A Detailed Report on Organisation Behaviour at the BBC (2024)

This report provides a comprehensive analysis of organisational behaviour within the British Broadcasting Corporation (BBC). It begins by exploring Handy's cultural typology and how culture, power, and politics influence individual and team behaviour within the organization. The report then delves into motivational theories, including Maslow's Hierarchy of Needs and Herzberg's motivation-hygiene theory, and evaluates how these theories can be applied to improve team effectiveness and employee motivation at the BBC. Furthermore, it examines different types of teams within the BBC and applies Tuckman's model for team development. Finally, the report evaluates organisational theories and concepts, identifying barriers that may affect BBC's performance. Overall, the report aims to provide a detailed understanding of the organisational dynamics at BBC, offering insights into how various factors impact employee behaviour and overall organisational success. The report also covers topics such as power distance, individualism, uncertainty avoidance, and masculinity.

Organisation Behaviour

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
a) Handy Cultural Typology.......................................................................................................1
b) Way in which culture, power and politics influence the behaviour of BBC..........................2
M1 Analyse culture, power and politics can influence individual and team behaviour.............3
TASK 2............................................................................................................................................3
a) Content and process of motivational theories.........................................................................3
b) Motivational theories will help organisation to improve team effectiveness.........................5
c) Improving level of motivation within BBC............................................................................6
M2 Evaluate behaviour of others by applying different motivational theories..........................6
TASK 3............................................................................................................................................7
a) Explain different type of teams in context of BBC.................................................................7
b) Tuckman model for team development..................................................................................7
M3 Analyse team and group development theories....................................................................8
TASK4.............................................................................................................................................8
a) & b) Organisation theory and concept and barriers which affect performance of BBC.........8
M4 Evaluate concept and theories of organisational behaviour.................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
In the modern scenario, organisation behaviour is important study because it is co-related
with human behaviour and business firms. Thus, with the help of this effectively can identify the
actual working system as well as employee's working performance. Basically, this concept adopt
by the business firm for increasing profitability and productivity in a impelling manner so that
they can attain their goals and objectives (Wickramasinghe and Perera, 2014). Apart from this, it
is necessary for every business firm must be manage and control business activities and
operations with the help of appropriate management system so that they can set a brand image
also can get success in competitive market place. However, BBC organisation has been chosen in
this report thus it is largest and leading broadcasting company of UK. Therefore, there will be
define Handy's culture typology as well as culture, power and politics of selected organisation.
In order to this, will be defined different type of teams (Sandman and et. al., 2012).
TASK 1
a) Handy Cultural Typology
Company's management style, working system and culture are helps to represent position
and status in a effective and efficient manner. Therefore, it is necessary for every business firm
must be analyse and evaluate working environment of the business firm so that employers of the
firm can take appropriate decisions (Agarwal and et. al., 2012). Systematic evaluation and
analysis assist to attain objectives and goals so that company can get success in competitive
market place as well as it can be set a brand image in the external market place. Apart from this,
employee's working performance plays important for for every business firm because with the
help of this significantly increase profitability and productivity. Thus, these concepts of the
company are co-related with each others. However, there are defining Handy's culture which can
be used by the BBC organisation for managing and controlling all over business activities in a
effective style (Wong, Wong and Ngo, 2012). Due to this, employers can be attain their decided
goals and objectives as well a cane be get success in competitive market place. Thus, culture
basically categorised into different parts such as follows:
 Power culture: It helps to define, powers, rights and duties within the organisation
should be effectively allocate or delegate to staff members as per their capabilities and
skills so that systematically arrange an manage all business activities and operations. It
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helps to develop healthy working environment within the organisation so that all staff
members will perform their tasks in organized way.
 Task culture: In the context of this type of culture, employers of the company seeks to
be make effective team of persons then they will allocate tasks and operations to them as
per their working performance and knowledge level. So that they will impressively
perform their operations with better quality and results (Nutbeam, Harris and Wise,
2010).
