Organic Fruits and Vegetables: An Enterprise Project Report Analysis

This report presents an analysis of an enterprise project focused on organic fruits and vegetables. The report begins with an introduction outlining the business concept, followed by an elevator pitch and a detailed look at the owner's background, including motivations, qualifications, and training. The product portfolio, including the types of organic products to be sold and the target market, is then examined. A significant portion of the report is dedicated to market research, encompassing secondary research with market trends, industry life cycle, and marketing trends, and primary research involving surveys and data collection. The marketing strategy focuses on word-of-mouth, and the report concludes with a summary of key findings and recommendations for the business. The report provides a comprehensive overview of the business, its market, and its strategic approach, highlighting the key elements required for the success of the enterprise.

ENTERPRISE PROJECT

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Elevator Pitch...................................................................................................................................4
Owners background.........................................................................................................................5
Why you want to run business.....................................................................................................5
Previous work experience............................................................................................................5
Qualification and education.........................................................................................................5
Training........................................................................................................................................5
Hobbies and interest....................................................................................................................6
Product portfolio..............................................................................................................................6
Product that will sell....................................................................................................................6
Basic product and service............................................................................................................6
Different types of product and services.......................................................................................7
Going to sell all products.............................................................................................................7
4. THE MARKET FOR CUSTOMERS..........................................................................................8
4.1 Customers are businesses or individual.................................................................................8
4.2 Typical customers..................................................................................................................8
4.3 Base of the typical customers................................................................................................8
4.4 Factors that prompt the customers to purchase the products.................................................8
4.5 Factors which helps the customers to choose the business....................................................9
4.6 Sold any products already......................................................................................................9
4.7 Customers waiting for the products of the company.............................................................9
5. MARKET RESEARCH...............................................................................................................9
SECONDARY RESEARCH...........................................................................................................9
5.1 Introduce the market sector...................................................................................................9
5.2 Market trends.......................................................................................................................10
5.3 Industry life cycle................................................................................................................10
5.4 Customers buying behaviour...............................................................................................10
5.5 Marketing trends..................................................................................................................10
5.6 External influence................................................................................................................10
PRIMARY RESEARCH...............................................................................................................12
5.7 Type of research carried out................................................................................................12

5.8 Selection of the people for this research..............................................................................12
5.9 Main results.........................................................................................................................13
6. MARKETING STRATEGY.....................................................................................................13
6.1 Word of mouth.....................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Enterprise is a business organisation engaged in conducting business functions. This
report is based on the case study of business enterprise call as organic fruits and vegetables. This
business enterprise involved in selling organic foods and vegetable to its customers. This report
will project about the different aspects related to the business enterprises. Henceforth, report will
emphasis on the elevator pitch in respect to the business enterprises. Background of owner of
business will also project in this report along with the other relevant information related to the
owner of business will also project in this report. Product portfolio of company will also provide
in this project. Target customers will also be a part of this project. Market research will provide
in this report. Market trends, current industry life cycle, marketing trends and other relevant
information will be provided identified from the research. Precise information about the
secondary research conducted by company and also the primary research conducted for the
enterprises. Relevant information over marketing strategies of company will provide in this
project.
MAIN BODY
Elevator Pitch
The name of the business enterprises is call as organic fruits and vegetables. This
business enterprises involved in selling organic category fruits and vegetables. The aim of the
company is to serve the fresh category fruits and vegetables to its target customers in market.
Company has a direct contract with farmers engaged in producing organic fruits and vegetables
with tradition farming techniques without any liquids (Azzurra, Massimiliano and Angela, 2019).
Company will sale its products over its stores in United Kingdom and also the company sale over
internet at the website of company. This business model provides free shipping services to its
customers who have book orders over internet. The business idea of company is based on
providing best quality organic fruits and vegetables at the best competitive prices.

Owners background
Why you want to run business
Owner of the business wants to run its own business. He always aimed to be an
entrepreneur and always has this ambition to establish its own brand. Owner of the business did
not carry any previous working experience as he just got his qualification in management and
started this enterprise. He always wanted to do his own thing and put efforts towards achieving
his own goals and objectives of life. He believes that own business venture allows you to
experiment in business ideas and creativity and it gives you wings to fly in your own way. He
has this passion to run the business which drives him towards this idea of business.
Previous work experience
The owner of business has no any previous work experience. He just passed out from the
management degree and initiated his own business idea. In his family no other family members
own any business venture all are engaged in jobs at some organisations. It can be stated that
owner has no experience of running its own business. He is a complete fresher in the world of
business.
Qualification and education
Owner of the business hold the graduate degree in commerce. He also holds post
graduate degree in economics. He has also completed his MBA in finance and marketing. His
qualification in graduation, post graduation and MBA will guide him in running the business
enterprises. Especially the MBA Degree he holds will allow him to run the business. As the
MBA program is totally based on the business administration and management and it is an
essential part of business. This program will support him in every situation of business. MBA
Program will also support owner in framing strategies related to marketing, finance management
and other operational strategies.
Training
I have done personality development training which has developed many of my aspects
related to the personality. The personality development training has made me more confident
about my strengths. This also allowed me to identify clearly all my strengths that will support me

