CX66012 Sales Report: Organic Wine Company, Auckland Market Analysis

This report presents a sales strategy analysis for The Organic Wine Company, focusing on the Auckland market. It begins with an introduction to the company and its organic wine production. The discussion covers the territory analysis of Western Auckland, highlighting its significance for wine production due to its geographical and climatic conditions. The report details various distribution sectors in New Zealand, including selling through intermediaries, dual distribution, wholesaling, and independent distributors, along with a FAB (Features, Advantages, Benefits) analysis of these sectors. Prospect analysis identifies key prospects, such as Vintners and Procure Alcohol, with their contact details. A sales call plan is provided, outlining a potential interaction with a shopkeeper to promote the organic wine. The report concludes by summarizing the territory analysis and distribution channel analysis to assess the winery's position in the regional and national trade. References to supporting materials are included.