 Person culture: In which concluded those person who have high working capabilities
and significant level as compare with the selected organisation. Hence, this culture helps
to enhance working quality and capabilities of employees so that they will impressively
perform their tasks and achieve their goals and objectives.
As per the Smith review, at the work place of BBC company has done several illegal
activities and things such as sex crime, harassment, cheating, discrimination and so more. Due to
this, employees of this organisation cannot significantly perform their operations with better
results. Thus, employers of this company wants to be adopt goal and task oriented surrounding at
work place.
On the other hand, Hofstede theory based on social psychologist contents therefore it can
be used for defining actual society and business culture. It concluded 6 major dimensions which
helps to elaborated working style and culture in a effective way such as :
1. Power distance
2. Individualism
3. Uncertainty avoidance
4. Masculinity
5. Long term orientation
6. Indulgence vs restraint
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b) Way in which culture, power and politics influence the behaviour of BBC
Every organisation has their pre decided vision and mission which they seeks to be
achieve in future. Thus, all business firms seeks to be expand their company in several areas at
world wide level. Hence, it is necessary for them should use and adopt appropriate methods and
system within the organisation so that they can manage and control all over activities and
operations as well as get success in competitive market place (Ashby, 2013). Apart from this,
superiors or employers of BBC analyse and judge their all staff members as per their rationalism
due to this can be affects working performance and system either positive or negative in nature.
In the other hand, powers, culture, polices, rules and regulations of the company helps to
represent its working environment and system in a effective and efficient way. With the help of
this them they can systematically resolve problems and issues with appropriate solutions also can
be manage and control operations.
In the context of BBC, This company focuses on to enhance employees working
performance in a impelling style. Hence, they allocate or delegate the powers and rights to them
as per their capabilities and skills. So that they can systematically perform their operations with
better outcomes and results (Solomon, Russell-Bennett and Previte, 2012).
However, politics can be carried out as important concept for every business firm because
it helps to provides several opportunities and chances to companies so that they can expand their
business firm in different areas. Furthermore, it is necessary for companies must be regulate and
implement appropriate rules and regulations for employees so that they can systematically
follows them and complete their works and operations with proper management system. In this
order, rules and regulations assist to manage an create healthy working environment within the
organisation (Alfes and et. al., 2013).
M1 Analyse culture, power and politics can influence individual and team behaviour
Organisation culture, power and politics helps to increased working performance and
quality of employees. So that they can systematically perform their operations and attain their
goals and objectives in a impelling style. Apart from this, it is necessary for every organisation
should be regulated and develop healthy environment so that all over employees will perform
their operations in unity. They aids to increase profitability and productivity of the business firm
due to this can significantly get success in com0ptieg market place as well as effectively set an
brand image. So that they can impressively compete with their major competitors.
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TASK 2
a) Content and process of motivational theories
Organisations do sets some targets and to achieve them it is mandatory to give motivation
to the employees so that it can be achieved in set time frame. In today's life it is important for the
organisations to keep the members motivated because of daily increasing competition in market
and it is a key to achieve the set target by increasing morale so that they work accordingly in a
smarter way and for that sometimes they get paid also in a great amount in some sort bonuses.
Motivation means to encourage a person to complete a particular task by giving him various
reasons to finish it more enthusiastically and positively. Since the introduction of organisation
many thinkers have come up with various theories to find out how and by what techniques
employees can be motivated to work and get positive results. Hence, a number of theories are
introduced (Farndale, Hope-Hailey and Kelliher, 2011).
Along with this, Maslow's Need Hierarchy theory mostly used by BBC can also use these
theories which comes under the content theory in order to motivate their employees from time to
time. This will encourage them and thus as a result employees will put their 100 percent to
achieve company' s targets.
In this theory Maslow have compared individuals need to a pyramid showing five levels
of hierarchy. He says that every individual desires these need but its urgency depends from
person to person and from time to time. He also states that as soon as one need is fulfilled the
person jumps to next level of the pyramid. The fulfilment of need start from bottom of pyramid
moving towards its top (Punjaisri and Wilson2011). The levels of pyramid are:
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Illustration 1: Maslow's Hierarchy needs model
(Source- McLeaod, 2017)
Physiological needs- In this the person craves for the basic necessity of life that is
required to survive. He states that air, food, water, clothing and shelter are the basic things
required to live and hence it is the first and foremost need of every individual (Maslow's
Hierarchy of Needs, 2017).
