Product Introduction and Sales Cycle: Organic Ice Cream

This report provides an in-depth analysis of an organic ice cream product, focusing on its introduction, features, and the rationale behind its selection. The main body details the product's composition, emphasizing the use of natural ingredients and its appeal to health-conscious consumers. It further explores the sales cycle process, outlining the seven key stages from prospecting leads to post-sale follow-up, and how this cycle is implemented for the organic ice cream. The report also discusses the benefits of the product, such as its health benefits and environmental friendliness, along with the challenges, including pricing and information disclosure. The conclusion summarizes the key findings, highlighting the importance of understanding the target market and the sales process for product success. The report emphasizes the importance of influencing customers to close deals and generate revenue.

Individual Project

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Introduction of the product and why it is selected.................................................................1
Sales cycle process.................................................................................................................2
Benefits and challenges during the presentation of products.................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Organisations have to carry out research in order to develop the product which they have to
offer the targeted audience. It is necessary to focus on the needs and wants of the potential
buyers so that business can achieve their goals and objectives. Different steps should be taken
under consideration so that effective procedures can be carried out (Song, Li and Geng, 2020).
Individuals have to involve creative and innovative ideas in their production procedures so that
they can attract large number of customers in the best possible manner. This report will include
the preparation of a product and services for sailing them to the and users or potential buyers.
The introduction of product is mentioned in this report which describes their all the features and
benefits. The reason of selection of particular product is mentioned in this report along with
different steps of sales cycle. Different benefits and challenges are also discussed regarding the
selling of product to targeted audience.
MAIN BODY
Introduction of the product and why it is selected.
The selected product is organic ice cream which is made up of natural milk and natural
ingredients without the usage of synthetic materials. It is chemical free product which is healthy
for each and every individual of society. This organic ice cream is very tasty and full of nutrients
which can attract a large number of audiences. Elimination of synthetic materials in ice cream
assist customers in making their lifestyle healthier which is positive factor. Natural ingredients
which are used in preparation of organic ice cream includes berries, nuts, natural milk, organic
cream, vanilla extract, organic guar gum, organic sugar cane extract and various other organic
ingredients (Li and Teng, 2018). It effectively maintains the nutritional value of ice cream which
can be used for children and elderly age group without any problems and issues. Health-
conscious people can also include organic ice creams in their diet without any hesitation is it
contributes in developing their health benefits. There are number of flavours available in organic
ice creams which can serve the needs of large number of audiences.
It is completely different from regular ice creams which are not natural. The synthetic
ingredients are completely ignored by organisation in order to contribute in making the good
health for their customers. People who are suffering from diabetes can also include this ice
creams in their diet without any issue and rest as it contains all the natural ingredients which are
1

beneficial for their health. Natural sweeteners and other substitutes are used for making ice
creams sweet so that it can give best possible best to the customers. Natural sweeteners add value
and taste to ice creams which make them yummy and tastier (Homburg, Hohenberg and Hahn,
2019). Organically cultivated substances are scientifically proven beneficial for maintaining the
better health which is priority for large number of people. They are effective source of vitamins
such as B-12, B-6, Vitamin E, A and D. it effectively prevents blood clotting as it includes
vitamin K which is benefit contributing towards health.
In order to sell the product which is organic ice cream organisation uses sales cycle which
can boost their sales. It includes seven stages which ensures that product which is ready to cater
the needs of customers can be reached effectively to the end users. Organisations have to focus
on their channels which connects buyer to the product so that they can generate appropriate
revenues. Physical stores and online websites and applications can be used by organisation in
order to sell their organic ice creams to the targeted customers. Before offering products, this
cycle also assist organisation in identifying their potential and targeted buyers who wants to buy
the particular product.
Sales cycle process
Organisations uses sales cycle so that they can start offering and selling their products from
first potential customer and end their deals in appropriate manner along with providing post sale
services. The journey of a sales is improved with the help of this particular cell cycle as it
focuses on their needs and desires of targeted customers so that organisation can serve needs in
best possible manner (Dong, Yang and Zhao, 2018). The particular purchase can become more
improved factor for both organisation and as well as customers with the help of this cycle. It
shows a proper road map and guide the respective sales person in order to reach their potential
and targeted customers in effective manner. In case of organic ice cream organisation have to
identify and analyse the targeted segment of society who wants to expand their money for buying
particular product. The sale of organic ice cream can be effectively increased with the help of
this sale cycle which is positive factor for an organisation. This includes seven stages which can
be discussed as follows:
Prospecting of leads: It is the first step which focuses on identification of potential buyers
for particular product which is organisation is offering (Jonathan and Budi, 2021). Targeting
customer profiles is necessary to identify for an organisation so that they can carry forward their
2

