Organic Rabbit Farm Business Plan: A Comprehensive Project

Desklib provides past papers and solved assignments for students. This project details the creation of a successful organic rabbit farm.

ORGANIC RABBIT FARM
Student’s Name:
Student’s ID:
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Table of Contents
Task 1:.............................................................................................................................................4
Introduction..................................................................................................................................4
Summarization of business operation..........................................................................................4
Business decision on visual identity............................................................................................4
Creation of values........................................................................................................................5
Conclusion...................................................................................................................................5
Task 2:.............................................................................................................................................6
Introduction..................................................................................................................................6
Primary research..........................................................................................................................6
Secondary research......................................................................................................................6
Quantitative research....................................................................................................................6
Qualitative research......................................................................................................................6
Conclusion...................................................................................................................................7
Task 3:.............................................................................................................................................8
Introduction..................................................................................................................................8
Ethical dilemma...........................................................................................................................8
Conclusion...................................................................................................................................8
Task 4:...........................................................................................................................................10
Introduction................................................................................................................................10
Selection of applicants and compliance with equality and diversity.........................................10
Rights of employees...................................................................................................................10
Conclusion.................................................................................................................................10
Task 5:...........................................................................................................................................11
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Introduction................................................................................................................................11
Description of business asset, gains, liabilities..........................................................................11
Accounts for avoiding cash flow problems................................................................................11
Conclusion.................................................................................................................................11
Reference list.................................................................................................................................13
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Task 1:
Introduction
The business plan would focus on establishment of small business with the budget £20,000. In
order to create the plan, focus will be made on summarization of business operation, business
decision on visual identity and also creation of values.
Summarization of business operation
The business operation would involve organic farm for cultivation of rabbits. The location of the
farming business is Castle Combe in Wiltshire, England. The target customers for the business
include a huge section of older generations who opt for rabbit meat. The budget for the project
has arrived at £20,000. The name of the business operation would be “Organic Rabbit Farm".
The business model of farming would focus on innovativeness and creativeness. Cost-effective
techniques would be utilised for the business model (Poppe et al. 2015). Focus will be made on
development of big farm and this farm will be increased according to the future requirements.
Basic requirements can be initiated through a well-planned shelter or set-up for the rabbits.
Regular monitoring will be done for keeping health of rabbits good. The care management is the
priority for the present business model. In the case management procedures, there will be
sufficient supervision, medical check-ups of the rabbits. As suggested by Leshed et al. (2014),
focus will be made on layout design of the framing house. The layout designing will be done in a
way that incorporates considerable space for movement of the rabbits. It is important to make the
rabbits healthier for making a good profit. The profit margin further can be improved through
introduction of better management system.
Business decision on visual identity
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Figure 1: Logo of Organic Rabbit Farm
In order to build visual identity of the framing business, the main focus will be on development
of successful business. The focus of this business entity further includes creation of better brand
strategies. Improvement in brand identity can be improved through creation of attractive logo.
The logo will be helpful for attracting a large section of consumers towards the organisations.
Integration of proper research will also be initiated for improving visual identity. Effective
process of business foundation can be introduced.
Creation of values
Establishment of Organic Rabbit Farm will be helpful to create value in the market. The motive
of this business initiative is to create a process of organic farming without using any harsh
chemical. The business organisation is aimed at offering fresh meat to the consumers. There is
also the environmental aspect, as organic farming has positive effect on the environment. There
will be protection of environment with utilisation of this process (Prasad and Augustin, 2014).
The focus will further be made on creation of social values through promotion of transparent
business. Business transparency can be further fostered through the process of effective
mechanism.
Conclusion
It can be finally argued that the Organic Rabbit Farm is able to provide fresh meat to the market.
Introduction of effective business model is considered to be the most critical aspect. The
business model would further focus on the promotional aspect, as the success of business will
largely be determined through promotional activities. There will be cost-effectiveness in the
meat products of farmhouse. Future focus will be based on the feed management system.
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Task 2:
Introduction
The discussion would focus on various market analysis techniques for understanding the
effectiveness of the business success of Organic Rabbit Farm. The market research includes
primary research, secondary research, qualitative and quantitative research.
Primary research
Determination of risks, feasibility of the business will be done in the primary research.
According to Wu and Lin (2016), the process of primary research would further focus on
implementation of risk assessment committee. Survey of potential employees is further essential
in this context. The employee survey will be helpful for understanding the potential purchasing
capacity of the market.
Secondary research
In the secondary research process, there will be in-depth analysis of the market through
incorporation of effective study. There can be association of innovative mechanism through
which data regarding the market can be availed. Business reports of similar competitive
companies can be gained for proper way of data collection (Pölling, 2016). The business reports
will be helpful for collecting relevant data of the business. There are business performance
indicators that can further be analysed for understanding present condition of market in the most
appropriate way. Annual reports of the business farms are further considered to be essential in
the perspective of the relevant market condition. The crucial steps of marketing research include
knowing the competitors thoroughly.
Quantitative research
The profit margin is an effective indicator of quantitative research. It is crucial for Organic
Rabbit Farm to determine profitability of the competitors. Determination of successful business
scenario further can be achieved through introduction of effective mechanism in the present
business scenario. The current customer base in the market further can be analysed for
understating the market effectively.
