Enterprise Project: Organic Fruits and Vegetables Business Plan

This enterprise project presents a detailed business plan for an organic fruits and vegetables business. It includes an introduction outlining the company's aims, an elevator pitch, and the owner's background, including qualifications and interests. The main body of the report delves into the product portfolio, target customers (individuals with a focus on health-conscious consumers), and market research, covering market trends, industry life cycle, and customer buying behavior. Primary research methods and results are also discussed. The project analyzes competitors, conducts a SWOT analysis, and identifies a unique selling point. Operational aspects, including production, delivery, and legal requirements, are addressed, followed by cost and pricing strategies, financial forecasts, and cash flow projections. The project concludes with potential changes for increased profitability, long-term strategies, and a discussion of necessary skills and experience.

ENTERPRISE PROJECT

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Elevator Pitch...................................................................................................................................4
Owners background.........................................................................................................................4
Why you want to run business.....................................................................................................4
Previous work experience............................................................................................................5
Qualification and education.........................................................................................................5
Training........................................................................................................................................5
Hobbies and interest.....................................................................................................................5
Product portfolio..............................................................................................................................5
Product that will sell....................................................................................................................5
Basic product and service............................................................................................................5
Different types of product and services.......................................................................................6
Going to sell all products.............................................................................................................6
4........................................................................................................................................................6
4.1 Customers are businesses or individual.................................................................................6
4.2 Typical customers..................................................................................................................6
4.3 Base of the typical customers................................................................................................7
4.4 Factors that prompt the customers to purchase the products.................................................7
4.5 Factors which helps the customers to choose the business....................................................7
4.6 Sold any products already......................................................................................................7
4.7 Customers waiting for the products of the company.............................................................8
5........................................................................................................................................................8
SECONDARY RESEARCH...........................................................................................................8
5.1 Introduce the market sector....................................................................................................8
5.2 Market trends.........................................................................................................................8
5.3 Industry life cycle..................................................................................................................8
5.4 Customers buying behaviour.................................................................................................9
5.5 Marketing trends....................................................................................................................9
5.6 External influence..................................................................................................................9
PRIMARY RESEARCH...............................................................................................................10

5.7 Type of research carried out................................................................................................10
5.8 Selection of the people for this research..............................................................................11
5.9 Main results..........................................................................................................................11
6......................................................................................................................................................11
6.1 Word of mouth.....................................................................................................................11
7......................................................................................................................................................11
7.1 Key competitors...................................................................................................................11
7.2 Competitive environment.....................................................................................................12
7.3 SWOT..................................................................................................................................12
7.4 Unique selling point.............................................................................................................13
8......................................................................................................................................................14
8.1 Production............................................................................................................................14
8.2 Delivery to customers..........................................................................................................14
8.3 Payment................................................................................................................................14
8.4 Suppliers..............................................................................................................................14
8.5 Premises...............................................................................................................................15
8.6 Equipment............................................................................................................................15
8.7 Transport..............................................................................................................................15
8.8 Legal requirements...............................................................................................................15
8.9 Insurance..............................................................................................................................16
9. Cost and pricing strategy.......................................................................................................16
10. Financial Forecast ...............................................................................................................16
11. Personal survival guide budget............................................................................................18
12. Cash flow forecast ...............................................................................................................18
13....................................................................................................................................................19
13.1 Changes to earn more profit...............................................................................................19
13.2 Changes in longer term......................................................................................................19
13.3 Skills and experience.........................................................................................................20
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21

INTRODUCTION
Enterprise is a business organisation engaged in conducting business functions. This
report is based on the case study of business enterprise call as organic fruits and vegetables. This
report will project about the different aspects related to the business enterprises. Henceforth,
report will emphasis on the elevator pitch in respect to the business enterprises. Background of
owner of business will also project in this report along with the other relevant information related
to the owner of business will also project in this report. Product portfolio of company will also
provide in this project. Target customers will also be a part of this project. Market research will
provide in this report. Market trends, current industry life cycle, marketing trends and other
relevant information will be provided identified from the research.
MAIN BODY
Elevator Pitch
The name of the business enterprises is call as organic fruits and vegetables. This
business enterprises involved in selling organic category fruits and vegetables. The aim of the
company is to serve the fresh category fruits and vegetables to its target customers in market
(Azzurra, Massimiliano and Angela, 2019).
Owners background
Why you want to run business
Owner of the business wants to run its own business. He always aimed to be an
entrepreneur and always has this ambition to establish its own brand. Owner of the business did
not carry any previous working experience as he just got his qualification in management and
started this enterprise.
Previous work experience
The owner of business has no any previous work experience. He just passed out from the
management degree and initiated his own business idea. In his family no other family members
own any business venture all are engaged in jobs at some organizations.