procedures in order to contact them. Organic ice cream is a product which can be used by each
and every segment of society as it includes large number of benefits. It is easier to find the
targeted audience for organic ice cream because it is completely different from other ice creams
as it contains natural ingredients which are good for health. Sourcing information of customers
helps organisation in contacting with them so that they can offer their products to those
customers.
Contact potential customers: This stage is responsible for initiating contacts with potential
buyers of products. Organic ice creams are highly demanded by large number of audiences
searches elderly age group and diet conscious people (Li, Wang and Song, 2019). The selection
of best appropriate communication channel plays important role in influencing and attracting
customers towards product. Organisation cancel their ice creams through online applications or
can use traditional sales according to the requirements of their customers.
Qualify the customers: At this stage organisation a focus on dividing the segment of
customers according to their interest in order to buy the particular product. This is a beneficial
stage for organisation as it minimises the wastage of resources such as time and cost because
employees have to make contact with the selected qualified leads. In case of organic ice creams
organisation have to pitch customers like suffering from diabetes and diet conscious people.
Present your product: After Identification of potential customers, initiation contacts with
them and selecting the appropriate leads, Organisations have to present their final products in
front of their targeted customers. This requires large number of preparations by an organisation
as it is a most important stage in sales cycle (Zhong and Shen, 2022). Organisation focus on
attractive packaging and labelling of organic ice cream so that it can attract large number of
audiences towards words it. Innovative way of presenting products to audience can develop
interest of potential buyers which is a positive factor. It is important to convey all the relevant
benefits and positive factors of products to customers so that they can get influenced in order to
buy the particular product.
Overcome customer objections: This includes different problems and queries of customers
regarding the product which is offered to them. The main logic terms of an organisation is to
resolve the problems of the targeted audience by providing them solutions and answer to their
questions. Salesperson of organic ice cream have to provide detailed knowledge about their
products so that they can make customers understand about their benefits. It is important to make
3

connection with the targeted audience so that their queries can be resolved in short period of time
so that sales do not affect.
Close the sale: At this stage employees have to influence customers in order to close the
deal with them. There are large number of customers present in society who demands for organic
ice cream because they want to maintain a healthy lifestyle. It is a positive factor contributing in
enhancement of sales of the ice creams which assist overall organisation in generating revenues.
Developing healthy connections with customers assist organisation in increasing their sales
without putting much efforts.
Follow up: This is the last stage of this cycle which focus on providing post sales services.
Organisations assist users for getting appropriate benefits from their products and understanding
their reviews and feedback about them (Peterson, Crittenden and Albaum, 2019). They can also
get opportunities for reaching the additional contacts with the help of targeted audience. Organic
ice creams provide various benefits to customers which can be easily marketing among the
customers without involving excessive cost.
Benefits and challenges during the presentation of products
Individuals have to go through different benefits and challenges during the sale of their
products to the potential buyers. Various benefits which have provided by organic ice creams are
mentioned below:
Organic ice creams are healthier: During presenting organic ice cream this is the most
appropriate benefit which assist in presenting the product in best possible manner. The
organically cultivated product assist in capturing the market in effective manner as customers
desire for healthy products (Zhao, Liu, Zhao and Chen, 2022). Natural sweetness adds more
value to the ice cream as it can be used by elderly age group and diabetic patients without any
risk.
Helping the environment: The elimination of added preservatives and helps organisation in
improving the environment. People who consume organic products in their diet contribute
positive efforts in decreasing the level of CO2 foot prints. Organic ice cream does not include
large number of carbon dioxide and other chemicals which is a positive factor. In this manner
organisation balance the environment in best possible manner by offering the environmentally
friendly products.
Challenges
4