Safety Needs: Once the basic needs are fulfilled an individual crave for its safety needs.
He feels the need to live his life safely and securely. He not only wants himself to be safe but he
also wants his family to be safe and live peacefully (Bird, Saalfeld and Wüst, 2010). It includes
all social , economic and health factors. To fulfil these need it require more money and hence the
person is motivated to work more.
Social Needs:Man is a social animal and hence like to be a part of some or other group.
He believes in socialising and hence feels the need to be loved, cared and have friends.
Self Esteem Needs:It specifies an individuals self respect and self esteem. Its builds up
confidence, gives employee recognition and thus motivates him. If these needs are not fulfilled
person feels helpless and of no use to the organisation.
Self Actualisation Needs: This is the last and final need in the hierarchy model . Here
the person urge is to become what he actually wants to become and in what he is best at. This
need is never fulfilled as new opportunities and challenges come every day .
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Herzberg's motivation hygiene theory is also comes under the content theory which
included two major causes such as hygiene and motivational factors. Thus, which all are
explaining in a effective way such as follows:
 Motivators: Several opportunities, challenging works, responsibilities, involvement in
decision making and so more. Hygiene factor: Job security, salary, fringe benefits, effective working environment,
good pay, paid insurance and so more.
Process theory
There are some other theories as well that are related to motivational theory which may
helps in working efficiency of employees so that they can achieve the set targets more effectively
in a faster and smarter way.
Theory of expectancy: Under this it is totally dependent on the willingness of the employees of
the organisation as how efficiently they wants to work in working hours
which can affect the profit of the organisation.
Setting goals: It is necessary for an individual to know what he or she is working and
how it will put an impact on the organisation which may be possible
that the worker will work more efficiently.
Theory of equity: This refers to the work done by 2 employees in same organisation
where one did it in a short time and other one took time it may be
helpful in motivating the other to work more efficienctly. (De Vries and
Van der Poll, 2016).
Theory of
reinforcement
This theory is totally depending on the behaviour of the workers so that
they can work appropriately to achieve the set goal in an efficient way.
Hence, manager of the BBC company use Herzberg's two factor motivation theory which
helps in improving the satisfaction level of the employees. By this employees get satisfy with
their job because manager provide them better opportunities and rewards system which leads in
enhancing their productivity level. This theory include two factors such as hygiene and motivator
factor. Both are important for the employees to enhance their performance level. Without these
factors workers do not able to perform their activities and attain positive results. One of the main
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benefit of using this theory is to increase job satisfaction of the employees in most appropriate
manner.
b) Motivational theories will help organisation to improve team effectiveness
Organisation needs to motivate their employees from time to time so as to boost their
energy. To motivate the employees the management should know what raises the morale of their
employees. Their are many payment and non payment options to raise employee morale and
motivate them to give their best. Payment motivation are- incentives, overtime, profit sharing,
commission, fringe benefits etc. Whereas non payment options are- Job rotation, Job
enlargement, empowerment, Job enrichment. Other options are organising group picnic, team
bonding activities and so on.
BBC company use three motivational theories which are part of content and process
theory that directly contribute in enhancing employees morale and also increase their
performance level. With the help of this BBC manager easily maintain positive and health
environment to their workforce so that they effectively maintain better relation with all the
employees in most effective manner. With the help of all these theories company easily set their
target and attain all the objectives in appropriate time period.
Herzberg's two factor theory is one of the effective in which top level management of
BBC company provide better chances to their staff members so that they easily enhance their
abilities and knowledge in order to improve their performance level in most effective manner.
Along with this Maslow's theory is also used by BBC organization which helps in
satisfying employees basic needs which leads in motivating them effectively which directly
contribute in overall performance of the company. With the help of this manager easily fulfil
employees demand as per their needs so that they perform their activities in effective manner and
get better results.
