Entrepreneurial Venture: Organic Post-Workout Skincare Cream

Desklib provides past papers and solved assignments for students. This report analyzes the feasibility of an organic post-workout skincare cream business.

Entrepreneurial opportunities

Introduction
 Entrepreneurship is the process of
designing, launching, and running the
new business.
 Willingness and capacity of organizing,
developing, and managing business
venture.

Importance of
Entrepreneurship
 Entrepreneurship growth
 Innovation
 Enhances standard of living
 Development of managerial capabilities
 Economic development
 Promotes research and development

Introduction about the new
business
 the new business venture will be
created which will sell the skin care
product used after the post workout
named as “ Organic cream”.
 manufacture the cream from the
different organic ingredients
 manufacture the cream from the
different organic ingredients

Importance of post
workout skin care
products-” Organic Cream”
 Work as an exfoliator
 Eliminate excess oil and unblock the pores
 Naturally lifts the cells of dead skin to effectively clean
skin and unclog pores
 No side effects
 keep the skin hydrated and moisturized while addressing
acne-prone skin concern
 many organic ingredients- soy wax, coconut oil, vitamin
E oil, organic green tea, Non-GMO Sunflower Lecithin,
Eucalyptus Oil, Camphor Oil, Pure Unrefined Shea Butter,
Proprietary Blend of Essential Oils, Menthol and Lemon
Oil.

Industry Attractiveness
 It is the future potential of profit of a
market
 can be used for examining and
analyzing the competitive structure of
an industry
 Porter’s five forces model influence and
shape the potential for the profit

Porters Five Forces Model
 threat of new
entrants
 Bargaining power
of suppliers
 Bargaining power
of Buyer
 Threat of
substitutes
 Competitive Rivalry

Threat of new entrants – High
 In UK, competitive industries exists in
the Post workout Skincare products
 Attracts new entrants
 high barriers to the new entrants
 high capital requirements for
establishing the manufacturing set up

Bargaining power of
suppliers- Low
 low bargaining power of suppliers
 Low input differentiation
 threat of forwarding integration and
certain switching costs

Bargaining power of Buyer-High
 High bargaining power of
buyers
 Due to increased
competition and products
availability
 forced for reducing the
prices of products
 Otherwise, may switch to
other brands

Threat of substitutes- Low
 In UK, people are very much conscious
towards their health and skin
 Prefer to use the organic products
 Switching costs are low

Competitive Rivalry- High
 High competition for the post workout
skin care products
 Main competitors- Smash Camera Ready
BB water SPF 30, Clinique Pop Lip and
cheek oil, Dermalogica Skin Purifying
Wipes