Organico: Detailed Business Plan Presentation - Organic Baby Food

This presentation details the business plan for Organico, an organic baby food company. It begins by emphasizing the importance of safe and nutritious baby food and introduces Organico's mission to provide organic, healthy options without harmful substances. The presentation covers market analysi...Read More

SCRIPT:
Slide 2: Baby food is very important in all the families that have new born babies. Baby food
must be safe and preserved nicely so that the babies are not harmed in anyways while
consuming this baby food. The idea of new infant organic food business of Organico relies in
trend change within the market along with consumer preferences that impacts the consumer
trends in infant organic food market. Organico will be making organic baby foods without
any harmful substances, that will be tasty and safe for the babies.
Slide 3: The company recognises the need of the market and also they are aware about the
segmentation in the market. The proposed business model will be facilitated by the
segmentation and costing. This company will offer organic food products for young children
that offer formula and toddler cereals, rusks and milk drinks along with ready to serve baby
foods
Slide 4: The beginning phase when the children start eating they need proper nourishment
and nutrients in their food supply. The baby food company must keep in mind that the
products they make fulfil all these requirements. The sustenance must be soft yet nutritious.
Child sustenance companies that make baby food products, they make such soft, and
nourishing baby food. These are offered to the clients through retailers or online selling.
Slide 5: The parents and guardians are keen to provide their children with the best quality of
food. They want to provide their children with tasty flavourful and healthy diet. This

motivation has prompted noteworthy development in the business as of late. The businesses
dealing with the baby food products are making tasty and healthy baby food without any
artificial ingredients or harmful materials. As indicated by Zion Market Research, the
worldwide infant sustenance showcase is on course to be a $76.48 billion industry by 2021.
Organico utilizes each significant accomplice and also exercises in enhancing the business
viability for betterment of their products and increasing their business.
Slide 6: The business idea in this regards is as follows. The company will be providing the
parents with tasty and healthy, organic baby food products and beverages. The company is an
efficient organic infant formula producer. This company will offer organic food products for
young children that offer toddler cereals, rusks and milk drinks along with ready to serve
baby foods.
Slide 7: The company is aiming at preparing a business model that will be ensuring that all
the stakeholders of the business will be focusing on the betterment of the products. The baby
food products will be highly innovative and will be better than most of its competitors. The
channels alongside cost structures of Organico are related together to obtain high incomes
from higher shopper gathering.
Slide 8: The key partners of the business canvas model of this business are, Team of brands
and many more, Subsidiaries, Advertisers, Associates. The key activities are Supply chain

management, Sales, Direct purchasing, Merchandising, Refresh stores. The value proposition
are Supermarkets, Home improvement, Wide range of promotions and discounts.
Slide 9: The company will ensure consumer relationship which is based on organizational
culture, Users community, Price based, Consumer satisfaction, Being a member of loyalty
program considers attracting consumers in market by means of offering high discounts. The
key resources of the business are Anticipating trends for making space for new products,
Presence, Brand, Know-how. The channels of the company are Organic product stores, Social
media, New delivery options, Supermarkets, Websites, Coupons.
Slide 10: The market will be segmented according to the consumer groups. The consumer
segmentation are as follows Wide market, Consumers those are price sensitive. The cost
structure of the business will be Presence, Assets, Offices, Advertising and marketing,
Salaries, Rent, Maintenance, Licenses, Taxes, Cost of goods, Logistics expenses. Revenue
will come from Online sales, Retail sales.
Slide 11: The factors which will help the business in becoming successful are the quality of
service and providing the best products among all categories. the organization has developed
several new infant organic products that can affect the food market along with facilitating
quality services . The company will also utilise advertisement effectively to ensure that the

people must be convinced about their products. Unique advertising power and the public
relations serves as the major critical success factors for the organization by means of
newspapers, media use and the journals.
Slide 12: The business will help in opening up of new job vacancies and people of the area
will be getting the opportunity of applying in such jobs. The price of the product offered by
this company is cheaper compared to competitors. Through selling organic products the
organization is observed to obtain increased market share
Slide 13: The social media and the internet will be used very effectively in order to market
the product. Proper marketing plan and communication mix will ensure that the social media
usage is perfectly used. The social media platforms that will be used in the process of
communication are: Facebook, Twitter, YouTube and Instagram. All the accounts will be
linked with one another so that if a post is uploaded in one of the platform others
automatically get updated.
Slide 14: The company will use Facebook by creating a Facebook page where they will be
sharing information related to baby food and childcare. The platform will have all the
information regarding the products and how it should be used especially the advantages it has
over the other packaged food items for infants. Twitter will also be used very effectively to

keep a dynamic contact with the public. This platform will be used to collect feedbacks and
understand the views, needs and requirements of the customers. The company will tweet and
re-tweet the conversations will the customers and will use this platform to understand the
market better
Slide 15: Other platforms that will be used effectively are YouTube, Instagram and the
search engines.
Slide 16: There will be blog that will be written about the baby food product of the company.
It will focus on the safety and quality of the baby food products. The packaging of the baby
food should be done in a way that will help in preserving the products inside for a longer time
without usage of any harmful preservative compounds within the baby food.
Slide 17: The babies do not have a very well developed immune system. Therefore the
producst must be of high quality and devoid of harmful materials. The companies developing
baby food an products must be also careful that there is no flavors or colors used that may
pose harm to the baby or threat to the baby’s health.
The administration and government of most of the countries have strict regulations about
baby food

Slide 18: There are a large number of babies, about 25 percent of them who are having have
indications of hypersensitive sensitization. The product is not a medicine to treat such
problem, but it is the food which can be used safely without any worries so that the babies are
healthy. On the off chance that the infants build up a rash, swelling, the runs or heaving after
a eating a particular food, this product will ensure that nothing of that kind will happen.
Slide 19: This is a graph about the world market where organic products are sold and in what
amount and rate. Therefore is evident that the organic baby food will be well taken.
Slide 20: It can be concluded that the world is increasingly interested in organic products.
The baby food is one of the products that requires to be safe and organic because of the
individuals who consume such products.
The babies needs to be protected from harmful artificial substances. Organic baby food items
are the best substitute. The company will ensure that the organic baby food of finest quality is
served by them.

Slide 21: The present market gap of less number of baby food available in organic category
will be utilised by the company. In a situation where safety strategy was implemented within
the organization, it is also recommended that the new idea of the Organico must be
adequately implemented in alignment to the business canvas can have a drastic impact and
can reach a great number of consumers in a short time frame.