Furthermore, Expectancy theory is also effective which aid in attaining all the target is
systematic manner. In this manager of the BBC provide better benefits to their staff members
which helps in motivating them. It helps in increasing the efficiency of the workers at workplace
that directly helps in maintain their quality performance in significant manner.
c) Improving level of motivation within BBC
Employee's working performance and quality plays important role within the
organisation because with the help of this respectively increased profitability and productivity of
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the company in a effective and efficient manner. Therefore, it is required for the company must
be conduct and implement appropriate motivational function and activities for the company so
that effectively increased motivating and confidence level of employees towards their tasks and
operations with better quality of results and outcomes (Pentecost and Andrews, 2010). However,
there are elaborating different ways which aids in achieving company's mission and vision such
as follows:
 Enhanced commitment of staff members: In which superiors of the company allocate
works ad tasks to their employees as per their capabilities and skills. So that they can
significantly perform their operations.
 Increased motivation and confidence level: Employee's motivation an confidence level
should be developed by the employers. Thus, it is required to be adopt and use
appropriate motivational activities and function within the organisation for staff
members.
 Improve working efficiency: Employee's working efficiency plays important role
because it assist to increase profitability and productivity of he company in a effective
and efficient style. Apart from this, while staff members will significantly perform their
operations so that they can be attain their objectives ( Suppiah and Singh Sandhu, 2011).
M2 Evaluate behaviour of others by applying different motivational theories
As per above define motivational theories in a effective and efficient way which can be
used by the company for enhancing motivation and confidential level towards their tasks and
operations. With the help of this they will systematically perform their operations and tasks and
they can be attain their goals and objectives. Hence, it is necessary for organisations must be
adopt and implement appropriate and effective motivational activities and function for
employees. So that they can enhance their working performance and skills in a systematic way.
While staff members perform their operations in a perfect manner then respectively increased the
profitability and productivity of organisation (Venieris, Naoum and Vlismas, 2015). In BBC
context, it is important duty of manager to motivate their staff members in which they provide
them effective services to attain better involvement of the employees and get positive results by
them.
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TASK 3
a) Explain different type of teams in context of BBC
Generally, teams can be carried out as a important aspect for every business firm because
in which two or more persons are working together for achieving common goals and objectives
in a systematic style. Thus, suitable team and group of persons assist to increase profitability and
productivity of company. Therefore, there are demonstrating different type of teams in the
context of BBC such as follows:
 Functional team: In this type of team included similar type of persons who seeks to be
meet with the standard of the company. Apart from this, managers or employers of the
BBC should primarily with their employees so that they can perform their operations in a
effective way. Thus, in this type of team person are effectively perform their operations
in a impelling style. For example: Employers of the BBC company can be develop
effective functional team of person who focuses on attain their decided targets.
 Problem solving team: These type of team of person developed on the temporary basis
for resolving some particular issue and problem of the organisation in a effective and
efficient manner. With the help of this kind of team, systematically can attain the goals
and objectives as well as create appropriate environment in the business firm so that staff
members will significantly perform their tasks. For example: BBC company can be
develop this type of team for solving an particular problems with appropriate solution so
that employees can significantly perform their operations.
b) Tuckman model for team development
Generally, every business firm seeks to be develop appropriate team of the person for
attaining goals and objectives, because they helps to increase profitability and productivity of the
company in a effective and efficient way. While, staff members working in a team for attaining
common goals then respectively increased working quality and performance (Einarsen and et.
al., 2011). Due to this, organisation can attain the goals and objectives in a systematic style.
Thus, there are explaining the Tuckman model which ca be used by the BBC organisation.
Hence, in which included five major stages such as follows:
FORMING Its first step of Tuckman model, thus in which creates appropriate team
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of person as per their capabilities and skills so that they will effectively
perform their operations in a effective and efficient way.
STORMING This is second step, after preparing the team of person then they can
share their opinions and views in a effective style so that systematically
clear their views and ideas towards their tasks and operations.
