Research Proposal: Organic Wine Sale Management in Tesco Retail Sector

This research proposal focuses on evaluating the organic wine sale and its management within the retail sector, specifically analyzing the case of Tesco in the United Kingdom. The study aims to analyze organic wine sales and management within Tesco, identifying methods to enhance sales and profitability, evaluating the impact of management practices, and analyzing the challenges faced in implementation. The background highlights the growing trend of organic wine and its importance for Tesco's business objectives. The proposal includes research questions addressing the concept of management in increasing organic wine sales, methods to increase profitability, the impact of management practices, and the challenges faced by Tesco. The rationale emphasizes the influence of wine in the retail sector, while the significance underscores the growing awareness of organic wine. The literature review provides insights from existing research on the positive impacts of organic wines on business performance, the importance of innovation, and the significance of meeting customer demands. The proposal includes references to relevant books and journals supporting the research.

RESEARCH PROPOSAL

TABLE OF CONTENT
Topic................................................................................................................................................3
Aim..................................................................................................................................................3
Objective..........................................................................................................................................3
Background......................................................................................................................................3
Rationale..........................................................................................................................................4
Significance.....................................................................................................................................4
Literature Review............................................................................................................................4
REFERENCES................................................................................................................................5

Topic
To evaluate the organic wine sale and its management in the retail sector industry in United
Kingdom : A study on Tesco.
Aim
To analyse the organic wine sale and its management in the overall sale in Tesco retail industry.
Objective
 To study concept of management in the organic wine product sale.
 To identify methods for enhancing the organic wine sale to increase the profit of the retail
industry and in Tesco.
 To evaluate impact of management practices to improve the sale of organic wine in
Tesco.
 To analyse challenges face by the firm in implementation management practices.
Background
The management of the Tesco and retail industry are providing a lot of services in the retail
market with new wines and organic wine products. Wine product and organic wine are in trend
in market and it is also helping the organization in achievement of business goals & objective of
Tesco.
Research Question
1. What is the concept by management in increasing the sale of organic wine?
2. What are the methods by which Tesco can increase the profitability by sale of organic
wine in the retail industry?
3. How can the management practices help the Tesco in increasing the profit by sale of
Organic wines?
4. What are the challenges Tesco and the management are facing in influencing the sale of
Organic wine in retail industry?

Rationale
The topic is selected to make aware about the influencing of wine in the retail sector which is
helping the organization in improving the profitability. It is done to explain the process in
increasing the sale of wine is benefit to the retail industry.
Significance
The research is done so that people get to aware about the influence of win and organic wine in
the retail industry. It is helping the organization in increasing of sale and profitability.
Literature Review
As per the view of (Jaffery, Annuar and AlagiarajThambuRaj, 2020), there are a lot of
positive impacts which organic wines have in a business so that there is going to be higher
performance which is going to be present. Customers are getting health conscious therefore
getting this product in the market is going to help the company be able to have captured a larger
market share for them. Businesses operate and perform well in the market because of the
innovation and methods they have been using in the market so that there is going to be higher
performance and economic growth. Organic products in the market are helping the company be
able to operate effectively and gain competitive advantage as well since the competition in the
retail industry is increasing rapidly.
According to (Qasem, Algharabat and Alalwan, 2020), management of Tesco is trying to
improve the sales and make the company be able to gain an advantage in the market so that there
is going to be higher functioning. Since the competition in the market is increasing therefore it is
important for the company to get in new products as well in the market so that there is going to
be higher performance and demands are going to be matched making the customers be more
satisfied in the market. Following the demands and needs of the customers is important therefore
the company is trying to focus on this factor which is a great opportunity for the company to
have in the market (Chanie Derso, 2019).

REFERENCES
Books and Journals
Chanie Derso, M., 2019. Under Graduate Scientific Paper (Academic Research Proposal,
Research, Senior Seminar and Practical Attachment Report) Writing Guide
Lines. Journal of Biotechnology. 7(3). pp.15-56.
Jaffery, N.S.N., Annuar, S.N.S. and AlagiarajThambuRaj, J., 2020. Research Proposal for Fruits
and Vegetable Consumption and Intention to Consume: Attitude as a
Mediator. Malaysian Journal of Business and Economics (MJBE). pp.169-169.
Qasem, Z., Algharabat, R. and Alalwan, A.A., 2020. Materialism Effect on Apparel
Collaborative Consumption Platform Usage: A Research Proposal. In Digital and
Social Media Marketing (pp. 95-105). Springer, Cham.