OrganicMart: A Business Plan for an Organic Food Hub in Newham

Desklib provides solved assignments and past papers to help students succeed.

ENTERPRENEURSHIP &
PROJECT MANAGEMENT

About Company
OrganicM
art
Staff
There will be 50 employees in total
for operating the company.
The management team will consist of
8 members.
Background
This company will establish as
100% organic food hub where
people will find numerous options.
It will benefit Newham in improving
health of people. Reduction in
people’s health quality inspired to
establish this company. Also,
realizing the importance of organic
“To be the most valuable food
company focused on organic
farming in the UK”
• Mission
Statement
“To be the premium brand of UK
serving organic food to make
people life healthier and
happier”
• Vision Statement
OrganicMart aims at inspiring
people to integrate organic food
in their meals and be aware of
power of organic food.
• Aim

Key activities, resources & partners
Key Activities
Organic Farming
Organic food products
Great customer service
Delivery
Marketing
Social Media
Food storage
Administration
Business Development
Key resources
Farms
Land & Capital
Finance
Employees and
delivery men
Transportation
Patent
Company website
Machines
Store set-up
Key partners
Local farmers
Supermarkets and
Restaurants
Local companies
Food suppliers
Advertising agency
Employees
Customers

Channels, Value proposition &
customer relationships
Channels
Stores
Company website
Delivery service
After sales
Easily accessible
stores
Advertisements
Social Media
Customer
relationships
•Great customer
service
•Personal contacts
•Online services
•Free samples
•Online discounts
•Feedback
•Social media
•Participation in
health and fitness
events
Value Proposition
•Aiming at providing
health and organic
food at cheap prices
•High quality service
•Efficient delivery
services
•Eco-friendly
packaging
•Numerous categories
of foods
•Friendly staff
•Free shipping within
Newham

Cost structure & Revenue streams
Cost Structure
• Salaries (£20,000-50,000)
• Farmers (£30,000-60,000)
• Marketing cost (<£40,000)
• Website development
(£20,000-30,000)
• Farming (<£200,000)
• Management/administration
(£30,000-50,000)
• Taxes (£40,000)
• Store Maintenance (£35,000)
• Transportation costs
(£105,000)
• Patents (£20,000)
Revenue Streams
• In-store sales
• Online sales
• Varieties in product
offerings
• Event sponsorships
• Supplier sales
• Gift card purchases

Why OrganicMart is different
1 • Free samples of food
products
2
• Hiring only Newham
citizens for farming
and company staff
3
• Customization for
ready-to-eat food
products
4 • Free farming classes
every week
5 • Offering organic baby
food
6
• Main focus on making
every food product of
store ORGANIC

BOROUGH AND ITS PROBLEM
Problem in Newham
The borough has been dealing with
numerous health issues such as
increased child obesity, child poverty,
prevalence of major diseases, and low
weight during birth-time.
It has been identified that the people
of this borough need to change their
food habits and food types.
Target group
Working people (Age
between 25-45 years)
Children (8-15
years)
Health conscious
people
Old-aged people
(Above 50 years)

Social engagement
It will be a social
enterprise
working in
association with
Council, local
gyms, local chefs
and physicians
for improving
people’s health
and lives.
It will organize
health classes
every month with
following
activities:
 Simple physical
activities
 Health
counseling
 Healthy food
cooking
It will provide
certain services
free of cost such
as:
 Farming classes
 Delivery services
 Samples of food
products
Participate in community events conducted for fitness and
health improvement for Newham people

Marketing
Mass marketing through
emails
Use of slogan:
“Make your life organic”
Product awareness
through free samples
Direct marketing in
community events
Advertisement through
Company Website
Public Relations
Radio advertising
Newspaper
advertising
Leaflets
Sponsorship:
Support local sports team
Health programs
Social
Media:
Facebook
Instagram
Youtube

FINANCE
No funding
from bank or
government for
events or social
works
From Company’s
income and event
sponsorships
Either
20% of
monthly
income
Or
£50,000
Investment of income to social
works and community health
improvement
Whichev
er is less

References
• Batchimeg, B., 2017. Financial performance determinants of
organizations: The case of Mongolian companies. Journal of
competitiveness, 9(3), p.22.
• Federico, G., Franz-Georg, W., Magdalena, M. and Triay, G., 2018.
Can Bio-labels help Companies to Gain Competitive Advantage in the
Organic Food Market in Germany?. INTERNATIONAL JOURNAL OF
ACADEMIC RESEARCH IN BUSINESS AND SOCIAL
SCIENCES, 8(8).
• Henke, S., 2018. Sustainability Strategies of Major Food
Corporations in Contrast.
• Hurwitz, L.B., Morales, E.D., Montague, H., Lauricella, A.R. and
Wartella, E., 2016. Mobile marketing to children: a content analysis
of food and beverage company apps. Public health, 141, pp.241-244.
• Magnan, A., 2015. The financialization of agri-food in Canada and
Australia: Corporate farmland and farm ownership in the grains and
oilseed sector. Journal of Rural Studies, 41, pp.1-12.

References
• Newham, J.J., Roberts, H., Aquino, M. and Olander, E.K.,
2016. Supporting early family life: the importance of public
health programmes. Journal of reproductive and infant
psychology, 34(3), pp.221-223.
• Porter, M.E. and Kramer, M.R., 2019. Creating shared
value. In Managing sustainable business (pp. 323-346).
Springer, Dordrecht.
• Verdouw, C.N., Wolfert, J., Beulens, A.J.M. and Rialland, A.,
2016. Virtualization of food supply chains with the internet
of things. Journal of Food Engineering, 176, pp.128-136.
• Wang, H., Tong, L., Takeuchi, R. and George, G., 2016.
Corporate social responsibility: An overview and new
research directions: Thematic issue on corporate social
responsibility