NORMING Next stage of Tuckman model, in which systematically delegate the
duties and powers to team members so that they can effectively manage
their works and tasks as their requirement and necessity.
PERFORMING This is the second last one stage model, in which all team members are
operating their functions without any interruptions and distractions so
that all staff members will attain their targets and goals.
TRANSFORMING /
ADJOURNING
In the last, employees of the company provides proper protection and
safety to their team members so that while perform operations with
proper protection and safety.
There are explaining Belbin team roles in an impressive manner which required in all
team members so that they will significantly perform their operations as attain their targets.
Thus, there are included several roles of team members such as follows:
 Plant
 Resources investigator
 Co-ordinator
 Shaper
 Monitor evaluator
 Team worker
 Implementer
 Completer finisher
 Specialist
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M3 Analyse team and group development theories
Team or group can be create by the two or more persons who will be working for
achieving specific and common goals. Apart from this, it is essential for every business firm
must be develop appropriate team of their staff members as well as must be clarify the goals and
objectives to them so that they can attain their targets in a impressive style. While employees
working in a team for attaining common objectives then respectively increased the sales and
revenue of the company. Due to this, it can be get success in competitive market place (Tohidinia
and Mosakhani, 2010).
TASK4
a) & b) Organisation theory and concept and barriers which affect performance of BBC
Every organisation concentrate on to increase profitability and productivity of the
company in a effective and efficient manner. Thus, it is necessary for every business firm must
be adopt and use suitable method and techniques within the organisation so that they can get
success as well as can attain their goals and objectives. Apart from this there are explaining some
methods and techniques which can be used by the BBC company in their working system for
increasing profitability and productivity such as follows:
 Path goal theory: Basically, this theory based on the leaders and their behaviours. Thus,
with the help of this concept company can effectively get the success as well as attain
their goals and objectives in a impressive way. In which concluded leaders who have
capabilities and skills to lead their followers in a effective way. So that they
systematically perform their tasks and achieve their goals.
 Behavioural organisation theory: In this theory included distinctive attributes thus with
the help of them team members will effectively perform their goals and objectives. Thus,
it helps to increase profitability and productivity of the company in a impressive manner.
Hence, company can get success and build a brand image in competitive market place.
Apart from this, these both theories are assist to increase profitability and productivity of
the company due to this they can set a brand image in competitive market place in a
effective style (Willits and Nowacki, 2014).
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In the other words, in which included several major barriers which impacts on working
performance of BBC company such as:
 Culture
 Environment
 Communication process
 Feedbacks
 Structure
 Lack of trust
 Respect and so more.
Along with this, Social Capital Theory included norms, ethics, trust and network of
association thus it helps to shows any group which collected consistently for achieving a
common goal. It carried out some major key concepts and terms such as:
 Correlated of high level of social capital
 The decline of social capital
 Factors in the decline of social capital
 The role of information technology
 Relation to public administration/ public policy
M4 Evaluate concept and theories of organisational behaviour
Organisation behaviour helps to define actual working performance and management
system of the company. Thus, as per the company's behaviour can easy to identify the actual
position and status of the company in a effective and efficient style. Part from this, it is required
for every enterprise must be use and implement appropriate management system with in the
organisation so that employees of the firm can attain their goals and objectives as well as due to
this it can be get success in competitive market place. It assist to increase profitability and
productivity of business firm.
CONCLUSION
From the above mentioned report it has been concluded that organisation behaviour helps
to defined actual working performance and status of the company. Thus, it has been explained
Handy's culture which adopt and used by the BBC organisation in their working system for
managing and controlling business activities and operations. Therefore, several type of
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motivational theories has been elaborated such as Maslow's Hierarchy Theory which used by the
BBC company for increase motivation and confidence level of staff members. Hence, it has been
discussed the concept of team which assist to increased working performance and profitability of
the company thus, it is required for every business firm they must be developed appropriate team
of the persons for achieving objectives and goals in a effective and efficient way.
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