Marketing Essentials: Developing a Marketing Plan - Task 4 (M3, M4)

This report provides a basic marketing plan for an organization, outlining key elements such as an executive summary, external environment analysis using PESTLE, and internal factor analysis using SWOT. It discusses approaches applied by the enterprise to demonstrate objectives and offers evidence based on the marketing plan. The report emphasizes the importance of understanding current trends and customer demands, motivating employees, and setting goals accordingly. The conclusion highlights the essential functions and activities of marketing for various enterprises, referencing key marketing research and international marketing resources. Desklib provides access to this and other student-contributed assignments.

Marketing Essetials
(Task 4 (M3, M4))

Table of Content
• Introduction
• Basic marketing plan for organisation
• Approaches applies by enterprise to
demonstrate objectives
• Evidence based on marketing plan
• Conclusion
• References

Introduction
Marketing is very vital functions in the entire task f the
management. It is the natural event and success strategy in
every enterprises the organisation demands for the good
and strong marketing strategy through which they can
achieve their targets and goals of the company.

Basic marketing plan for organisation
Executive summery:- In this stage the organisation plan
their visions, goals, objectives of the Wilkinson. They
also summarise their gathered data and statistic which is
related to the market industry and consumers.

Continue...
External Environment
To examine and investigate external factors of Tesco,
Company will perform PESTLE which include political,
social, technological, social and legal factors.

SWOT analysis( Internal Factors)
Strength Weaknesses
Reduced labour cost
High profitability and revenue
Reduced labour cost
Brand portfolio
Small business unit
Opportunities Threats
New accusation
New marketable
Venture capital
Technological problem
raising cost of raw material
cash flow

PESTEL analysis
Political factors It operates in international level
Free market agreement
Investment
Economical factors Very sensitive in interest range. Wilkinson is ready for their
recession maker and they also demand to lead with the
unemployment in case of the less incentives and venues.
Social factors The behaviours of the consumer as according to their lifestyles
which can also become the both organisation in future as well
as opportunity.

Continue..
Technological
factor
Wilkinson have to adopt new technologies such as online
shopping which raise sakes of the company. The infraction
system is very convenient for both organisation and consumer.
Environmental
factor
The company use plastic bags and now they have started using
recycled bags although the government still have the issues with
their recycled bags.
Legal factor They have various legals an gather data protection alteration with
the changes of the government company and they have to deal
with the loss as well as growth.

Approaches applies by enterprise to
demonstrate objectives
The main aim of the business organisation is to attain the
requirements of the council with the context of their set
objectives. In order to meet the various competitive
advantages is need of the enterprise so they execute
effective plans to launch and relaunch there product with
the help of commercialization.

Evidence based on marketing plan
It is important to know entire current trends and customer
demands by the organisation and it is vital to set all their
goals and target as according to that particular trends.
They also need to motivate their employees by
appreciating them with rewards and many more

Conclusion
According to this above mentioned report it is concluded
that the functions an activities of the market is very
essential for various kind of enterprises roles and
responsibility of their market department which is already
discussed in this entire report.

References
 Malhotra, N.K., Birks, D.F. and Wills, P., 2013.
Essentials of marketing research. Pearson.
 Lamb, C.W., Hair, J.F. and McDaniel, C., 2011.
Essentials of marketing. Cengage Learning.
 Wirtz, J., 2012. Essentials of services marketing. FT
Press.Brady, D.L., 2014. Essentials of international
marketing. Routledge.