Qualification and education
Owner of the business hold the graduate degree in commerce. He also holds post
graduate degree in economics. He has also completed his MBA in finance and marketing.
Training
I have done personality development training which has developed many of my aspects
related to the personality (Grubor and Djokic, 2016).
Hobbies and interest
I have hobby of writing. I write petrifies, script and stories. I also have a hobby of singing
songs and play musical instruments. I also carry a huge interest over critical thinking. I have a
huge interest to analyses and assess the situation critically.
Product portfolio
Product that will sell
In the business enterprises call as organic food and vegetables. Company will sale
organic foods like vegetables, fruits and other organic foods. All these products are fresh and
refreshing. Company will deliver the products within the stipulated time period (Golob and et.al.,
2018).
Basic product and service
Organic fruit and vegetable company will not just involved selling in organic food but the
company will also serve services like free shipping to supply such products to the door steps of
customers (Nandi and et.al.,2016).
Different types of product and services
Company will offer different food products and vegetables produced out of the traditional
farming techniques (Besson and et.al., 2019).

Going to sell all products
All products offer by company will be sale from the initial stage of the business.
Company do not have any such plan to keep some of its products aside in the beginning to sale
(Vietoris and et.al., 2016).
4.
4.1 Customers are businesses or individual
There are no specific customers for organic fruits and vegetables because they have to
have a good understanding of the products for themselves (Dinning, 2017). The customers are
going to be individuals mostly because the organization does not want to have partners because
the decision making power can be lost in this process.
4.2 Typical customers
There is going to be no use of getting in age and gender for the products of organic fruits
and vegetables but the people who have a better lifestyle and can afford these products are going
to be targeted. There are a lot of people who are aware of these products which are present in the
market otherwise the company is not going to have good sales.
4.3 Base of the typical customers
This is not a worldwide organization because they want to provide the best to the
customers and the farmers are going to be limited for the organization (Lech, 2019). Organic
fruits and vegetables have collaborated with farmers therefore they are going to be a strong
business in UK itself.

4.4 Factors that prompt the customers to purchase the products
Customers in the world are getting health conscious which is why these organic products
are going to attract the right customers. There are a lot of benefits which are present for the
clients who are involved in fitness.
4.5 Factors which helps the customers to choose the business
Larger the organization must the customers have blind trust which is why organic fruits
and vegetables are going to invest a lot to make the company huge therefore there are a lot of
farmers which are involved in this project (Rostova, Shirokova and Sokolitsyna, 2019). Organic
trust worthy businesses is not present in the market therefore this is going to be a great advantage
for the organization.
4.6 Sold any products already
There are very little products which are tested on the people who are involved in the
researches so that there are honest feedbacks for the products which can be taken. Improvement
in products is very essential for the company to have.
4.7 Customers waiting for the products of the company
Customers are waiting in the market for organic products not just in fruits and vegetables
but other products as well so that the environmental harm can reduce. This is the measures which
the customers are taking so that the environment of the world can be repaired which proves that
organic fruits and vegetables is going to be successful in market.

5.
SECONDARY RESEARCH
5.1 Introduce the market sector
There are a lot of customers which have turned vegetarians in United Kingdom and there
is about 3.5m tonnes of fruits and vegetables which years produced by British farmers (Agarwal
and Virine, 2017). This is an industry which is developing and growing because this is a basic
need of human and cannot be affected because of external factors.
5.2 Market trends
The sales are increasing rapidly of this industry which is a great factor for the company.
Organic fruits and vegetables will be able to grow up faster in this aspect of the company and the
organization will be able to have a competitive advantage very quickly.
5.3 Industry life cycle
Currently, due to covid-19 there has been a growth in the consumption of fruits and
vegetables of the people because the customers are home and they want to prepared their own
food since outside is not safe. There is a lot of sale which is visible in this industry which is a
great sing for organic fruits and vegetables.
5.4 Customers buying behaviour
Customer’s behaviour is changing according to the health awareness in the world which
is why they are shifting to organic fruits and vegetables which can be used by this company to
get an advantage and have higher profitability (Vasiljeva and Berezkina, 2018).