in gaining immense success for my business venture. I also completed skill development
training. Skill development training has supported me in learning new skills along with the
existing ones (Grubor and Djokic, 2016). Skills like communication skill, presentation skill,
research skill, analytical skill, observation skill and may other skills. Skills play crucial role
being an entrepreneur to achieve the goals and objectives of business. I also completed
information technology training which has involved usage of technology in business. The
business concept is also depends upon the technological utilisation. This training has guided me
towards channelling technology for the growth and success of business.
Hobbies and interest
I have hobby of writing. I write poetries, script and stories. I also have a hobby of singing
songs and play musical instruments. I also carry a huge interest over critical thinking. I have a
huge interest to analyse and assess the situation critically. I have an interest in facing tough
situation which also becomes part of the business many times.
Product portfolio
Product that will sell
In the business enterprises call as organic food and vegetables. Company will sale
organic foods like vegetables, fruits and other organic foods. All these products are fresh and
refreshing. Company has made strategic alliance with farmers and other producers engaged in
producing organic food with the tradition farming techniques and methods. Customers can book
its order over internet also on the website of company. Company will deliver the products within
the stipulated time period (Golob and et.al., 2018). Free shipping facility is also provided by
company so that all customers who are not able to visit company’s stores can also buy the
products offer by company. All kinds of organic food are a part of company’s product portfolio.
Company will assure that the orders customers will make will be delivers on time and customer
will get the fresh organic food products on time. Fruits, vegetables, rice and other food products
will all be organic and fresh from farms will make available to customers.
Basic product and service
Company will involve selling in organic food and vegetables. Organic food will involve
all kinds of food products like rice and all other food products. Company will also sale fruits and

fruit juice from the organic fruits and products made out of tradition organic farming techniques.
Organic fruit and vegetable company will not just involved selling in organic food but the
company will also serve services like free shipping to supply such products to the door steps of
customers (Nandi and et.al.,2016). The service of company will involve pre payment as the
customer needed to pay at the time of booking and within 24 hours the product will deliver at the
door step of customers. All food products will be fresh and refreshing and healthy. Company
also ensure the clean and hygienic products made out of the tradition farming techniques.
Company will also available all different types of products involve in cooking like salt and other
products use in cooking different dishes and food items.
Different types of product and services
Company will offer different food products and vegetables produced out of the traditional
farming techniques. All these food items will be organic and will be healthy that will deliver all
kinds of health benefits to the potential customers of company. Company will offer all types of
food products associated with organic farming techniques and methods to serve the best healthy
advantages from the products of company (Besson and et.al., 2019). Company also engaged in
serving the free home delivery of each and every order placed by customers. Within the given
time spam the order will be placed at the door steps of customers. Company is ensuring the
proper healthy and hygienic food products at the best competitive price range. Proper social
distancing will also maintain while delivering products to customers. Company also provide
services of taking feedbacks from customers once the order is successfully placed at the door
steps of customers. This service of company of taking feedback will drive company towards
improving the services of company. Customers also get opportunity to replace the order if the
order is not match the quality standards of customers.
Going to sell all products
All products offer by company will be sale from the initial stage of the business.
Company do not have any such plan to keep some of its products aside in the beginning to sale.
All food products which are organic and healthy will be sale to customers from the initial stage
of the business (Vietoris and et.al., 2016). All products of company will also available over the
official website of company also so that customers can place the order over internet.

4. THE MARKET FOR CUSTOMERS
4.1 Customers are businesses or individual
There are no specific customers for organic fruits and vegetables because they have to
have a good understanding of the products for themselves (Dinning, 2017). The customers are
going to be individuals mostly because the organization does not want to have partners because
the decision making power can be lost in this process.
4.2 Typical customers
There is going to be no use of getting in age and gender for the products of organic fruits
and vegetables but the people who have a better lifestyle and can afford these products are going
to be targeted. There are a lot of people who are aware of these products which are present in the
market otherwise the company is not going to have good sales. The culture and trends of the
customers are changing as well which will have to be maintained so that they can have better
functioning for themselves.
4.3 Base of the typical customers
This is not a worldwide organization because they want to provide the best to the
customers and the farmers are going to be limited for the organization (Lech, 2019). Organic
fruits and vegetables have collaborated with farmers therefore they are going to be a strong
business in UK itself.
4.4 Factors that prompt the customers to purchase the products
Customers in the world are getting health conscious which is why these organic products
are going to attract the right customers. There are a lot of benefits which are present for the
clients who are involved in fitness.