Qualitative research
The qualitative research of Organic Rabbit Farm includes inclusion of quality of the products
offered by the company. The condition of livestock in market can be an effective indicator in the
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present aspect. The trends in the market are vital for the marketing study. Based on consumer
trends, the business organisation can take decisions accordingly.
Conclusion
It can be ultimately said that thorough market analysis is imperative for business success.
Introduction of business success can further be achieved through better and effective
management of the present business scenario.
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Task 3:
Introduction
The discussion will focus on the aspect of ethical dilemma. Discrimination, harassment, and
buying of the employees will be prevented through the mechanism of improved business
initiatives. Equality Act (2010) is a significant law for allowing an effective framework for
resolving ethical dilemmas.
Ethical dilemma
In order to promote “Organic Business Farm” at a discounted rate, it is essential to focus on
website development. However, misconduct of website offering services at the discounted rate
can give negative reputed. Thus, it is important to focus on proper aspect of ethical
consideration. There have been reports of harassment, buying, discrimination of the employees
by the company offering popular websites at a discounted rate. In order to resolve the issue, a
discussion will be made with management of the company to resolve issue. In this respect,
Equality Act (2010) can be mentioned, as this act mandates equality of the employees in business
organisation (Bourne, 2014). In this way, it will be possible to convince the popular website
service providing company to bring equality and transparency in their business.
Introduction of innovative mechanism further can be opted for successful business and resolution
of ethical issues. The law can further be presented for the purpose of achieving effective business
coordination. The service of the company can be taken after ensuring that equality law is
properly implemented. Ignorance of this aspect can have negative repercussion on performance
of "Organic Rabbit Farm". Maintenance of social value and preservation of diversity and
equality needs to be given priority by the management. According to Abrams and Sackmann
(2014), there can be association of ethics in business and it is duty of the company to make sure
that its employers are not harassed and proper respect is given to them. Focus can further be
made on implementation of innovative mechanism in the existing business scenario that can be
associated with better social responses in the process of ethical decision making. Thus, Organic
Rabbit Farm would accept discounted service of the popular website providing company after
ensuring that ethical aspects are maintained by the company.
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Conclusion
It can be finally concluded that implementation of equality law is considered to be the essential
aspect of business promotion. Association with unethical companies can have negative business
reputation for Organic Rabbit Farm.
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Task 4:
Introduction
The discussion has focused on implementation of diversity and equality law during selection of
the applicants. Rights of the applicants need to be protected for allowing effective business
environment in Organic Rabbit Farming.
Selection of applicants and compliance with equality and diversity
There will be compliance with diversity and equality laws while selecting the employees. During
the selection of applicants, the opportunity of equality will be provided to each of them. The
selection process would only focus on merit rather than other biases approach (Noe et al. 2015).
Tesco is a renowned business organisation that implements equality while selecting applicants.
Thus, Organic Rabbit Farm can take lesson from Tesco for promotion of equality and
transparency in the selection procedures. The applicants will be given enough opportunity for
presenting their point of view effectively. The relevant business norms will be presented to the
applicants for allowing them to understand the business environment in Organic Rabbit Farm.
Rights of employees
In the new business organisation, there will be promotion of equality for the two staffs that have
been selected on the basis of zero-hour contract. The process of equality further can be
approached for introduction of innovative mechanism in the present business scenario.
Justification of approaches can further be sought for involvement of effectiveness in the present
business case. Introduction of business growth scenario is further approached for justification of
innovative system in the process of employee rights. According to Mostafanezhad (2015), there
will be promotion of equality policy and fair treatment of the employees. Fair employee
treatment can be incorporated during training, recruitment, decision-making, and allocation of
work procedure. There are a number of legal cases in UK which involves protection of employee
rights. In the case of Eastleigh Borough Council (1990), the rights of free swimming have been
given to the employees.
Conclusion
It can be finally argued that implementation of employee protection acts existing in UK is
effective for the purpose of employee protection. It is vital for Organic Rabbit Farm to focus on
equality laws during selection of the applicants.
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Task 5:
Introduction
The discussion has focused on business, assets, expenses, and liabilities of Organic Rabbit Farm.
It further includes creation of business account for prevention of cash flow problem.
Description of business asset, gains, liabilities
The current asset for the organic farm includes animal prices, the warehouse, the cost of area is
also considered to be again in the case of business scenario. As suggested by Rojas-Méndez et al.
(2015), there can be association of innovative business association that can assist the process of
business gains. There are few liabilities associated with this present business (Thøgersen et al.
2017). The liabilities include feeder cost, death of livestock, operating cost, contractual
obligations. The fixed liabilities include loans for the machinery, breeding cost. There has been
monthly gain of £12,000 from this business.
Accounts for avoiding cash flow problems
The main causes of cash flow problem include over investment, overtrading, unexpected
changes, seasonal demands, and low profits.
Products Costs
Livestock £4000
Foods £1000
Shelter for livestock £3000
Maintenance charge £2000
Medical cost £2000
Labour cost £3000
Total cost £15,000
This budget is effective for prevention of cash flows problems and making profit.
Conclusion
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It can be finally concluded that maintenance of proper expense is crucial for business success.
Thus, the budget needs to be focused properly for making significant profit.
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