This marketing plan outlines a business strategy for "The Organic Store," a proposed grocery store in the UK specializing in organic food items. The plan begins with an overview of the business idea, highlighting the growing demand for organic products and the potential for online sales. It includes a vision, mission, and objectives focused on market share growth and customer satisfaction. A PESTLE analysis evaluates the external environment, considering political, economic, social, and technological factors influencing the business. The report identifies competitive advantages using Porter's generic strategies, focusing on cost leadership and differentiation. It also analyzes the competitive landscape, comparing The Organic Store to competitors like Planet Organic and Arcade Health. The marketing mix, including product, place, price, promotion, process, people, and physical evidence, is detailed. Finally, the plan defines the target market through segmentation, targeting, and positioning strategies, focusing on residents of London, UK, with a focus on customized organic product offerings.
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