Price of product: Due to the involvement of natural and organic ingredients it is become
expensive product. Organic ice creams are on expensive side in comparison to normal non-
natural ice Cream (Xu and Yang, 2022). It becomes a challenge for marketers to promote their
products as some of the customers unable to afford these ice creams. The pricing factor affect the
growth and sale of particular product as it has to be considered according to the economic growth
of the society.
Information on package: Customer wants to know each and every ingredient which is used
in their edible product which is difficult for an organisation. It is important to maintain the
confidentiality regarding the ingredients so that competitors do not copy the manufacturing
process of an ice cream. Missing of all the list of ingredients becomes challenge for organisations
to boost their sale in appropriate manner.
5

CONCLUSION
From the above report it can be concluded that selling a particular product requires different
steps which have to be undertaken by organisation in required manner. Marketers have to
research the markets so that they can identify customers who demands the particular product. It
is the responsibility of sales person to influence the customers in order to close the deals in order
to generate revenues and profitability. This report included the preparation for selling the product
among the targeted market and customers. All the benefits and features of product is discussed in
this report which helps customers in making decisions for buying the product. The sale cycle is
discussed in this report which is used for developing the appropriate sales channel for a particular
product.
6

REFERENCES
Books and Journals
Song, W., Li, W. and Geng, S., 2020. Effect of online product reviews on third parties’ selling on
retail platforms. Electronic Commerce Research and Applications, 39, p.100900.
Li, R. and Teng, J.T., 2018. Pricing and lot-sizing decisions for perishable goods when demand
depends on selling price, reference price, product freshness, and displayed
stocks. European Journal of Operational Research, 270(3), pp.1099-1108.
Homburg, C., Hohenberg, S. and Hahn, A., 2019. Steering the sales force for new product
selling: Why is it different, and how can firms motivate different sales reps?. Journal of
Product Innovation Management, 36(3), pp.282-304.
Dong, C., Yang, Y. and Zhao, M., 2018. Dynamic selling strategy for a firm under asymmetric
information: Direct selling vs. agent selling. International Journal of Production
Economics, 204, pp.204-213.
Li, Q., Wang, Q. and Song, P., 2019. The effects of agency selling on reselling on hybrid retail
platforms. International Journal of Electronic Commerce, 23(4), pp.524-556.
Zhong, B. and Shen, H., 2022. Manufacturer selling mode choice for new‐version product
introduction. Managerial and Decision Economics.
Peterson, R.A., Crittenden, V.L. and Albaum, G., 2019. On the economic and social benefits of
direct selling. Business Horizons, 62(3), pp.373-382.
Zhao, H., Liu, J., Zhao, P. and Chen, J., 2022. Will nuclear polluted seafood stop selling in the
blockchain-enabled market? Lessons from government punishment and social cognition
for retailer's selling. Marine Pollution Bulletin, 178, p.113608.
Xu, W. and Yang, S., 2022. Selling with Product Recommendation and Efficient Below-Cost
Pricing. Available at SSRN 4050495.
Jonathan, B. and Budi, I., 2021, October. The Use of Text Mining for Classification of Product
Selling Content in Social Media Female Daily. In 2021 International Conference on
Advanced Computer Science and Information Systems (ICACSIS) (pp. 1-6). IEEE.
7

8