way
consumer shop and eat?
RESEARCH PROJECT

Introduction
 The twentieth century has witnessed different types of
technological agricultural changes.
 It leaves remarks on rural landscape and population.
 Due to invention of machinery labour at the farm has gone out of
the field and use of chemical fertilisers has increased without
taking into consideration the concern for environment
 The term “organic’ is rooted in Greek. It denotes the life or way of
living. This kind of products were firstly introduced in 1940 and
were regarded as the food which is developed, grown and stored
without any use of synthetically produced chemicals or fertilizers,
herbicides, fungicide etc.

RESEARCH OBJECTIVES
 To examine the consumer behaviour towards the organic food
 To identify the factors which leads to increasing demand for
organic food
 To recommend the way through which demand for organic food
items can be increased

Factors Contributed in Selecting
Research Project
 Consumers have become highly conscious about their health.
They keep a strong watch on hygienic and unhygienic kind of
things.
 Despite of increasing awareness about the organic food, still the
consumption of this kind of food is low
 Apart from that subject of organic food is related with
environmental impact hence it discloses some of the corporate
social responsibilities of the manufacturers.

Factors affecting the purchase
of organic food
 Health Consciousness
 Environment Consciousness
 Organic Food price

Data Collection
 For this research study, primary data has been collected from
potential customers in UK, through questionnaire technique. It is
a semi-structured questionnaire consisting of open ended and
close ended questions (Punch, 2009). Questionnaire technique is
appropriate because it helps in collecting large volume of data in
appropriate manner.

DATA ANALYSIS
 Do you have specific preference for organic foods?
84%
16%
Yes
No

Do you consume organic food on regular
basis?
66%
34%
Yes
No

How often do you consume
organic food?
24%
64%
12%
Daily
Twice a week
Once a week

Do you think that consumption of organic
food is offering you some health benefits?
82%
18%
Yes
No

Do you agree that organic food possesses
high grade quality?
44%
40%
6%
6% 4%
Strongly Agree
Agree
Not sure
Disagree
Strongly Disagree

CONCLUSION
 The organic food sector is still in developing stage and requires high
amount of awareness
 Consumers are having positive attitude and opinions towards the use of
organic food
 The majority of people are familiar with the value and benefits derived
from the consumption of organic food
 People in the existing world have become highly health conscious and
they try to maintain an healthy life standard which can be derived from
consumption of organic food
 There are some group of people who thinks that organic food prices are
expensive and they are difficult to afford.
 Health, quality, environment impact, education are some of the factors
which contribute towards increasing demand of organic food.