CX66012 Market Development and Sales Report: Organic Wine Company

This report delves into the market development and sales strategies employed by The Organic Wine Company, focusing on expanding its presence in Central Auckland. The analysis begins with an overview of the company, its objectives, and its product offerings, which include a range of certified organic and vegan wines. The report then conducts a territory analysis of Central Auckland, utilizing the FABE (Features, Advantages, Benefits, Evidence) format to assess potential prospects like Countdown and Super Liquor. Prospect analysis is performed on Countdown and Super Liquor, examining their business models, financial strength, and potential for partnership. The report covers sales call techniques and ethical closing strategies. Overall, the report aims to provide a comprehensive understanding of the market development and sales processes necessary for The Organic Wine Company's success in the target market.