Organic Vibes: Business Plan for Personalized Skincare Products

The report outlines a business plan for Organic Vibes, a company specializing in personalized skincare and health care products. It begins with a background on the company, highlighting its mission to provide customized products based on individual customer needs and preferences. The report includes a SWOT analysis, examining the company's strengths (unique idea, technology, and quality products), weaknesses (limited resources, lack of expertise), opportunities (positive market perception, demand for products), and threats (existing competitors, changing customer requirements). The target market is identified as women over 20 who prefer natural products. The report details the product offerings, pricing strategy, distribution channels (online and offline stores), and marketing plan. It also addresses funding sources and market understanding, providing a comprehensive overview of the business strategy. The report also discusses the competition, the market and how the company can raise funds.

Organic vibes (Personalized skin and health care products)
Background
Background: In between beauty pure players,
Organic vibes is going to introduce their quality
products and services to the customers which will
be able to specifically address concern of
individuals. Main objective of organisation is to
represent Personalized organic skin and health
care services after analyzing requirement and need
of their target customers.
Vision: The vision of Organic vibes is to transform
personal care and beauty sector on the basis of
customized products which uniquely crafted for
each individual on the basis of their demand and
requirement.
Objectives: Main objective of Organic vibes is to
look forward to coming to work every day to see
that vision shape into reality. Furthermore, to
ensure that customer’s get appropriate services for
which they are looking forward.
Goals: Goal of Organic vibes is to provide
personalized services to customer free from
harmful chemicals that contains all the natural and
organic ingredient on the basis of their skin and
hair requirement and need.
SWOT analysis
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Marketing plan (4P’s)
Product: The product of Organic vibes will be all
the personalized skin and hair care product on the
basis of customer’s need.
Price: Organic vibes will going to represent their
products and services to customers on Moderate
price in order to create a strong customers base.
Place: Online and Offline stores.
Promotion: In order to promote organizational
products and services, Organic vibes can
implement social media marketing, paper media
and digital media practices to attract maximum
customers towards their services.
References
This is a strategic planning procedure that help an
organisation to analyze it Strength, Weaknesses,
Opportunity and threats. SWOT analysis of
Organic vibes is determine below:
• Strength: The Strength of organisation will be
its unique idea, technology as well as quality
products that will going to provide desired
satisfaction to customers after analyzing their
requirement and need.
• Weakness: These would be the challenging
forces in front of Organic vibes such as limited
resources, funds, lack of expertise and loyalty
customers. In this regard, firm requires to
implement some unique ideas and strategy in
order to cope-up with such issues easily.
• Opportunity: Organic vibes can gain
opportunities by evaluating positive market
perception as well as greater value of products
that will create a demand for organizational
services.
• Threat: It include factor which are beyond the
control such as existing competitors,
unfavorable trends as well as variation in
customer’s requirement.
An understanding of the market
Target market: The target customers of Organic
vibes will be women of age above 20 years who
prefer personalized natural products for their skin
and hair.
Competition: Existing rivals of Organic vibes are
Logona, Suvarna, It’s Pure Organics, Sante,
Odylique and Lavera who already have a leading
market share in UK.
An understanding of the market
Organic vibes can raise funds from different
sources such as Bank and Crowd funding through
which they can get an investment amount on
desired interest rate. Furthermore, after getting
sustainability in business, Organic vibes can get
desired investment from different investors.