4.5 Factors which helps the customers to choose the business
Larger the organization must the customers have blind trust which is why organic fruits
and vegetables are going to invest a lot to make the company huge therefore there are a lot of
farmers which are involved in this project (Rostova, Shirokova and Sokolitsyna, 2019). Organic
trust worthy businesses is not present in the market therefore this is going to be a great advantage
for the organization.
4.6 Sold any products already
There are very little products which are tested on the people who are involved in the
researches so that there are honest feedbacks for the products which can be taken. Improvement
in products is very essential for the company to have.
4.7 Customers waiting for the products of the company
Customers are waiting in the market for organic products not just in fruits and vegetables
but other products as well so that the environmental harm can reduce. This is the measures which
the customers are taking so that the environment of the world can be repaired which proves that
organic fruits and vegetables is going to be successful in market.
5. MARKET RESEARCH
SECONDARY RESEARCH
5.1 Introduce the market sector
There are a lot of customers which have turned vegetarians in United Kingdom and there
is about 3.5m tonnes of fruits and vegetables which years produced by British farmers (Agarwal
and Virine, 2017). This is an industry which is developing and growing because this is a basic
need of human and cannot be affected because of external factors.

5.2 Market trends
The sales are increasing rapidly of this industry which is a great factor for the company.
Organic fruits and vegetables will be able to grow up faster in this aspect of the company and the
organization will be able to have a competitive advantage very quickly.
5.3 Industry life cycle
Currently, due to covid-19 there has been a growth in the consumption of fruits and
vegetables of the people because the customers are home and they want to prepared their own
food since outside is not safe. There is a lot of sale which is visible in this industry which is a
great sing for organic fruits and vegetables.
5.4 Customers buying behaviour
Customer’s behaviour is changing according to the health awareness in the world which
is why they are shifting to organic fruits and vegetables which can be used by this company to
get an advantage and have higher profitability (Vasiljeva and Berezkina, 2018).
5.5 Marketing trends
According to local sales network there is a detail study of this industry which is present
and there is a clear indication for the organic products to last in the market effectively which is a
great factor for the organization. Markets in United Kingdom are developing which is why the
customers are also shifting to better products which are present in market for them.
5.6 External influence
It is very important for the business to understand the external factors which can have a
great influence of the external environment on the business. It is after analysing these factors the

company must decide better decisions for themselves so that they can have better performance in
the market and make the company have a strong portfolio and brand image which is good for a
long run.
 Political Factors
The political power of UK is stable which a very good factor for the organic fruits and
vegetables and they will be able to expand themselves effectively in the country (Mesároš and
et.al., 2019). The products are not good for transportation which is why the company does not
have plans to expand themselves globally as well because the market is not going to be strong for
the organization. The company is going to follow the laws and regulations of government so that
they can operate effectively and the organization will be able to make a place for them in the
market.
 Social Factors
The society is shifting to this type of products which organic fruits and vegetables are
providing them so that they can consume the best for them. The trends are changing because the
customers are getting more aware of themselves and knowledgeable as well which can be taken
advantage of by the organization.
 Economic Factors
The GDP of the country is increasing which can make the organic fruits and vegetables be
able to price the products higher. The company is going to have a lot of profitability which is
good for a long run and the company will be able to invest more in expanding the business so
that they can get in more customers.
 Technological Factors
Due to global warming there are a lot of climatic changes which are taking place but with the
help of technological help the farmers will get a lot of help and will be able to take the right
decisions for themselves and be able to produce the products (Caetano and et.al., 2016). There is
a lot of investment which is going to be used in the technological aspect because a lot of farmers

are going to be involved in this organization and the organization is going to be liable to all these
people.
 Legal Factors
The employees who are the farmers of the organization are going to be taken full care of and
the company will be able to operate effectively as well. Farmer which are associated with the
organic fruits and vegetables are going to have full transparency and so are the customers going
to have it which is going to be very good for the organization to have.
 Environmental Factors
This is a very environment friendly organization because they are not having any waste
which is going to be harmful for the organization in any way. There are zero carbon footprints
which are present in the company so that there is a better functioning for themselves which is
going to be very good for the organization to have. The company has to take more actions for the
environmental improvement so that the organization can get a higher reputation for themselves
in the market.
PRIMARY RESEARCH
5.7 Type of research carried out
This is a mix of intervention and descriptive type of research which has been performed
in this report. There are a lot of details which have been gathered so that there is going to be a
ground for the business which would be developed accordingly. Intervention is when the
products are experimental for the customers which are organic products are present in the market
but the customers are wanting trustworthy company so that they find it easier to consume to
products and invest in them.