5.5 Marketing trends
According to local sales network there is a detail study of this industry which is present
and there is a clear indication for the organic products to last in the market effectively which is a
great factor for the organization. Markets in United Kingdom are developing which is why the
customers are also shifting to better products which are present in market for them.
5.6 External influence
It is very important for the business to understand the external factors which can have a
great influence of the external environment on the business.
 Political Factors
The political power of UK is stable which a very good factor for the organic fruits and
vegetables and they will be able to expand themselves effectively in the country (Mesároš and
et.al., 2019).
 Social Factors
The trends are changing because the customers are getting more aware of themselves and
knowledgeable as well which can be taken advantage of by the organization.
 Economic Factors
The GDP of the country is increasing which can make the organic fruits and vegetables be
able to price the products higher and the organization will be able to expand themselves.
 Technological Factors
Due to global warming there are a lot of climatic changes which are taking place but with the
help of technological help the farmers will get a lot of help and will be able to take the right
decisions for themselves and be able to produce the products (Caetano and et.al., 2016).
 Legal Factors

The employees who are the farmers of the organization are going to be taken full care of and
the company will be able to operate effectively as well. There must be a sense of transparency as
well which needs to be present for customer satisfaction.
 Environmental Factors
There are zero carbon footprints which are present in the company so that there is a better
functioning for themselves which is going to be very good for the organization to have.
PRIMARY RESEARCH
5.7 Type of research carried out
This is a mix of intervention and descriptive type of research which has been performed
in this report. There are a lot of details which have been gathered so that there is going to be a
ground for the business which would be developed accordingly.
5.8 Selection of the people for this research
The locals were involved of the country which are literate and have knowledge about
these products. It is very important for the report to be able to get in the people for the survey to
take place so that the end decision can be accordingly (Prarat, 2019).
5.9 Main results
The main result is going to be that the organization which is organic fruits and vegetables
must launch them in the market of United Kingdom because the scope of the company is high.

6.
6.1 Word of mouth
It is very important for any business in the market to have experience and have contacts
in the market so that they can make a place for themselves easily. Organic fruits and vegetables
are very healthy which the customers are aware of so a word of mouth or few advertisements is
enough for the customers of the country to know about this business (Gellweiler, 2020).
7.
7.1 Key competitors
The competitors for Organic fruits and vegetables are Real Organic foods, The Organic
Delivery Company, The real food company, etc. Real organic food are selling products around
2.2 billion in United Kingdom and the channel which is being used by the competitor is selling
through intermediaries which is proving to be very beneficial for the organization.
7.2 Competitive environment
 Competitive rivals (Medium)
Till now large organizations have not expanded themselves in this field which is a great
factor for the company and there are small businesses which have started organic products.
 Potential new market entrants (high)
There are large organization which can turn to this industry since the opportunity of
profitability is high in the market.
 Power of suppliers (Medium)
Suppliers in the market are balanced which Organic fruits and vegetables are going to
have for themselves in the market. This is not a great threat but a strength for the company.
 Power of customers (Low)

The customers are looking for products which is going to provide them with good health
and this company is doing that for them which is a great factor for the organization's long run.
 Substitute products (High)
There are vegetables which are not organic but they have a strong base for themselves in
the market so that there is going to be a good functioning (Lech, 2019).
7.3 SWOT
 Strengths
The customers are shifting and being aware of organic fruits and vegetables which are
good for there health which is making the business be able to grow in the market.
 Weaknesses
The competition in the market is increasing in Organic fruits and vegetables which has to
be controlled and measures have to be taken accordingly so that there would be a better sales.
 Opportunities
This business is not developed itself in the market effectively which is why the business
will be able to have a good functioning for themselves.
 Threats
Competitors and larger organizations turning to this field as well which can reduce the
market share.
7.4 Unique selling point
The products of the organization will have to be maintained and focused upon so that
there is a better operation. The pricing of the products is also done accordingly so that the
business will be able to grow effectively and for a long run.
7.5 Competitor matrix